Across the industry, media organizations are rethinking how they manage the lead-to-cash cycle, finding new ways to collaborate, speed up fulfillment, and turn technology into measurable revenue growth. The sessions at Lead-to-Cash Bash 2025 capture this shared drive toward smarter, more connected operations.
As proud sponsors, Mediaferry is already helping publishers make that shift. By removing production bottlenecks, accelerating campaign delivery, and giving teams more time to focus on what drives revenue, we’re redefining what efficiency looks like in media operations.
Join us November 13–14 at the Walt Disney World Swan Resort in Florida for Lead-to-Cash Bash 2025. Visit the Mediaferry team at the conference to see how SmartDesign AI helps sales and production teams create on-brand ads in minutes, reduce turnaround times, and close deals faster, transforming everyday workflows into opportunities for growth.
The Sessions We’re Watching Closely
Smarter Sales, Real Results: How AI Is Powering Change at Hearst Newspapers
Thursday morning kicks off with Hearst’s sales and enablement teams showcasing how AI is transforming legacy workflows. It’s a theme that resonates closely with Mediaferry’s mission, helping publishers modernize creative and ad-ops workflows with AI to accelerate deal cycles and improve operational efficiency across sales and production.
Automating Opportunity-to-Order with HubSpot – Postmedia Network
Postmedia shares their end-to-end journey from lead to order, highlighting CRM and OMS integration. This session is essential for teams focused on streamlining processes and reducing friction across the revenue cycle.
Driving Pre-Sales and Ad Ops Efficiencies with AI – Minnesota Star Tribune & The Seattle Times
This session explores how AI supports pre-sales and ad operations, enabling faster, more accurate campaign delivery. For publishers aiming to scale operations without sacrificing quality, it’s a session not to miss.
How Gannett Is Increasing Margin, Expanding Capacity, and Improving Client Outcomes with Automation – Gannett & Fluency
Gannett shares insights on using automation at scale to boost margins, expand capacity, and enhance client results. A practical look at driving revenue and operational growth through intelligent workflow design.
Meet Kevin and Jennifer from Mediaferry
Throughout Lead-to-Cash Bash 2025, Mediaferry’s Kevin Shelcott and Jennifer Kisser will be available to discuss how SmartDesign AI helps publishers:
- Create print, digital, and video ads in minutes, not days
- Enable sales teams to respond faster and close more deals
- Streamline production workflows and reduce costs
- Prove ROI with transparent campaign reporting
See You in Florida!
If you’re attending Lead-to-Cash Bash 2025, make sure to meet Kevin and Jennifer during the networking breaks at the Walt Disney World Swan Resort. See SmartDesign AI in action and explore how automation can help your sales, creative, and operations teams work faster, smarter, and more profitably.
If you can’t attend the event (or you just can’t wait!), schedule a demo.
