New Features - August 2022 Last updated on 09/18/2022
Important Note: The items marked with * are customer-requested features and may not be present in all sites of MediaFerry.
1. Google Ad Manager Integration*
MediaFerry is now integrated with Google Ad Manager(GAM).
- Uploading creatives and trafficking ads to GAM is now automated with this new feature.
- MediaFerry can now send creatives directly to specific digital products.
- The formats supported are JPG, PNG, GIF and 3rd party tags.
Want to shorten the time from creatives being produced to ads being served? Contact your account manager.
Improvements - August 2022 Last updated on 09/18/2022
Important Note: Items marked with * are customer-requested features and may not be present in all sites of MediaFerry.
1. Customisation for a client rebranding*
One of the clients underwent a rebranding exercise so MediaFerry UI has been updated and customised based on new client’s brand guidelines.
- Old client logo replaced with a new one in MediaFerry.
- All the UTM# codes changed as per the predefined product classifications provided by the client which can be used in the Call To Action for their digital banners
# A UTM code is a basic snippet of code added to the end of the client’s URL to assist with tracking the performance of content and social media campaigns.
2. Workflow update - Pick-up process*
Pick-up workflow process has been updated for one of the clients.
- Workflow updated to process pick-up files from the previous job number, instead of the previous booking number.
- This change will ensure the correct version is lifted for correct version update instead of version being copied on all available
- This will also make sure if the previous job which is needed to be lifted has not been completed, then the pickup workflow will not initiate.
- It will now move the Pick-up with change to “proof” status rather than keeping it in “live” status.
3. Metadata update/addition*
Following fields/metadata added to MediaFerry for client/s-
- “Invoice URN” added to match invoice ad number.
- “Ad number” replaced with “material Id”.
- “AdPoint Section” added, this will help identify which copy has been uploaded in which section.
- “SmartAd Units” added at ad unit level for a specific client, this will help the mapping of Ads to SmartAd server.
4.Pick-up a job from the archive*
MediaFerry can now pick-up a job from the archive as per request from the client. Primarily the jobs couldn't be picked up once archived. With this new update, If any job has a pick up number and the pickup is in the Archive, it will be processed.
5. GAM Automation update*
GAM automated trafficking is updated with the following updates:
- For Birth, Matrimonial, Death (BMD) campaigns MediaFerry will parse customised targeting parameters which include DMA (designated marketing area) data to exclude these campaigns from appearing against certain articles
- Creative-level targeting is now applied for the different classifications
- Updates made in the Rate to exclude VAT into consideration when parsing in GAM
- Custom Metadata added during the Order level as per the impressions
- If social handles will be available in the XML they will be added in MediaFerry
Fixes - August 2022 Last updated on 09/18/2022
Important Note: The items marked with * are customer-requested features and may not be present in all sites of MediaFerry.
Miscellaneous Bug Fixes*
Some MediaFerry users reported bugs in the system these were limited to a few users only and not all MediaFerry users experienced issues. Here is a list of bugs that we've fixed in the MediaFerry system:
- The job cycle report was reporting incorrect data for the project classification section. This has now been fixed.*