Across the industry, media organizations are rethinking how they manage the lead-to-cash cycle, finding new ways to collaborate, speed up fulfillment, and turn technology into measurable revenue growth. The sessions at Lead-to-Cash Bash 2025 capture this shared drive toward smarter, more connected operations. As proud sponsors, Mediaferry is already helping publishers make that shift. By…
For years, sales were treated as a siloed function. Sales were focused on hitting targets, closing deals, and moving on to the next client. But that model no longer reflects reality. Today, successful sales teams collaborate closely with operations, technology, and creative delivery to drive outcomes beyond just closing deals. Sales without silos In publishing,…
The Senior Leadership Conference (SLC’25) brings together the decision makers shaping the future of local news. From November 3-5 at The Broadmoor in Colorado Springs, the event will focus on revenue growth, innovation, AI, and the evolving role of leadership in local publishing. As proud sponsors, Mediaferry will be there to connect, learn, and share…
For revenue leaders in the news publishing industry, the pressures have never been greater. Print revenues continue to shrink, digital channels are increasingly fragmented, and advertisers are demanding faster ROI with fewer excuses. Campaigns that once took days to turn around now need to be live in less than 48 hours, and any delay risks…
Creative agencies lose their valuable billable time to inefficiency workflows, manual administration of tasks, poor project management, and silos. According to a survey, 26% of an employee’s working hours are wasted on manual tasks and despite this, only 50% of creative teams have a workflow management software to manage their operations. As someone who knows…
Benjamin Franklin once said, “Time is money”, and it has never stopped holding true ever since. This quote is a guiding principle for creative agencies, as wasted billable hours impact their bottom line. So, to stop time from slipping through the cracks, the smartest investment you can make is with a powerful creative agency management…
Milton Keynes, UK | Nov 14, 2024 Tindle Newspapers, a leading UK-based publishing company, has transformed its ad creation workflow by integrating Mediaferry, a cloud-based platform by EKCS.
A poor brief can waste time and money, and when working in an in-house agency or publishing house, this is something you need to avoid wherever possible.
As the advertising landscape continues to evolve at a fast pace, the major challenge for any publisher and brand is to speedily and cost-efficiently produce a range of quality creatives.
While there are various factors that affect the content production time, copy chasing has been one of the tedious tasks that consume a lot of time and effort at the publisher’s end.