Benjamin Franklin once said, “Time is money”, and it has never stopped holding true ever since. This quote is a guiding principle for creative agencies, as wasted billable hours impact their bottom line. So, to stop time from slipping through the cracks, the smartest investment you can make is with a powerful creative agency management software.
In line with the principle that time equates to revenue, a creative agency management software directly addresses the issue of lost hours by optimizing the entire content lifecycle, from initial requests to final iterations.
If you have decided to invest in a creative automation and workflow automation platform, the next logical step is to identify which one is worth investing in.
This guide will help you navigate the decision of selecting the right one.
Beyond lost hours, creative agency management software gives you a centralized solution to many problems.
A creative agency management software solves your biggest problems
A creative agency management software saves you time and money. But that’s not all. Its one subscription solves multiple challenges a creative agency faces in its operations, ranging from inefficient project workflows and communication silos.
What bottlenecks can an agency management platform eliminate?
- Inefficient project management
- Poor task delegation
- Difficulty tracking time and expenses
- Communication breakdowns
- Lack of centralized asset management
- Bottlenecks in approval processes
By tackling these core challenges, an agency management platform saves time and boosts your bottom line. More than just an upgrade to your tech stack, it’s a strategic investment in your agency’s future.
Less stress, more success: A time-saving solution for creative agencies
Creative agency management software solves different problems with a single subscription. How? Let’s dive deeper.
Key features and benefits:
- Project management: Clients gain clarity by allocating tasks while the agency benefits from robust tools to manage billable hours, track progress, and identify potential roadblocks before they escalate. Good project management empowers organizations, ensures on-time delivery, and reduces project overruns.
- Time & expense tracking: Without a structured system, billable hours can slip through the cracks, impacting revenue. A creative agency management platform offers control, enabling teams to log their time against projects and tasks. Furthermore, integration with billing platforms ensures accurate invoicing and provides a clear overview of project profitability.
- Collaboration & feedback: Nothing great has ever come out of working in silos. By providing a shared workspace, a creative agency management platform enables transparent collaboration across all stakeholders. he agencies can track the feedback loops to track iterations, client inputs, and identify friction points before escalation.
- Workload management: We all have those go-to top performers, but even they have their limits. A smart management platform steps in here, giving you a clear view of everyone’s workload so you can optimize task allocation and, crucially, prevent your top talent from hitting burnout.
Decision time: How to choose the creative agency management software that fits the bill
Choosing the right platform is as important as delivering the projects on time. Putting your money on an incompatible platform can cost you time, money, and peace of mind. To save you the costly misstep, here are some comparison points to identify your best fit.
Ease of use
If your creative agency management platform requires you to go through hours of training sessions, that’s probably not the right fit. Not everyone in the team will be technologically savvy enough to handle complex software. When booking a demo, look for ease of use as a crucial factor before making the final call.
Integrations
At the moment, API integrations might not seem like a priority. But as you grow, things get more complex, and your platform needs to handle increasing demands without too many additional charges and extra effort. Ask your vendor questions if the platform can integrate seamlessly with third-party platforms.
Scalability
Technology evolves at lightning speed, and so do your agency’s needs. Your management platform should be agile enough to adapt to changing demands and incorporate new features without causing disruption.
Pricing
Trust hinges on transparency, especially when it comes to pricing. Demand clear, upfront communication and a thorough breakdown of all pricing plans. Don’t hesitate to ask your platform provider about unclear contract terms to avoid unwelcome surprises down the line.
Customer support
Subscribing to a platform is only the beginning. When challenges arise, reliable support is crucial. Ask about the provider’s support policy, their customer support hours, and time to resolution (TTR) .
The goal is to find a platform that empowers your team to focus on what they do best. Mediaferry is one platform that supports publishers and brands managing their creative campaigns, with tools to bring order and efficiency.
Streamlining operations starts with the right first step. Let’s understand your agency’s needs and show you how Mediaferry can help. Schedule your free demo today.
