Newsquest Elevates Award-Winning Sales Teams with Mediaferry®
- Industry
- Newspaper Publishing
- Location
- United Kingdom
Products used
-
Creative work management
Creative operations platform that streamlines campaign workflows across all ad formats.
Overview
As one of the UK’s biggest regional publishers, Newsquest, a Gannett company, is always looking for ways to stay ahead. Already recognized for excellence across editorial, digital innovation and commercial performance, Newsquest took another leap forward by integrating Mediaferry’s SmartDesign AI into its sales operation. The result? Even faster creative turnaround, more empowered sales teams, and an enhanced advertiser experience, cementing Newsquest’s position as a leader in modern media sales.
The Opportunity
Newsquest’s sales teams were already delivering strong results, but the company saw an opportunity to supercharge productivity by reducing creative wait times and giving reps more control. With SmartDesign AI, what once took days now takes minutes, freeing up time to focus on what matters most: building relationships and closing deals.
Why Mediaferry?
Having already partnered successfully with EKCS for trafficking, Newsquest extended the relationship to include Mediaferry’s AI-powered creative platform. The integration with CRM systems meant artwork flowed seamlessly from booking to approval. SmartDesign’s brand memory ensured creatives were on-brand and ready to go with minimal input, often just a URL.
“We liked the brand memory approach. It meant salespeople could get better results faster, with a high degree of ‘right first time’.”
Alison Headley, Publishing Director, Newsquest
Rollout & Adoption
The rollout was structured, inclusive and well-supported. With remote training, e-learning, reference guides and “super users” in every region, teams adapted quickly. Initial skepticism turned into enthusiasm as reps saw the quality and speed of AI-generated creatives.
“It seemed too good to be true, but it actually is that good. A few words and an image can create an amazing ad in minutes.”
Katie Bradshaw, Training Manager, Newsquest
Strategic Value
This isn’t just about speed, it’s about strategic advantage. By removing creative bottlenecks, Newsquest has unlocked more time for selling, improved advertiser satisfaction, and created a scalable model for future growth. The pilot has proven that AI can drive revenue without increasing costs.
Results That Matter
Turnaround times slashed from 48 hours to 15 minutes
Mediaferry enables faster campaign delivery. It helps sales teams respond instantly and advertisers see their ads live within minutes.
Campaigns booked and live the same day
Mediaferry accelerates production from brief to delivery. It allows sales teams to book campaigns and have them live within hours.
Sales conversations enhanced with instant visuals
Mediaferry supports smarter sales interactions. It gives teams instant visuals to showcase creative ideas and secure approvals faster.
New hires empowered to sell confidently without design experience
Mediaferry gives new team members the tools to create and sell ads confidently, from day one.
“The message from our CEO is clear: we need to embrace AI in every aspect of our business and SmartDesign AI helps our sales teams be more productive and serve customers better.”
Alison Headley, Publishing Director, Newsquest
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