The Senior Leadership Conference (SLC’25) brings together the decision makers shaping the future of local news. From November 3-5 at The Broadmoor in Colorado Springs, the event will focus on revenue growth, innovation, AI, and the evolving role of leadership in local publishing. As proud sponsors, Mediaferry will be there to connect, learn, and share how SmartDesign AI is helping publishers build stronger, faster, and more profitable ad operations.
The Sessions We’re Watching Closely
Building a Modern Local News Company
Tuesday morning starts with Chris Reen and the Denver Gazette team discussing how publishers can evolve business models and culture to stay competitive. A must-attend for anyone navigating change across sales, operations, and editorial.
Lessons in Innovation: What Worked, What Didn’t
Georges Media Group, Gannett, and The Post & Courier will share real-world stories of innovation. Expect candid insights on what drives results and what to avoid when modernizing workflows.
Rights, Revenue, and AI
This session tackles one of the most urgent questions facing local media: how to protect content rights and capture value in an AI-driven landscape. For publishers exploring responsible automation, it is essential.
The AI Opportunity for Local News
Fran Wills of the Local Media Consortium will outline how publishers can benefit from AI while avoiding common pitfalls. It is a timely discussion that aligns with what Mediaferry is already helping many news organizations achieve by turning AI from an abstract idea into tangible commercial gains.
Navigating the Traffic Drop: Scalable Digital Solutions
With referral traffic under pressure, this closing panel will explore new ways to build direct relationships with audiences and advertisers. Expect pragmatic ideas grounded in data and execution.
Meet Kevin and Jennifer from Mediaferry
Throughout the conference, Mediaferry’s Kevin Shelcott and Jennifer Kisser will be available to discuss how SmartDesign AI helps publishers:
- Create print, digital, and video ads in minutes, not days
- Enable sales teams to respond faster and close more deals
- Streamline production workflows and reduce costs
- Prove ROI with transparent campaign reporting
Why It Matters
Local news organizations are under pressure to do more with less. The sessions at SLC’25 highlight a shared mission to modernize operations, adopt AI responsibly, and build sustainable growth models. Mediaferry is already helping publishers move in that direction by removing production bottlenecks, accelerating campaign delivery, and enabling teams to focus on what drives revenue.
See You in Colorado!
If you’re attending the Senior Leadership Conference, visit Mediaferry during the sponsor breaks or the evening receptions. Chat with Kevin and Jennifer, see SmartDesign AI in action, and explore how automation can help your sales and production teams work smarter.
Photo credit: The Broadmoor
