Coca Cola, Nike, Sephora – What do these brands have in common? Consistent and elevated brand experience across all channels. But, in this era of a vast array of channels to put your brand on, how do you ensure that every asset speaks the same language in tune with your brand voice?
The answer lies in a brand strategy that is granular to every touchpoint and an effective use of technology to make its implementation less painful. And when we’re talking about content production at scale, it makes even more sense.
A CreativeOps platform acts as the central nervous system for content creation, management, and distribution, all while ensuring that every asset aligns with the brand guidelines. And this is just one thing that a CreativeOps platform does for a brand and its in-house creative team.
But before we dive deeper into the nitty-gritty of a CreativeOps platform, let’s understand why brand consistency is not just another box to tick.
Importance of brand consistency: Where does a CreativeOps platform fit in
The importance of brand consistency cannot be overlooked, as it drives:
- Builds trust and credibility
- Enhances brand recognition
- Improves customer experience
- Increases brand loyalty
Navigating brand consistency in a multi-channel maze
As the digital world had its big bang, it proliferated into a universe of multiple channels, each with its distinct language for engaging its audience. But the sheer increase in channels isn’t the sole driver behind the complexity of marketing. Multiple challenges brands face while maintaining consistency across every channel:
- Demand for content production at scale: Brands now require content at scale to reach their target audience on every channel in multiple formats, including reels, short videos, social media banners, and landing pages. The margin of error increases when multiple teams work together to generate content.
- Decentralized Teams: In the case of bigger brands, creative teams are often geographically distant, working in different time zones. In some cases, they deploy external agencies to manage specific campaigns. Such a decentralized setup also increases the risk of brand fragmentation.
Scaling Brand Consistency with a CreativeOps Platform
A CreativeOps platform is a central dashboard that can help creative teams to create, manage, approve, and publish content assets from a single login. It helps reduce bottlenecks in feedback loops, streamlines iterations, and keeps the branding consistent across platforms.
Mediaferry is one of the leading CreativeOps and workflow management software. Brands and media companies use Mediaferry to make their content generation easier, faster, and more consistent.
Beyond that, Mediaferry streamlines creative team operations and ensures brand adherence by:
- Providing a central repository for brand assets: Mediaferry serves as a centralized asset management platform where everything related to a brand, including: brand guidelines, tone of voice, style guides, font, templates,. To ensure that no off-brand or outdated content goes live, Mediaferry has a version control feature where creative teams can get visibility into the latest approved versions. This ensures accuracy and brand consistency across all outputs.
- Enforcing brand guidelines: Mediaferry can integrate brand guidelines into workflows and templates, ensuring that creative teams never go off-brand. By plugging in brand guidelines into the creative process, a CreativeOps platform like Mediaferry reduces the dependence of manual intervention and hence, increases the speed to market.
- Creating templated, on-brand content assets at scale: During peaks, creative teams are often burdened with content requests. While handling peaks, templated content generated using SmartDesign AI enables rapid content creation, enabling teams to meet deadlines without sacrificing quality.
- Automating approval processes: With the automated approval workflows, Mediaferry reduces the chances of errors and inconsistencies in the final artworks. It also facilitates collaboration, ensuring all checks are passed before the asset is published.
Comparing Top CreativeOps Platforms For Marketing Teams
While choosing the best creativeops platform for automating content production to help you create content at scale faster and on brand, there are a few things to keep in mind.
- Flexible pricing: Make sure that the creative management platform you choose offers flexible pricing options so that you can flex the cost depending on demand. Fixed cost puts unnecessary financial strain on brands to pay hefty amounts upfront, regardless of usage.
- Reporting and analytics: While automation and smart briefing are key drivers of your decision, reporting and analytics cannot be an afterthought. Ask your SaaS provider if the platform offers a comprehensive and user-friendly reporting dashboard to help you understand what’s working and what’s not for your brand. This can help your brand pivot its strategy based on real-time data.
- Integration: While working on breaking down silos within creative teams, the last thing you’d want to do is have a siloed platform that doesn’t push or pull data from your MarTech ecosystem. Before you put your bucks on a platform, ask your vendor if they offer seamless integration with the tech stack you’re already using.
In Conclusion
Today, brands have only 15 seconds to create a lasting impression on their customers. You only have one chance to do it right. That’s why it is important to always stay on-brand. Taking help from technology and investing in a CreativeOps platform is one way to reduce errors and off-brand content. Remember, consistent branding is more than just aesthetics; it’s the bedrock of trust, recognition, and loyalty, ultimately driving better business outcomes. If you’re ready to unlock the power of consistent branding at scale, explore the capabilities of CreativeOps platforms and discover how solutions like Mediaferry can transform your creative operations.
