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# Mediaferry
An AI Creative Operations Platform for brands, publishers and agencies to produce ads 5-7x faster while maintaining brand consistency and compliance, unifying multi-channel creative workflow.
## Posts
### [Blogs and insights](https://www.mediaferry.com/blogs-and-insights/)
**Published:** April 5, 2024
**Author:** admin_mhtfd8iz
**Content:**
---
### [How regional publishers are using creative automation tools to win more local advertisers](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/)
**Published:** July 1, 2026
**Author:** rmanglik
**Excerpt:** Creative automation tools built for news publishers remove friction, turning slow, manual design processes into fast, scalable systems.
**Content:**
Local SMBs want to advertise in your publication. They trust your community reach. They understand the value of print advertisements and digital presence. But they won’t wait. If creating an ad takes a week, your competitor who takes a day wins the business.
The problem isn’t lack of demand. It’s friction in your workflow. Creative automation tools built for news publishers remove that friction—turning slow, manual design processes into fast, scalable systems.
This guide shows how regional publishers are using creative automation platforms to close more deals, shorten sales cycles, and scale without expanding their teams.
## **What Local Advertisers Actually Need From a Publisher**
Print advertisements commands a level of engagement digital often lacks, strong trust, sustained advertiser confidence, and brand recall that online banners seldom achieve. 82% of consumers trust print advertisements most when making a purchasing decision. ([Source](https://marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing))
Local SMBs know this. They value the credibility a regional publisher carries in its community. The challenge has never been a lack of demand. It has been the speed of execution. Slow creative turnarounds have acted as a brake on growth, leaving sales teams waiting days for assets while digital campaigns launch in minutes. A [creative automation platform](https://www.mediaferry.com/ "Creative Operations Platform") removes that constraint, giving sales teams the speed to match demand without growing the studio.
## **The Structure of a Publisher-Advertiser Sales Conversation (And Where It Breaks)**
Here’s what happens in most publishing organizations:
- Sales rep pitches → Advertiser shows interest
- Brief is sent → Creative queue fills up
- Days pass → Designer works through backlog
- Multiple revisions → Email chains back and forth
- Finally approved → Advertiser momentum has faded
- Proof arrives → Competitor has already won the deal
This is not a talent problem. It is a capacity problem. Traditional workflows rely on briefs, email chains, manual design work, and multiple approval stages before an advertiser sees a proof.
By the time a spec ad arrives, the advertiser’s attention has shifted elsewhere. They didn’t choose another [publisher because of better creative](https://www.mediaferry.com/blog/publishers-already-give-away-creative-production-services-ai-changes-the-economics/). They chose it because of a faster experience.
This is the friction that AI eliminates.
## How Publisher Sales Teams Actually Spend Their Time
In many local publishing organisations, sales teams spend valuable hours gathering assets, coordinating with designers, following up on revisions, and waiting for proofs rather than building advertiser relationships. The inability to create spec ad creatives during a sales conversation slows the path from interest to commitment.
The financial impact is significant. A manual workflow costs an average of $78 per ad in labour, compared with approximately $11.25 through automation. At a volume of 250\* ads per month, that difference can protect more than $200,000\* in annual margin. But the bigger cost is often invisible: every delayed proof is a delayed decision, and every delayed decision puts revenue at risk. Creative automation tools remove that manual layer, from brief to press-ready asset in under 10 minutes.
###### *\*These calculations are based on a burdened industry labor rate of $45/hr. Manual costs assume 1.75 hours of total human touch (sales, booking, design, and multi-round revisions). Automated costs assume 15 minutes of total oversight, using AI to handle creative generation and technical delivery.*
## Benefits of Removing Friction from Spec Ad Creation
- **Turn pitches into decisions using ai powered advertising tools built for live sales conversations:** When sales reps can generate a print ad, digital banner, or video concept during the client meeting, advertisers immediately see what their campaign could look like. The conversation shifts from possibilities to tangible outcomes.
- **Shorten the sales cycle:** Instead of waiting days for a designer to create a mock-up, a creative automation platform allows reps to present a spec ad on the spot, reducing delays between initial interest and signed agreement.
- **Increase close rates:** Visual concepts help advertisers understand the value of the proposal. Seeing their own business featured in a professionally designed ad creates confidence and accelerates decision-making.
- **Scale sales with AI ad production tools, without expanding creative teams:** Sales teams can create high-quality spec ads independently, reducing reliance on design resources and enabling more pitches without increasing headcount.
## Drawbacks of the Traditional Spec Ad Process
Creative bottlenecks slow sales, and creative operations tools are the fix most publishers are missing. Every spec ad request enters a queue, forcing sales reps to wait for design support before returning to the advertiser.
### Momentum is lost between meetings
When [advertisers wait days to see an ad creative,](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/) enthusiasm fades and competitors have time to intervene.
### Design resources are consumed by pre-sales work
Creative teams spend valuable time producing ads for opportunities that may never convert, reducing capacity for paying customers.
### Manual workflows increase costs, a creative operations platform connects these workflows and eliminates the overhead
Email chains, asset requests, and revision cycles create unnecessary operational overhead and delay revenue generation.
## How Creative Automation Changes the Sales Conversation
BeforeAfterPromise a mock-up after the meetingShow a campaign concept during the meetingWait for design team availabilityGenerate concepts instantlyMultiple email exchanges for assetsPull brand elements automatically~2 Days to deliver a proof10 minutes to deliver a proofFollow-up meeting requiredDecisions happen fasterLost advertiser momentumIncreased engagement and confidence## The Real Question: It Is Not About Budget
For too long, slow creative workflows, design bottlenecks, and disconnected systems have quietly limited local advertising revenue. The challenge for most publishers is not demand. Local businesses still want trusted audiences, strong community reach, and advertising that delivers results.
***The real constraint is speed.***
When advertisers have to wait days for a proof or spec ad, momentum is lost. Decisions get delayed, enthusiasm fades, and competitors gain an opportunity to win the business. The SMB that chose another provider often did not find a better audience. They found a faster experience. Creative automation platforms move the spec ad from the end of the workflow to the beginning of the conversation.
Publishers that can [create compelling spec ads during the sales conversation](https://www.mediaferry.com/blog/small-publishers-can-think-big-using-ai-to-automate-ad-production-streamline-workflows/), make revisions in real time, and move from idea to approval within hours remove the friction that slows revenue growth.
The opportunity is not simply for cost savings. It is to shorten the path from interest to commitment. In local advertising, the publishers that win are increasingly the ones that make it easiest for advertisers to say yes. In local advertising the publishers that win are the ones using a creative automation platform to make it easiest for advertisers to say yes.
## Creative Automation Tools: The Third Option Most Publishers Are Missing
The publishers consistently winning local SMB business right now are not necessarily the biggest or the best resourced. They are the fastest.
They can [produce a campaign concept](https://www.mediaferry.com/blog/automating-print-ad-production-a-guide-for-publishers/) on the spot, show it across multiple formats, and launch within the same day if needed. That speed and the operational infrastructure behind it is increasingly becoming a competitive advantage.
However, replacing a designer with a generic AI tool does not solve the workflow problem.
Publishers need more than image generation. They need [brand consistency,](https://www.mediaferry.com/blog/implementing-ad-for-ad-production-practical-guide/) approval workflows, multi-client management, print-ready outputs, and the ability to create assets across multiple channels from a single brief.
## Generic AI Tools vs. Creative Automation Tools Built for Publishers
Capability Generic AI Tools Publisher-Focused Creative Automation Platforms **Brand Consistency** Manual prompting required for each ad Brand profiles applied automatically across all ads **Print-Ready Output** Often requires additional design work Built for production-ready workflows **Multi-Format Assets** Typically created in separate workflows Generated from single brief (print, digital, video) **Multi-Client Management** Limited or manual Designed for teams managing multiple advertiser brands **Approval Workflows** External processes, disconnected Integrated into the platform **Sales-Call Asset Generation** Possible but manual and slow Built for live advertiser conversations **Operational Visibility** Limited End-to-end tracking and management **Brand Safety** Manual checks required Built into every approval stage **Scalability** Depends on individual users Designed for organization-wide adoption Publishers need more than image generation. They need brand consistency, approval workflows, multi-client management, print-ready outputs, and the ability to create assets across multiple channels from a single brief. Publishers need a creative operations platform, not just image generation.
## What Creative Automation Actually Mean for the Local Sales Conversation
Imagine a sales representative meeting a local business owner.
Instead of promising to return with a proof days later, the rep enters the advertiser’s website URL into the platform.
Within minutes, the system automatically builds a brand profile by identifying logos, colours, fonts, imagery, and brand elements.
From a single brief, AI generates multiple campaign concepts simultaneously, including:
- Press-ready print ad design
- Digital display banners
- Video advertising concepts
All while the client is still in the room.
This is the difference between discussing possibilities and showing possibilities.
## Why Creative Automation Tools Win the Advertisers
*The biggest advantage is not automation. It is momentum.*
Sales teams can move from pitch to proof while the conversation is still warm, before competitors have a chance to respond.
Instead of presenting a concept days later, they can present it immediately.
Instead of discussing a print campaign today and a digital campaign tomorrow, they can show print, digital, and video concepts together from a single brief.
For advertisers, the buying decision becomes easier because the value is visible. For publishers, the result is a shorter sales cycle, powered by [AI-driven advertising infrastructure](https://www.mediaferry.com/blog/why-the-best-publisher-sales-teams-are-building-revenue-engines-not-waiting-on-studio/) that scales with demand.
This is the difference between discussing possibilities and showing possibilities. The shift is significant. WAN-IFRA reports that 79% of publishers are already beginning or expanding their use of AI technologies. This is what a creative automation platform built for publishers delivers, not just assets, but momentum.
## How to Implement Creative Automation in Your Publishing Business
The most successful AI rollouts do not begin with large-scale transformation programmes. They begin with focused pilots.
**Step 1:** Start with live ad proofs for sales conversations. Select five SMB prospects and allow one sales representative to generate campaign concepts directly from their websites.
**Step 2:** Ringfence a pilot programme. Limit rollout to a small team or market. Run for 30 days. Set clear ownership. Use a structured approach to how to create a template that reflects your publisher’s brand guidelines from day one.
**Step 3:** Track four metrics:
- Ad turnaround time
- Percentage of ads produced without studio involvement
- Demo-to-close conversion rate
- Renewal and repeat booking rates
**Step 4:** Build brand guidelines into the platform, maintain human approvals, and build brand safety checks into every approval stage before expanding.
Most AI programmes do not fail because the technology is wrong. They fail because organisations try to change everything at once.
## Why AI Isn’t Enough for News Publishers.
There are hundreds of AI-only tools in the market. They pitch complete automation. AI generates ads. It sounds fast, but you know this better. With every mistake an AI-generated ad makes, your reputation is on the line. Advertisers expect professional quality, and as a publisher, you shouldn’t deliver anything less than that.
The answer lies within the third choice – human-in-the-loop. AI-powered content production with human oversight built in.
## How the Human-in-the-Loop Model Works
**AI-Powered Creative Production**
- AI generates campaign concepts in minutes (not days)
- Multiple options appear instantly with all channels covering print, digital, video from one brief
- Brand guidelines are automatically applied to every creation
- Turnaround time drops from days to minutes
**Designer-in-the-Loop Workflow**
- Designers don’t create from scratch. They review, refine, and approve
- AI handles routine generation; humans handle judgment calls
- Brand safety checks run automatically; designers validate results
- Revisions are fast because designers are working with AI-generated options, not starting over
**Software-Supported Delivery**
- Once approved, ads move directly to delivery. No manual handoff
- Production files are automatically optimized for print and digital
- Clients receive press-ready assets same day
- Approval audit trail provides accountability
**Transition to Greater Self-Service Over Time**
- Start with designer-in-the-loop (AI generates, designer approves)
- As confidence builds, sales teams learn to approve routine specs themselves
- Designers focus on complex, high-value campaigns
- Self-service capabilities grow gradually as team gets comfortable
## The Human Premium With Creative Automation
This isn’t about replacing designers. It’s about protecting them from busywork so they can do real design work.
**Before Designer-in-the-Loop:**
- Designer spends 70% of time on spec ad requests
- Only 30% capacity for premium, custom work
- Burning out on repetitive tasks
- Sales teams wait for designer availability
**After Designer-in-the-Loop:**
- AI generates specs (5 minutes of designer review vs. 90 minutes of creation)
- Designer capacity freed for higher-value work
- Premium campaigns get dedicated attention
- Sales teams move faster without sacrificing quality
- Team morale improves—designers do design work, not production work
## Why This Creative Automation Model Wins for Regional Publishers
**For Sales:**
- Fast proof generation (same meeting, not days later)
- Quality you can trust (human designer approved it)
- No waiting for designer availability
**For Design Teams:**
- AI handles routine work; you handle creative decisions
- Protection against burnout from endless spec requests
- Opportunity to focus on strategic, high-value work
- You stay in control—every ad that goes out has your approval
**For Advertisers:**
- Professional-quality print/digital ads, delivered fast
- Brand safety guaranteed (designed by professionals)
- No compromise between speed and quality
- Easy revisions through the same workflow
**For Business:**
- Faster sales cycles (specs in meetings, not follow-ups)
- Higher close rates (momentum isn’t lost)
- Lower cost per ad ($11.25 vs. $78)
- Scalable growth without scaling team
## The Transition Path: How Self-Service Grows
Publishers don’t need to go all-in on designer-in-the-loop forever. As your team gets comfortable, you transition to greater self-service:
**Phase 1: Designer-Approved (Months 1-3)**
- AI generates → Designer approves → Delivered
- Builds trust in AI quality
- Designers learn the system
- Sales teams see the speed benefit
**Phase 2: Sales-Led with Spot Checks (Months 4-6)**
- Sales generates routine specs → Spot-check approvals by designer
- Designer reserves time for complex requests
- Confidence grows in AI output quality
- Turnaround improves further
**Phase 3: Self-Service for Routine, Designer for Premium (Month 6+)**
- Routine ads: Sales generates and approves directly (with guardrails)
- Premium campaigns: Designer-led from the start
- Best of both worlds: speed for simple work, expertise for complex work
- Team optimized for value creation, not production
## Building a Brand-Safe Creative Automation System
### Why Brand Safety Matters
Every ad your publication produces carries your reputation. If an advertiser’s campaign looks unprofessional or off-brand, it reflects poorly on you—not just them.
Creative automation with human guardrails actually improves brand safety compared to both approaches:
**Human-Assisted Brand Checks**
- Human designer validates every output before client sees it
- Brand guidelines enforced by AI, approved by designer
- Zero risk of off-brand or unprofessional ads reaching clients
**Automated Brand Checks:**
- Logo placement and sizing rules enforced automatically
- Color palette compliance verified before approval
- Font and typography guidelines applied at generation
- Brand element detection prevents misuse
**Integrated Approval Workflows:**
- Sales creates draft → Creative reviews for brand compliance → Approved for delivery
- Human decision-makers stay in control
- Audit trail shows who approved what and when
**Multi-Client Template System:**
- Each advertiser gets customized templates reflecting their brand
- Consistency across all their ads—not just one-off creations
- Updates push to all future assets automatically
## Start here: What Is Your Biggest Problem Right Now?
**“SMBs are interested but go quiet after the pitch.”**
The proof is arriving too late. Creative automation tools put a visual in the meeting instead of in a follow-up email days later.
**“We are losing local business to faster competitors.”**
Speed has become a competitive advantage. Creative automation tools give publishers the infrastructure to create concepts while the client is still engaged.
**“We cannot show print and digital together in the same pitch.”**
One brief can generate print, digital, and video concepts simultaneously.
**“Our studio is overwhelmed.”**
Move spec-ad production to AI and manage booked campaigns through a creative operations platform, reserving creative resources for higher-value work.
**“We are a small publisher and do not know where to start.”**
Start with one sales representative, five prospects, and one campaign format. Measure the impact and expand from there.
## Common Questions About Creative Automation Tools
**Q: Won’t AI-generated ads look cheap or unprofessional?**
A: No—when built for publishers. Creative automation platforms for news publishers are designed to generate press-ready, professional-quality ads. They apply your brand standards automatically, which generic AI tools cannot do. The difference is training: platforms built for publishers understand publication standards; generic tools don’t.
**Q: How do we maintain brand safety while using creative automation tools?**
A: Built-in approval workflows, human-in-the-loop, and automated brand checks. Every ad is reviewed by a human/studio before delivery. Brand guidelines (colors, fonts, logos, imagery) are enforced at generation. You stay in control—the platform accelerates the process.
**Q: Can small publishers actually use creative automation tools?**
A: Yes. Start with one sales representative and one advertiser category. Measure impact. Expand based on results. You don’t need a large team to see ROI—you just need a clear starting point and willingness to measure what changes.
**Q: What about advertisers who want custom design work?**
A: Creative automation handles routine ads fast. Premium custom campaigns still go to your design team. You’re not replacing designers—you’re freeing them from spec ad production so they can focus on high-value work.
**Q: How long does creative automation tools take to implement?**
A: A [30-day pilot](https://www.mediaferry.com/contact/ "Contact Us") can begin immediately. Setup typically involves loading brand guidelines and training one sales representative. Full organizational rollout depends on your team size and goals.
## Finding the Right Model to Win Advertisers
The local SMB advertising market has not disappeared. Demand remains strong. Trust in regional publishers remains high.
Creative automation tools are the operational infrastructure behind that speed. Publishers that make it easy, those that can generate campaign concepts during meetings, launch quickly, and reduce the time between interest and commitment, are capturing a greater share of local advertising spend. The operational infrastructure behind that speed is no longer difficult to build.
The publishers capturing that demand have one thing in common, they have put creative automation tools at the front of their sales process, not the back.
The question is not whether local businesses want to advertise. The question is whether publishers can show them what success looks like before the moment passes.
## Why Speed Has Become Your Real Advantage
The barrier to growth for regional publishers isn’t budget. It isn’t talent. It’s friction.
Creative automation platforms remove that friction by:
- Moving spec ad creation from days to minutes
- Generating multiple formats from a single brief
- Maintaining brand safety automatically
- Freeing creative teams from routine work
- Shortening the path from interest to commitment
> 79% of publishers are already moving toward AI-driven workflows. The ones winning are moving the fastest.
The local SMB advertising market hasn’t disappeared. It’s waiting for publishers fast enough to serve it.
**Categories:** News Publishers
**Tags:** creative automation, creative automation tools, news publishers
---
### [Mediaferry wins AI-Powered Creative Solution of the Year at 2026 MarTech Breakthrough Awards](https://www.mediaferry.com/blog/mediaferry-wins-ai-powered-creative-solution-of-the-year-at-2026-martech-breakthrough-awards/)
**Published:** August 7, 2026
**Author:** rmanglik
**Excerpt:** We're excited to share that we've been named the winner of "AI-Powered Creative Solution of the Year" in the 9th annual MarTech Breakthrough Awards program.
**Content:**
We’re thrilled to share that we’ve been named the winner of “AI-Powered Creative Solution of the Year” in the 9th annual[ MarTech Breakthrough Awards](https://martechbreakthrough.com) program, which recognizes standout innovation across the global advertising, sales, and marketing technology industry.
The MarTech Breakthrough Awards program evaluated more than 4,000 nominations from marketing technology companies around the world this year, and we were selected after a rigorous process of review, scoring, and analysis. We’re proud to be part of a 2026 winners’ list that includes other leading names in the industry.
> “Most AI tools solve half the problem. Production tools manage tasks, creative tools generate assets, and agencies are left stitching the two together, which is where the cost and delay come from. Mediaferry closes that gap: brand guidelines enforced automatically, one brief producing print, digital, and video together, and a designer reviewing every output. That’s what lets our clients create, check, and deliver ads in record time.”
>
> Tariq Hussain, Founder & CTO, Mediaferry
## **Built to power the future of creative operations**
Mediaferry was built around the three moments where creative production typically slows down: the brief, the build, and the sign-off.
At the briefing stage, Mediaferry transforms basic inputs into a structured, campaign-ready brief in minutes instead of the hours traditionally required. It also checks the brief against brand guidelines before design work begins.
From there, its asset-generation engine creates on-brand print, digital, and video creative using dynamic templates, helping teams produce multiple campaign variations without starting each asset from scratch.
During review and approval, sales teams, ad operations, and clients can collaborate on the same live asset, with commenting, markups, approvals, and version history built into one shared workspace.
AI accelerates every stage of the workflow, while human teams remain in control of final decisions. The speed stays, resizing, formatting, and first-pass generation still happen in minutes. But before anything reaches the advertiser, a person has checked the parts a machine can’t judge on its own: brand fit, regional nuance, compliance.
That combination helps publishers move from processes that once took days to ones completed in minutes, without compromising quality or brand consistency.
> “Winning the AI-Powered Creative Solution of the Year title is a meaningful milestone for Mediaferry. It reflects our team’s commitment to building technology that helps creative teams move faster while staying in control of quality and brand consistency. We’re grateful to our customers for their trust and to our team for continuing to drive innovation every day.”
>
> Simon Gannon, Marketing Director, Mediaferry
Newsquest, McClatchy, Vocento, Postmedia, and Iconic Media are among the media and publishing organizations [using Mediaferry to transform their ad operations](https://www.mediaferry.com/customer-stories/), producing more assets, faster, without expanding their studio teams.
## **About the MarTech Breakthrough Awards**
Now in its 9th year, the MarTech Breakthrough Awards program conducts one of marketing technology’s most comprehensive evaluations.
Additionally, it honors standout companies, technologies, and products, including the AI-Powered Creative Solution, across advertising, sales, and marketing technology landscape.
So, what’s next for us?
We’re not slowing down.
This recognition motivates us to keep investing in tools that help our customers move faster.
Moreover, this focus supports delivering an AI-Powered Creative Solution that sustains better creativity.
If you want to see our clients transform their creative operations and improve efficiencies, [contact our team](https://www.mediaferry.com/contact/ "Contact Us") for a walkthrough.
We’ve been heads-down building features that solve the #1 problem for news publishers: speed without sacrifice, with AI-Powered Creative Solution. [Check out what we’ve been up to.](https://www.mediaferry.com/blog/six-months-of-progress-how-mediaferry-has-continued-to-evolve-in-2026/ "Six months of progress: How Mediaferry has continued to evolve in 2026")
**Categories:** News Publishers
**Tags:** AI ad production, announcement, award, news publishers
---
### [Mediaferry wins “AI Platform of the Year" at the 2026 Stevie® Awards for technology excellence](https://www.mediaferry.com/blog/mediaferry-wins-ai-platform-of-the-year-at-the-2026-stevie-awards-for-technology-excellence/)
**Published:** August 3, 2026
**Author:** rmanglik
**Excerpt:** Mediaferry wins AI Platform of the Year at the 2026 Stevie® Awards. Built on publisher feedback to help news publishers scale creative operations faster.
**Content:**
Over the past few years, we’ve listened to publisher feedback and continuously evolved Mediaferry to solve the operational challenges creative teams face every day.
Today, we are proud to share that Mediaferry has won the [AI platform of the year award at the 2026 Stevie® Awards for Technology](https://tech.stevieawards.com/Awards/SATE-Winners/2026/Artificial-Intelligence-Category-Winners) Excellence. It honors Mediaferry as a purpose-built AI creative operations platform for news publishers. The win comes as a second achievement in the row after the [MarTech Breakthrough Award 2026](https://martechbreakthrough.com/2026-winners/) for [AI-Powered Creative Solution of the Year.](https://www.mediaferry.com/blog/mediaferry-wins-ai-powered-creative-solution-of-the-year-at-2026-martech-breakthrough-awards/)
What we are most proud of is that we have used every piece of feedback to improve Mediaferry over the years. This means it is shaped by the publishers who use it every day. Focus: AI platform of the year.
This year, the Stevie Awards for Technology Excellence evaluated more than 700 nominations from organizations across 37 nations and territories. Entries were reviewed by more than 180 technology and business professionals serving as judges. We’re proud to be part of a 2026 winners’ list that includes other leading names in the industry, judged across categories spanning AI, information technology, fintech, healthcare technology, and more.
> “Most creative workflows are built around disconnected systems. One tool manages assets, another handles approvals, and teams spend time moving information between them instead of creating value. Mediaferry brings those pieces together: automated production, built-in quality checks, connected workflows, and human oversight at every stage. That’s what helps news publishers create more campaigns, maintain consistency, and deliver faster without adding unnecessary complexity.”
>
> Tariq Hussain, Founder & Software Architect, Mediaferry
## **Built for revenue-focused news publishers**
Advertisers want faster turnaround and more creative support, while we stretch production teams thin to keep up. Hiring more designers isn’t always realistic, and reducing creative services can put advertiser relationships at risk.
Mediaferry offers a smarter alternative. It accelerates revenue and protects margins by transforming multimedia ad briefs into live digital and print campaigns in a fraction of the time. AI-powered production automation handles repetitive production tasks, allowing creative teams to focus on higher-value work, sales teams to respond faster, and advertisers to enjoy a better overall experience.
The impact has been measurable, faster campaign launches, reduction in ad costs, and fewer errors along the way.
Sales teams are now presenting finished creative in the same call, capturing revenue that used to slip away during slow turnarounds.
Mediaferry was never meant to replace creative teams. It’s designed to help publishers scale creative output without scaling costs, so human judgment stays exactly where it’s needed most.
This recognition as an AI platform of the year reflects our commitment to building an AI creative operations platform that helps news publishers solve a real challenge: delivering high-quality creative at speed without increasing production costs.We’re grateful to our clients for their trust and to our team for continuing to innovate.
Publishers including Newsquest, McClatchy, Vocento, Postmedia, and Iconic Media continue to use Mediaferry to transform their ad operations, producing more assets faster without expanding their studio teams.
## **About the Stevie® Awards for Technology Excellence**
Now in their third year, the Stevie® Awards for Technology Excellence are an international program recognizing outstanding achievements in technology, spanning categories from artificial intelligence to healthcare and green technology.
### **Looking ahead**
We’re not slowing down as we listen to customer feedback and build features that solve the #1 problem for news publishers: speed without sacrifice. The first half of 2026 has been about making Mediaferry’s AI more intelligent, more connected, and more flexible.
As we move into the second half of the year, our focus remains the same: helping publishers produce high-quality, on-brand content faster, while continuing to remove friction from every stage of the creative production process.
If you want to see how our clients have transformed their creative operations and improved efficiencies, [get in touch](https://www.mediaferry.com/contact/ "Contact Us") with our team for a walkthrough of the platform.
**Categories:** News Publishers
**Tags:** achievements, AI platform of the year, creative automation, news publishers, Stevie Awards
---
### [Six months of progress: How Mediaferry has continued to evolve in 2026](https://www.mediaferry.com/blog/six-months-of-progress-how-mediaferry-has-continued-to-evolve-in-2026/)
**Published:** July 21, 2026
**Author:** rmanglik
**Excerpt:** Discover what's new in Mediaferry's 2026 update. From smarter campaign generation to better brand control, see how we're evolving creative automation.
**Content:**
Every software platform evolves. The best ones evolve alongside their customers.
As we reach the halfway point of 2026, it’s a good opportunity to look back at how Mediaferry has continued to develop. While every release includes dozens of improvements, the real story isn’t the number of features shipped. It’s how those updates fit together to create a faster, more intuitive [creative production](https://www.mediaferry.com/blog/why-chatgpt-is-not-a-creative-production-strategy-for-publishers/) platform.
The foundations were laid during the final months of 2025, when we focused on making SmartDesign AI more flexible, introducing AI-powered print workflows, improving [Brand Memory](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/ "From zero to on-brand: How Mediaferry is closing the creative gap for local advertisers"), enhancing video editing, and making campaign creation significantly easier. Those releases established a platform capable of supporting increasingly sophisticated creative production.
During the first half of 2026, that focus shifted from building individual capabilities to creating a more connected, intelligent production experience.
## **Smarter creative production from a single request**
One of the biggest milestones this year has been expanding SmartDesign AI beyond individual asset creation.
Users can now generate Digital, Video and Print assets from a single Design Request, with each channel processing independently and notifying users as soon as it’s complete.
Rather than creating each asset individually, teams can now launch an entire campaign from one request.
We’ve also introduced Unified Campaign previews, allowing stakeholders to review all creative variations through a single shared link, making collaboration and approvals considerably simpler.
## **More control over creative output**
As AI becomes more capable, creative teams still expect control over the final outcome.
Throughout 2026 we’ve introduced numerous features that allow users to shape [creative production](https://www.mediaferry.com/creative-automation/) more precisely, including:
- Manual template selection
- Improved template diversity
- Team-specific default package sizes
- Favorite package configurations
- Enhanced template previews for both Print and Video
- Richer template libraries featuring new typography, textured backgrounds, unique layouts and modern design styles
Behind the scenes we’ve also continued refining template selection logic, reducing inappropriate template choices while improving [brand consistency](https://www.mediaferry.com/blog/building-brand-consistency-at-scale-with-creativeops-platform/) across multiple creative options.
## **Better Brand Memories, better campaigns**
Brand Memory remains at the heart of SmartDesign AI.
Recent updates have made it easier to build richer Brand Memories by automatically [generating assets](https://www.mediaferry.com/asset-generation/) from websites, scraping content directly from URLs, supporting more file types, and improving handling of brand names containing special characters.
We’ve also made campaign creation more intuitive by allowing Brand Memories to be updated directly during campaign creation, reducing unnecessary steps in the workflow.
## **Continued investment in video**
Video continues to receive significant attention.
Recent improvements include:
- Automatic language selection based on customer location
- Expanded voice options
- Improved voiceover editing
- Better synchronization between audio and video
- More reliable video generation
- Smarter stock video selection
- Better thumbnail navigation
- Enhanced campaign previews
We’ve also laid the groundwork for more advanced editing capabilities through improved template [management and workflow](https://www.mediaferry.com/blog/let-the-work-just-flow/) enhancements.
## **A smoother experience throughout the platform**
Many of the most valuable improvements aren’t headline features. They’re the countless usability enhancements that save users time every day.
Over the last six months we’ve delivered improvements including:
- Better onboarding experiences
- Built-in help videos
- Activity reporting
- Campaign history
- Live project status tracking
- Better sharing and notifications
- Improved search
- Faster campaign duplication
- More consistent navigation
- Greater platform stability
Collectively these changes remove friction from everyday creative production.
## **Listening to customer feedback**
Many of this year’s improvements originated directly from customer feedback.
Whether it’s better campaign previews, AdTag compatibility, configurable package sizes, more intuitive template selection, or workflow enhancements, customer input continues to shape our roadmap.
That collaborative approach allows us to solve [real production challenges](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/ "How regional publishers are using creative automation tools to win more local advertisers") instead of simply adding features.
## **Looking ahead**
The first half of 2026 has been about making SmartDesign AI more intelligent, more connected, and more flexible.
We’ve expanded from generating individual assets to orchestrating complete multi-channel campaigns. We’ve given creative teams greater control while continuing to [automate repetitive production work](https://www.mediaferry.com/blog/automating-print-ad-production-a-guide-for-publishers/ "Automating print ad production: A guide for publishers"). And we’ve invested heavily in usability, ensuring the platform becomes easier to use as it becomes more powerful.
As we move into the second half of the year, our focus remains the same: helping creative teams produce high quality, on-brand content faster, while continuing to remove friction from every stage of the creative production process.
**Categories:** News Publishers
**Tags:** creative automation, news publishers
---
### [Briefing solutions: Your brief intervention in creative production to avoid overwork](https://www.mediaferry.com/blog/briefing-solutions-brief-intervention-for-overwork/)
**Published:** July 9, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** Starting a creative project without a detailed creative brief will likely end in disaster. Investing time into a creative brief is time well spent.
**Content:**
A wise man, Abraham Lincoln, once declared, “If I had six hours to chop down a tree, I’d spend the first four sharpening the axe.” The hours vary, but whether it is eight or six hours, the meaning is the same. One should spend more time in preparation. Embarking on a production project without a detailed creative brief (or briefing solutions) will likely end in disaster. Investing time into a creative brief is time well spent.
The 2019 In-House Creative Management Report from InSource and inMotionNow, showed that 58% of clients believed they provided clear and complete creative briefs. But only 27% of agencies concur with their clients. This misalignment occurring at the start of projects creates confusion that could easily be avoided and makes things smoother for the creative agency.
## Creativity is subjective and so are creative briefs
Creativity has never been so important. And with different agencies and production partners producing volumes of marketing assets, better direction is required for perfect execution. There is a strong connection between a well-written brief and the quality of work that is delivered in response to it. To the end user, great briefs are a source of inspiration and motivation.
### Brief encounter
Creatives, be it artworkers, writers, video editors, or web developers, frequently have to jump between multiple projects and clients. Giving them context for the work they’re about to do – even if it feels obvious and unnecessary – goes a long way towards helping your external partner embark on the task quickly.
### Don’t skimp on those briefs!
When it comes to writing that brief, put the time in. 26% of in-house agency leaders cited in EKCS Solving the Overwork Dilemma in Creative Teams Survey, March 2024 said that unclear or changing client briefs as the primary factor contributing to overwork in their teams.
The most common reason for a project failing in the business of production is the lack of a clear creative brief. The process of developing, discussing and agreeing a clear brief with your colleagues and your agency will focus your thinking on what it is you are expecting from your marketing activity and what you expect your agency to come back with.
The problem doubles up when it comes to outsourcing, as language barriers, brand quirks and cultural differences can lead to communication and understanding issues. Language and cultural differences can be obstacles in outsourcing projects. A common goal calls for a common language and terminology when working with a geographically-distributed team. A set of comprehensible terms should be part of a creative brief. This clarifies any ambiguity and enhances better understanding between both the in-house agency and the external partner.
### Wear someone else’s shoes
Is the person, or team, you are outsourcing the project equipped with all the correct and up-to-date brand guidelines, asset copy, data, and so on? This will change depending on the type of campaign you are planning but ensure that attached alongside the brief are all the required materials and assets if this hasn’t already been done. By doing this, time will be saved by avoiding the back-and-forth emails chasing up. A shared workflow system can work well. Every stakeholder should be on the same page to reach the desired result.
Defining creativity is another important factor that affects the overall creative production process. Your brief should highlight your creative expectations. When it comes to brand guidelines, what creative discretion, if any, is allowed?
### Keep it concise
At the end of the day, the creative brief should be available to the team at any time and place and should serve as the foundation of the project. An effective creative brief doesn’t need to be any longer than two pages. As long as you have presented the main essential points, your key objectives, and your brief will be effective. Moreover, your peers are likely to appreciate not being presented with information overload.
### Invest time in quality briefs
There are a few characteristics that are consistently found in well written creative briefs, and these will help you get your project started without a hitch!
Clarity – A project without clarity is bound to breakdown at some point in the process. When collaborating with others, it is important to ensure everyone is on the same page and working together to achieve a common goal.
Communicative – Communication is vital in outsourcing, and the creative brief needs to communicate information needed to produce the work. If the brief does not successfully communicate its message, then chances are the client is not going to receive what they wanted.
Context – Creative briefs should also address key considerations including the product or brand asset, the market, the media and of course the customer.
## How quality briefing solutions drive success for publishers and brands
Quality briefing solutions are often overlooked but are crucial for a project to meet its end results smoothly. One, it fosters clarity and alignment right from the outset. It standardises templates and creates a north star for the project, saving valuable time and reducing manual efforts (or iterations).
*Let’s explain this with an example.*
Consider a brand assigning a social media ad campaign to an external agency. Instead of a vague email brief, they provide a structured template entailing every detail – target audience, tone of voice, and product specifics.
This comprehensive brief is accessible to all, ensuring the creative team understands the requirements from step zero.
This reduces iterations, and thus saves time for the [brand and the creative](https://www.mediaferry.com/what-is-dynamic-creative-optimization-and-how-can-it-benefit-my-brand/) team of the agency as well. A centralized feedback system with approval stages streamline communication, preventing costly revisions later in the project.
The results – Project stays on track and is delivered efficiently without inflating costs.
### In conclusion
A clear and concise creative brief can be fundamental to the success of a campaign. Without these, your agency can experience a lack of insight into the message being portrayed, the audience being spoken to, or the things that have or haven’t delivered in the past. A poor brief can waste time and money, and when working in an in-house agency or publishing house, this is something you need to avoid wherever possible.
Finally, strong creative briefs also foster better relationships among team members which will enable collaboration to prosper. So, spend time sharpening your creative brief, and invest in quality briefing solutions, it will save both time and money in the long run.
**Categories:** FEATURES
---
### [Beyond the logo: Building brand consistency at scale with a CreativeOps platform ](https://www.mediaferry.com/blog/building-brand-consistency-at-scale-with-creativeops-platform/)
**Published:** May 2, 2025
**Author:** Onkarjot Singh
**Excerpt:** CreativeOps platforms centralize content creation, management, distribution, and brand adherence
**Content:**
Coca Cola, Nike, Sephora – What do these brands have in common? Consistent and elevated brand experience across all channels. But, in this era of a vast array of channels to put your brand on, how do you ensure that every asset speaks the same language in tune with your brand voice?
The answer lies in a brand strategy that is granular to every touchpoint and an effective use of technology to make its implementation less painful. And when we’re talking about content production at scale, it makes even more sense.
A [CreativeOps platform](https://www.mediaferry.com/solutions-brands-and-agencies/) acts as the central nervous system for content creation, management, and distribution, all while ensuring that every asset aligns with the brand guidelines. And this is just one thing that a CreativeOps platform does for a brand and its in-house creative team.
But before we dive deeper into the nitty-gritty of a CreativeOps platform, let’s understand why brand consistency is not just another box to tick.
## **Importance of brand consistency: Where does a CreativeOps platform fit in
The importance of brand consistency cannot be overlooked, as it drives:
- Builds trust and credibility
- Enhances brand recognition
- Improves customer experience
- Increases brand loyalty
## **Navigating brand consistency in a multi-channel maze**
As the digital world had its big bang, it proliferated into a universe of multiple channels, each with its distinct language for engaging its audience. But the sheer increase in channels isn’t the sole driver behind the complexity of marketing. Multiple challenges brands face while maintaining consistency across every channel:
- **Demand for content production at scale:** Brands now require content at scale to reach their target audience on every channel in multiple formats, including reels, short videos, social media banners, and landing pages. The margin of error increases when multiple teams work together to generate content.
- **Decentralized Teams:** In the case of bigger brands, creative teams are often geographically distant, working in different time zones. In some cases, they deploy external agencies to manage specific campaigns. Such a decentralized setup also increases the risk of brand fragmentation.
## **Scaling Brand Consistency with a CreativeOps Platform**
A CreativeOps platform is a central dashboard that can help creative teams to create, manage, approve, and publish content assets from a single login. It helps reduce bottlenecks in feedback loops, streamlines iterations, and keeps the branding consistent across platforms.
Mediaferry is one of the leading CreativeOps and workflow management software. Brands and media companies use Mediaferry to make their content generation easier, faster, and more consistent.
Beyond that, Mediaferry streamlines [creative team operations and ensures brand](https://www.mediaferry.com/blog/what-is-dynamic-creative-optimization-and-how-can-it-benefit-my-brand/) adherence by:
- **Providing a central repository for brand assets:** Mediaferry serves as a centralized asset management platform where everything related to a brand, including: brand guidelines, tone of voice, style guides, font, templates,. To ensure that no off-brand or outdated content goes live, Mediaferry has a version control feature where creative teams can get visibility into the latest approved versions. This ensures accuracy and brand consistency across all outputs.
- **Enforcing brand guidelines:** Mediaferry can integrate brand guidelines into workflows and templates, ensuring that creative teams never go off-brand. By plugging in brand guidelines into the creative process, a CreativeOps platform like Mediaferry reduces the dependence of manual intervention and hence, increases the speed to market.
- **Creating templated, on-brand content assets at scale:** During peaks, creative teams are often burdened with content requests. While handling peaks, templated content generated using SmartDesign AI enables rapid content creation, enabling teams to meet deadlines without sacrificing quality.
- **Automating approval processes:** With the automated approval workflows, Mediaferry reduces the chances of errors and inconsistencies in the final artworks. It also facilitates collaboration, ensuring all checks are passed before the asset is published.
## **Comparing Top CreativeOps Platforms For Marketing Teams**
While choosing the best creativeops platform for automating content production to help you create content at scale faster and on brand, there are a few things to keep in mind.
- **Flexible pricing:** Make sure that the creative management platform you choose offers flexible pricing options so that you can flex the cost depending on demand. Fixed cost puts unnecessary financial strain on brands to pay hefty amounts upfront, regardless of usage.
- **Reporting and analytics:** While automation and smart briefing are key drivers of your decision, reporting and analytics cannot be an afterthought. Ask your SaaS provider if the platform offers a comprehensive and user-friendly reporting dashboard to help you understand what’s working and what’s not for your brand. This can help your brand pivot its strategy based on real-time data.
- **Integration:** While working on breaking down silos within creative teams, the last thing you’d want to do is have a siloed platform that doesn’t push or pull data from your MarTech ecosystem. Before you put your bucks on a platform, ask your vendor if they offer seamless integration with the tech stack you’re already using.
**In Conclusion**
Today, brands have only 15 seconds to create a lasting impression on their customers. You only have one chance to do it right. That’s why it is important to always stay on-brand. Taking help from technology and investing in a CreativeOps platform is one way to reduce errors and off-brand content. Remember, consistent branding is more than just aesthetics; it’s the bedrock of trust, recognition, and loyalty, ultimately driving better business outcomes. If you’re ready to unlock the power of consistent branding at scale, explore the capabilities of CreativeOps platforms and discover how solutions like [Mediaferry](https://www.mediaferry.com/) can transform your creative operations.
**Categories:** Brands & Agencies
---
### [Inside Lead-to-Cash Bash 5: What to expect and where to find Mediaferry team](https://www.mediaferry.com/blog/inside-lead-to-cash-bash-5-what-to-expect-and-where-to-find-mediaferry/)
**Published:** November 10, 2025
**Author:** Kritika Lalwani
**Excerpt:** Join Mediaferry at Lead-to-Cash Bash 5 to explore AI-driven ad ops transforming sales and revenue for publishers like Hearst.
**Content:**
Across the industry, media organizations are rethinking how they manage the lead-to-cash cycle, finding new ways to collaborate, speed up fulfillment, and turn technology into measurable revenue growth. The sessions at Lead-to-Cash Bash 2025 capture this shared drive toward smarter, more connected operations.
As proud sponsors, Mediaferry is already helping publishers make that shift. By removing production bottlenecks, accelerating campaign delivery, and giving [teams more time to focus on what drives revenue,](https://www.mediaferry.com/blog/why-the-best-publisher-sales-teams-are-building-revenue-engines-not-waiting-on-studio/) we’re redefining what efficiency looks like in media operations.
Join us November 13–14 at the Walt Disney World Swan Resort in Florida for Lead-to-Cash Bash 2025. Visit the Mediaferry team at the conference to see how SmartDesign AI helps sales and production teams create on-brand ads in minutes, reduce turnaround times, and [close deals](https://www.mediaferry.com/blog/how-the-role-of-sales-is-transforming-in-publishing/) faster, transforming everyday workflows into opportunities for growth.
### **The sessions we’re watching closely**
**Smarter Sales, Real Results: How AI Is Powering Change at Hearst Newspapers
Thursday morning kicks off with Hearst’s [sales and enablement teams](https://www.mediaferry.com/blog/why-the-best-publisher-sales-teams-are-building-revenue-engines-not-waiting-on-studio/) showcasing how AI is transforming legacy workflows. It’s a theme that resonates closely with Mediaferry’s mission, helping publishers modernize [creative and ad-ops workflows](https://www.mediaferry.com/blog/let-the-work-just-flow/) with AI to accelerate deal cycles and improve operational efficiency across sales and production.
**Automating Opportunity-to-Order with HubSpot – Postmedia Network**
Postmedia shares their end-to-end journey from lead to order, highlighting CRM and OMS integration. This session is essential for teams focused on streamlining processes and [reducing friction across the revenue](https://www.mediaferry.com/reports-and-white-paper/using-ai-to-boost-productivity-and-revenue-without-reducing-headcount/) cycle.
**Driving Pre-Sales and Ad Ops Efficiencies with AI – Minnesota Star Tribune & The Seattle Times
This session explores how AI supports pre-sales and ad operations, enabling faster, more accurate campaign delivery. For [publishers aiming to scale operations](https://www.mediaferry.com/blog/rebuilding-revenues-how-ai-is-helping-news-publishers-grow/) without sacrificing quality, it’s a session not to miss.
**How Gannett Is Increasing Margin, Expanding Capacity, and Improving Client Outcomes with Automation – Gannett & Fluency
Gannett shares insights on using automation at scale to boost margins, expand capacity, and enhance client results. A practical look at driving [revenue and operational](https://www.mediaferry.com/blog/rebuilding-revenues-how-ai-is-helping-news-publishers-grow/) growth through intelligent workflow design.
**Meet Kevin and Jennifer from Mediaferry**
Throughout Lead-to-Cash Bash 2025, Mediaferry’s **Kevin Shelcott** and **Jennifer Kisser** will be available to discuss how SmartDesign AI helps publishers:
- Create print, digital, and video ads in minutes, not days
- Enable sales teams to respond faster and close more deals
- Streamline production workflows and reduce costs
- Prove ROI with transparent campaign reporting
**See You in Florida!**
If you’re attending **Lead-to-Cash Bash 2025**, make sure to meet **Kevin and Jennifer** during the networking breaks at the Walt Disney World Swan Resort. See SmartDesign AI in action and explore how automation can help your sales, creative, and operations teams work faster, smarter, and more profitably.
If you can’t attend the event (or you just can’t wait!), [schedule a demo](https://www.mediaferry.com/contact/).
#### **Don’t Miss This Bash**
**Categories:** Events, News Publishers
---
### [Getting creative production outsourcing campaigns delivered right first time](https://www.mediaferry.com/blog/get-creative-campaigns-delivered-right-first-time/)
**Published:** June 10, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** As the advertising industry continues to move fast, the major challenge for any publisher/brand is to produce a range of quality creatives quickly.
**Content:**
As the advertising landscape continues to evolve at a fast pace, the major challenge for any publisher and brand is to speedily and cost-efficiently produce a range of quality creatives. And to meet this expanded scope, scale, and speed, most of the marketers feel creative production outsourcing fits perfectly into their scaling plan.
However, if we say the whole creative production outsourcing lifecycle is not challenging then it’s gonna be a lie. Offshore capabilities have certainly gotten more mature from the past two decades but it’s yet not free from challenges.
The responsibility of massive volumes of work, strict deadlines, cultural and language barriers, along with the requirement to keep costs down, can make creative outsourcing quite turbulent. Therefore, in spite of knowing the benefits of outsourcing creative ops, the decision to go ahead with it still poses a big question mark for many because of the challenges involved.
From our varied experience working with global publishers and brands, we understand that strategic collaboration and streamlined processes help save both time and money. The predefined workflows, clearly defined and mutually agreed SLAs and processes also leave less or rather no chances of revisions to reach the desired outcome quality real fast.
Solution: The transformed face of business collaboration
Managing an in-house creative ops team or working with an offshore team, either of them is undoubtedly a two-way street. To deliver successful profitable results, a collaborative framework is required that takes the business objectives into account and drives operations decisions with a focus on delivering on time and on quality.
Following five steps will help you to deliver your creative campaigns on time and with the least amount of iteration cycles when outsourcing your work.
## Clearly defined workflows
Devising a proper plan is the key to outsourcing. Efficient processes should be drafted, documented and implemented for the successful remote work to take place. As the old saying says, “you can’t manage what you don’t measure”. Through measuring the work that is supposed to be done, you can manage how efficiently it’s executed. Or else, you have no idea about where the obstacle in your team’s activity lies. So by defining the workflows, you review the obstacles and provision in the workarounds for a friction-free production
There are three determinant points for making a workflow:
- The precise scope of the jobs being done
- Who is accountable for the various milestones of the job
- The time each job takes
## A good creative brief for creative outsourcing
A good creative brief enables successful ‘first time right’ deliveries. The formation of a creative brief should be the collaboration between you and your outsourced partner. The act of committing the brief to paper strengthens the ideas and provides the essential information to deliver a successful project. It usually contains the project outline, target audience, and any additional info. Your creative brief will differ from one project to another
A brief can be made exhaustive or narrow to capture the required information to work on the project. The probability to get ‘first time right’ increases dramatically is a good briefing process is in place.
## SLAs
Service level agreement is a commitment between you and your service provider and helps you manage various expectations related to the deliverables. It’s actually a conflict-prevention tool where scope, as well as priorities, are outlined so that any confusion can be easily managed
SLA’s with predefined milestones are vital for the operations [team to meet the client’s expectations](https://www.mediaferry.com/blog/inside-lead-to-cash-bash-5-what-to-expect-and-where-to-find-mediaferry/) consistently. The ultimate objective is to have predefined benchmarks for quality and efficiency, so both the parties use the same assessment criterion.
## Cultural barriers
Culture has often been quoted as one of the major barriers to successful creative production outsourcing. These cultural differences have an effect on interactions, communication, understanding, productivity, comfort, and commitment
Technology in business processes has enabled us to overcome location and time zone barriers, however not– cultural differences. The solution to this is cultural sensitization and training to facilitate both parties to serve common business interest. For this, it’s imperative to create an environment where it is fine to ask questions for getting clarification on any ambiguity. Familiarization to common industry terminology before the start of the project is essential to avoid misunderstandings during production. Also, with reduced possibilities of conflicts and team dysfunction, time and money are eventually saved.
## Quality assurance
A good quality control process can accelerate the chances of ‘first time right’ delivery of projects. Setting up the proper quality assurance milestones within the production process will help you meet the predefined SLA’s with less friction and effort. QA is a continuous practice to ensure and improve performance, processes, and procedures to achieve maximum profitability. Proper and continuous communication of the processes reduce the chances of errors considerably
Including these 5 steps while planning your outsourcing production projects will help you to get deliveries on time and on quality with the least amount of resistance.
Collaboration is a delicate matter with several nuances. The steps above have helped us hone our client engagement and develop successful creative production outsourcing relationships along with producing profitable outcomes that are vital for any creative operations success.
**Categories:** FEATURES
---
### [5 AI takeaways for publishers from the spring’s biggest U.S. media conferences](https://www.mediaferry.com/blog/5-ai-takeaways-for-publishers-from-the-springs-us-media-conferences/)
**Published:** May 11, 2026
**Author:** jaskaur
**Excerpt:** Simon was on the floor for the biggest media events of 2026 and came back with a clear view of where the real opportunity lives, and it's not where most people are looking.
**Content:**
***This article is authored by [Simon Gannon](https://www.linkedin.com/in/simon-gannon/), Marketing Director at Mediaferry***
The AI debate has moved on. And it’s important to understand what it means for your revenue.
If you weren’t at Mega Conference in Austin or Niche Media Conference in Orlando this spring, here’s what the industry is talking about. Six months into 2026, the gap between publishers using AI strategically and those still waiting to figure it out is widening fast. I was on the floor for both events and came back with a clear view of where the real opportunity lives, and it’s not where most people are looking.
## **The AI conversation has moved off the editorial page and onto the revenue line**
For two years, AI in publishing meant one thing – a fight. Content theft, job losses, licensing disputes. That debate hasn’t gone away, at Mega Conference, the conversation around AI content licensing was as heated as ever, and publishers are right to push back on their work being used without attribution or compensation.
But at both events, the most energised conversations and sessions that had people leaning forward, were the ones asking- *how is AI influencing your revenue line?*
That framing shift is significant. Publishers moving fastest aren’t waiting for copyright battles to resolve. They are using AI on the sales and production side, generating campaign mockups, building speculative creative, producing multi-format ad assets, fast enough to actually close deals.
When a sales rep can walk into a client conversation with a print ad, a digital banner, and a 30-second video concept ready to show, the dynamic changes completely. The advertiser stops asking *what can you do for me?* and starts saying *yes*.
## **The bottleneck killing your ad revenue isn’t what you think**
The same story came up repeatedly at Niche Media Conference. A [local advertiser](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) is interested. The sales rep is ready. They promise a mockup. The request lands with a designer already managing deadlines, revisions, and layout. Days pass. The advertiser cools. The deal stalls or dies.
This is not a talent problem. It is a capacity problem, and it is bleeding revenue quietly, every single week.
In smaller operations, one person is often handling sales, design requests, and production simultaneously. Ryan Dohrn, who led the sales training track at Niche, put it plainly – speed is now a competitive advantage. The [publishers winning local](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) ad business are the ones who can say yes fast, produce a concept on the spot, iterate in real time, launch within 24 hours.
That used to require a large in-house team. That is no longer the case, if you have the right infrastructure in place.
## **AI tools alone are not enough, and smart publishers know it**
Here is the part of the AI conversation that barely makes it into the articles, but came up constantly in the hallways at both events. An AI tool on its own does not solve all problems. There must be a human in the loop.
Many publishers we spoke to at these trade events had tried standalone AI ad tools. The tools worked, until they didn’t. A deadline hit, a format broke, a campaign needed a creative intervention that the tool simply couldn’t deliver. And there was no one to call.
The question that kept coming up was not *should we use AI?* It was *what happens when the AI isn’t enough?*
This is where the conversation got interesting for us. At Mediaferry, we have built around exactly this reality. Our platform combines AI-powered ad production, brand profiling, multi-format creative generation, instant campaign variants, with access to a talent pool of over 500 professional designers and copywriters available on demand. When a deadline is critical and a campaign needs a designer to provide inputs or changes, that backup is there.
It is not a small distinction. Most AI tools cannot offer this, because they simply do not have the human resource to back up the tool. For lean teams running up against tight production windows, it is often the difference between a deal closing and a deal dying.
## **Local ad revenue is the biggest untapped opportunity**, **and friction is the only barrier**
One of the most compelling themes at the America’s Newspapers Mega-Conference in Austin was deceptively simple, most [publishers have local advertisers](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) who are already spending on digital, just not with them.
The barrier is not budget. It is friction. Local SMBs want to [advertise locally](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/). They want the community reach and trusted audience that regional publishers offer. What they do not want is to wait a week for a proof, go through three rounds of revisions, and feel like they are doing the publisher a favour.
The [publishers consistently winning local](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) business right now are not necessarily the biggest or the best resourced. They are the fastest. They can produce a campaign concept on the spot, show it across multiple formats, and launch within the same day if needed.
That speed, and the operational infrastructure behind it, is increasingly the core sales pitch.
## **Quality still wins. But efficiency is what funds it.**
At Niche, Dr. Jeffrey Magee’s keynote made a point that landed hard across a room full of publishers – quality content and thoughtful design remain the foundation of publisher trust. Thirty-four years of running a successful niche publication will give you that clarity.
But here is the tension every publisher in that room knows: you cannot invest in quality if operational costs are crushing your margin. Every hour a designer spends resizing the same ad for three formats is an hour not spent on something that builds your brand.
The publishers getting this balance right are not choosing between quality and efficiency. They are using automation to clear the repetitive work, the resizing, the reformatting, the spec ad production — so their best creative people can do their best work.
David Arkin’s session on AI policy and workflows at Niche was one of the most practical of the week, walking through how media companies are building real internal systems around AI: proposal automation, editorial production tools, and sales workflow integration that actually function inside a real newsroom. The message was consistent: stop treating AI as something that is happening *to* you. Start building it into the way your teams work.
Across both events, the operational picture was consistent: fragmented systems, lean teams, and a production process built for a different era. Publishers who are pulling ahead have found a smarter way to work, automating the repetitive, compressing the production cycle, and giving their sales teams creative firepower to close faster.
If you are curious where your biggest bottleneck is, we offer a [free 15-minute workflow scan](https://www.mediaferry.com/contact/ "Contact Us"). no-strings-attached, just a clear view of where time is being lost and what a smarter setup could look like.
**Categories:** Events, News Publishers
---
### [Will AI spec ads affect advertiser confidence?](https://www.mediaferry.com/blog/creative-automation-will-ai-generated-ads-affect-advertiser-trust/)
**Published:** June 24, 2026
**Author:** rmanglik
**Excerpt:** AI fatigue is real and your advertisers are feeling it. When AI gets the brand wrong, it puts advertiser trust at risk. Not if you build the right guardrails.
**Content:**
***AI fatigue is real and your advertisers are feeling it**. **When AI-generated ads gets the brand wrong, it puts advertiser trust at risk***
Not if you build the right guardrails.
Here’s exactly how forward-thinking [publishers are using structured AI workflows to close deals](https://www.mediaferry.com/blog/how-the-role-of-sales-is-transforming-in-publishing/) faster, without the brand blunders.
Your sales rep walks into a pitch with a live ad mock built in minutes by AI. The advertiser leans forward, impressed at first. Then comes the hesitation. The font is off. The logo is pixelated. The color palette feels wrong.
[In America where 77% of consumers can now detect AI-generated ads and 68% say they trust it less when they do](https://yougov.com/en-us/articles/53701-most-americans-use-ai-but-still-dont-trust-it), those small branding mistakes suddenly matter a lot more.
The meeting ends politely, but the follow-up never comes.
For [publisher sales teams](https://www.mediaferry.com/blog/why-the-best-publisher-sales-teams-are-building-revenue-engines-not-waiting-on-studio/) handling high volumes across multiple clients, this scenario is quietly eroding confidence in AI-assisted sales workflows.
The question isn’t whether to use AI-generated ad previews, the speed and cost advantages are too significant to ignore. The question is whether your AI [tools have the structural guardrails to produce brand-accurate creative](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) every time. The [publishers winning](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) right now have solved this. Here’s what they’re doing differently.
## The Branding Risk Exposed
Generic AI image and layout tools weren’t built for the high-stakes, multi-client environment of newspaper and magazine sales. General AI tools are thinking assistants. Creative production is an operating system. They solve different problems.
When a rep at a [regional publisher is preparing previews for a local](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) bank, a car dealership, and a medical practice, all in the same afternoon, even small brand errors compound fast.
[Read our blog to understand why AI tools alone are not a creative production strategy →](https://www.mediaferry.com/blog/why-chatgpt-is-not-a-creative-production-strategy-for-publishers/)
IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns tells the real story:[70% of reported AI creative incidents involve brand compliance failures](https://www.iab.com/insights/ai-adoption-is-surging-in-advertising-but-is-the-industry-prepared-for-responsible-ai/) wrong colors, mismatched fonts, logo substitutions, or resolution issues that only surface at the printer. For a sales rep, each incident means a delayed close at best, a ghosted client at worst. In a multi-client volume environment, perfection isn’t aspirational, it’s the baseline.
## How Mediaferry Eliminates Branding Risks From AI-Generated Ads
Mediaferry’s AI [creative operations platform was designed specifically for the publisher’s](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) sales context. Every workflow layer is built around preventing brand failure before it reaches the advertiser. The four core guardrails work in sequence:
GuardrailHow it worksBenefitBrand ScrapingAutomatically pulls brand site, logo, hex colors, and fonts from the advertiser’s live URLInstant brand match, no manual briefing requiredTemplate LocksFixed layout containers and size specs enforce publication format at the source100% format compliance across every placementPreflight ChecksAuto-validates bleed, resolution, color mode, and file spec before exportAssets are print-ready on first passHuman-in-the-Loop ReviewA dedicated [studio team](https://www.mediaferry.com/blog/why-the-best-publisher-sales-teams-are-building-revenue-engines-not-waiting-on-studio/) refines high-value creativesEnsuring brand quality without slowing the pipelineThe result is a workflow where sales reps can walk into a pitch with a live, brand-accurate mock, generated during the meeting if needed, without the anxiety of wondering whether the colors are right or the file will pass spec. That confidence is visible to advertisers, and it changes the tenor of every conversation.
**How Publishers Are Using AI-Generated Ads Smartly**
Newsquest, one of the UK’s biggest [regional publishers,](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) a Gannett company, started showing live brand-accurate demos directly in the sales meeting. Same-day closes went from occasional to expected. Most of the assets passed compliance on first pass, with zero brand backlash incidents post-launch.
The lesson is simple: when the mock looks exactly like the advertiser’s brand, right logo, right palette, right typography, the objection cycle collapses. There is no “can you fix the colors” round-trip because there’s nothing to fix.
**Actions for Sales Teams**
You don’t need to overhaul your entire workflow to start eliminating brand risk. Three actions, in order:
- Audit your last three client mocks. Check logo, colors, and fonts against the advertiser’s live site, did a branding error cost you the deal?
- Make brand scraping the first step in every pitch prep. Pull the advertiser’s URL before touching any template. Right logo, right palette, right typography, before the meeting starts.
- Run a preflight check before any asset leaves your desk. Bleed, resolution, color mode, file spec. Catch it before your client does.
See how we can help you. [Book a 20-minute demo.](https://www.mediaferry.com/contact/)
**Categories:** News Publishers
**Tags:** ai ad assets, AI fatigue, ai generated ads, creative automation, creative automation using AI, side effects of AI
---
### [From zero to on-brand: How Mediaferry is closing the creative gap for local advertisers](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/)
**Published:** June 9, 2026
**Author:** rmanglik
**Excerpt:** Learn how publishers extract advertiser brand assets automatically with Mediaferry's Brand Memory. Speed up ad production and close more deals.
**Content:**
Publishers, especially regional and local ones, are under constant pressure to produce more ad campaigns, faster, with leaner teams. Their advertisers, many of whom are small local businesses, show up without brand guidelines, logos in the right format, lacking any notable brand compliant ad assets. The result is a bottleneck that slows down the sales cycle and puts more pressure on already stretched sales and AdOps teams.
And here’s the thing nobody talks about enough: every minute you spend chasing assets, matching colors, or waiting on production is a minute the advertiser is cooling off.
The best time to close is when you’ve got momentum, and momentum dies when you have to say “I’ll come back to you with something.” The faster you can get a real proof in front of them, built from their own assets, the better your chances of closing. That gap between conversation and proof? It’s costing you deals.
> ### Every minute you spend chasing assets, matching colors, or waiting on production is a minute the advertiser is cooling off.
**What if you didn’t have to wait?**
Here’s the reality: everything you need to build a campaign already exists. It’s sitting on the advertiser’s website right now.
Paste in their URL, press go, and in five minutes Mediaferry pulls their logo, brand colors, images, fonts and a description of the business. Automatically. No emails, no back-and-forth, no “can you send me your logo?” If they’ve got brand guidelines in a PDF, upload it and that’s included too.
That collection of assets becomes what Mediaferry calls Brand Memory. Think of it as a brand book that built itself. And from that point on, every campaign you create for that advertiser draws from it, keeping everything consistent across digital, video, and print without anyone having to chase it down.
**Same call. Real proof.**
Instead of buying yourself a week to pull something together, you walk out of the meeting with a proof they’ve already seen. That’s not a small thing. A prospect who can already picture what their campaign looks like is a much easier close.
For smaller advertisers who’ve never had a marketing team, it’s even more powerful. You’re not just selling them advertising. You’re showing them what their brand could look like, built from what they already have. That’s a compelling conversation.
> ### A prospect who can already picture what their campaign looks like is a much easier close.
**What about advertisers who don’t have much online?**
Not every local business has a polished website full of great imagery. That’s fine. If the main site doesn’t give you enough to work with, you can pull from other places: a campaign landing page, an Instagram profile, a Facebook business page. Wherever the advertiser already has a presence, you can point the system there.
And if web assets still aren’t enough, Mediaferry is connected to it’s own licensed image library, or it can connect to the publisher’s own licensed stock libraries, Adobe Stock, iStock, Bigstock. Failing that, users can use AI image generation. You’re never stuck for great creative assets.
**Their creative history becomes the brief**
For businesses that have been running campaigns for years but never formalised their brand guidelines, Brand Memory is particularly valuable. Upload previous print or digital ads, old brand books, legal notes, whatever exists, and the AI builds from an established visual identity rather than just the current website. Their past campaigns effectively become the brief for the next one.
**It keeps getting better**
The [brand profile isn’t something you build](https://www.mediaferry.com/blog/building-brand-consistency-at-scale-with-creativeops-platform/) once and forget. Logos can be updated, colors refined, new images added, guidelines uploaded as they change. The more you put in, the more accurate and useful it becomes. Over time Mediaferry builds a genuinely detailed picture of each advertiser, and that makes every subsequent campaign faster and easier to produce.
**The payoff for publishers**
Once the brand profile is in place, it becomes the foundation for everything that follows. No more inconsistencies between formats, no more recreating the wheel for each new brief, no more chasing the client for assets you’ve already asked for twice.
The setup work that used to take days now takes minutes. That time goes back to where it belongs: closing deals and serving clients.
Don’t take our word for it. [Book a free demo and see it in action. ](https://www.mediaferry.com/contact/)
**Categories:** News Publishers
**Tags:** news publishers
---
### [Tindle Newspapers transforms ad production workflows with Mediaferry ](https://www.mediaferry.com/blog/tindle-newspapers-transforms-ad-creation-workflows-with-mediaferry/)
**Published:** November 14, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** Tindle Newspapers transformed ad production workflows using EKCS's Mediaferry cloud platform for efficient creative management.
**Content:**
**Milton Keynes, UK | Nov 14, 2024** [Tindle Newspapers](https://tindlenews.co.uk "Tindle Newspapers"), a leading UK-based publishing company, has transformed its ad production workflows by integrating Mediaferry, a cloud-based platform by [EKCS](https://www.ekcs.co "EKCS"), focussing on the benefits of using a creative management system for ad production.
Tindle Newspapers has streamlined the ad production process, with Mediaferry playing a pivotal role in improving the ad creation workflow. Mediaferry enabled Tindle to collaborate better with their customers. Its user-friendly interface has advanced features, including automated version control and dynamic digital templates for different formats. Ads can be created, modified, and signed off quickly. This enables Tindle Newspapers to meet tight deadlines and launch campaigns faster.
[Tariq Husain](https://www.linkedin.com/in/tariqhusain1/ "Tariq Husain"), architect of Mediaferry and co-founder of EKCS, said, “*The main challenge we resolved was that the ad creation process was time-consuming. Many rounds of communication between the sales, production teams, and clients often led to delays, late deadlines, and a lack of real-time client involvement. Mediaferry enabled clients to collaborate more closely and approve ads quickly.*”
[Scott Wood](https://www.linkedin.com/in/scott-wood-72864413a/ "Scott Wood"), Managing Director at Tindle Newspapers, says, “*Mediaferry has completely transformed our ad production process, allowing us to collaborate more effectively with clients and deliver high-quality campaigns faster than ever before.*”
Mediaferry’s platform enables centralised management of multimedia ad campaigns. It enables designers, sales teams, and clients to collaborate in real-time. Clients can give instant feedback, request changes, and approve versions through the platform. This accelerates approvals and reduces the need for revisions.
The integration of Mediaferry has improved Tindle Newspapers’ operational efficiency. Clients appreciate Mediaferry’s transparency and responsiveness.
**For more information, please contact:**
Kevin Shelcott
Senior Operations Leader and Product Director
kshelcott@ekcs.co
---
**About Tindle Newspapers:** Tindle Newspapers is traced back to the 1950s. Today, Tindle Newspapers Ltd. is one of the UK’s largest privately owned regional newspaper companies. Established by Sir Ray Tindle, the company focuses on community-orientated content, serving small towns and regions.
**About Mediaferry®:** Mediaferry, developed by EKCS, is a cloud-based platform. It offers [creative production solutions for publishers and advertisers](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/). Its innovative AI-powered workflows help streamline content creation, improve efficiency, and enhance the user experience (UX).
**Categories:** News Publishers
---
### [Last-minute revenue surge: How publishers can capture late-season festive spend](https://www.mediaferry.com/blog/last-minute-revenue-surge-how-publishers-can-capture-late-season-festive-spend/)
**Published:** December 2, 2025
**Author:** Kritika Lalwani
**Excerpt:** Unlock last-minute festive revenue by helping local advertisers launch fast, AI-powered campaigns with Mediaferry.
**Content:**
Every December, big brands dominate the season with cinematic storytelling, celebrity cameos, and glossy campaigns that start production months in advance. And 2025 is no different. In the UK, Coca-Cola’s AI-driven festive creative sparked debate, while Waitrose captured attention with its mini rom-com featuring Keira Knightley. Add in John Lewis’s club classic and a grumpy Grinch taking over the aisles of Asda. These big-budget moments set the tone for the holiday season.
But here is the truth that often goes unsaid: smaller businesses still have time to make an impact.
## **The smaller business opportunity**
Many [local advertisers](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/) assume the festive window has passed. In reality, it has not. With the right tools and support from local publishers, businesses can quickly get relevant offers, experiences, and gift ideas to people looking to spend close to home.
This is where local news brands shine. They remain some of the most trusted sources in their communities, offering advertisers credible, targeted access to real, engaged audiences. Their connection to local life gives campaigns relevance that global brands cannot replicate.
## **The publisher’s role**
It is up to you, the publisher, to demonstrate to your local business clients that the opportunity is still wide open and, most importantly, easy to execute.
## **Local news publisher power**
Today, AI-powered creative production is removing the last major barrier: slow production. Modern systems enable publishers to create multi-format campaigns in minutes. And advertisers can move fast without compromising on brand consistency or quality. Tools such as Mediaferry’s SmartDesign AI streamline workflows, meaning that publishers can deliver polished, ready-to-run creative at pace.
And publishers, if your local advertisers think they have missed their moment, you have the solution. And while Coca-Cola is busy debating AI ethics, Keira Knightley is falling in love in a supermarket aisle, and a middle-aged man is out clubbing again, your local advertisers are still wondering if the door has closed. It hasn’t. You can bring them into the season’s conversation faster than any national brand storyboarded back in June.
**Categories:** News Publishers
---
### [Publishers already give away creative services. AI changes the economics.](https://www.mediaferry.com/blog/publishers-already-give-away-creative-production-services-ai-changes-the-economics/)
**Published:** July 15, 2026
**Author:** rmanglik
**Excerpt:** AI doesn't create new creative services for publishers, it transforms the economics of the ones they already offer. Here's how.
**Content:**
For decades, publishers have offered creative services as part of the advertising package.
An advertiser buys media. The publisher designs the ad.
Whether it’s a print advert, digital display campaign, social media creative, or promotional video, the creative work is often bundled into the overall advertising investment. It is viewed as a value-added service that helps advertisers launch campaigns quickly and achieve better results.
The challenge is that creative production is not free.
Behind every campaign sits a production team handling briefs, revisions, resizing, localization, proofing, approvals, and delivery. As advertiser expectations increase and margins come under pressure, publishers face a difficult balancing act.
How do you continue offering creative services without continually increasing production costs?
## **The Wrong Question: Should Publishers Charge for AI-Generated Ads?**
When [publishers first explore AI-powered advertising](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) production, the conversation often starts with pricing.
- Should advertisers pay for AI-generated creative?
- Should AI-produced ads cost less than designer-created ads?
- Should publishers introduce entirely new products and services?
These are understandable questions, but they may not be the most important ones.
Advertisers rarely care how an ad was produced. *They care about outcomes.*
They want campaigns launched quickly. They want creative that looks professional and reflects their brand. They want a smooth experience and fast turnaround times.
The technology behind the process is largely irrelevant to them.
## **The Better Question: How Should Creative Services Be Delivered?**
Most publishers already provide some level of creative production at no additional charge.
Sales teams frequently work with advertisers who:
- Have no creative assets
- Need help adapting campaigns
- Require multiple sizes and formats
- Need revisions after approval
- Want campaigns launched quickly
The service already exists.
The problem is that the traditional production model can be slow, expensive, and difficult to scale.
This is where AI becomes valuable.
Not because it creates a new service. Because it transforms the economics of an existing one.
## **AI as the New Standard Production Layer**
With platforms like Mediaferry, [publishers can continue offering creative](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) support while dramatically reducing production effort.
Instead of waiting days for artwork:
- Sales teams can generate concepts instantly
- Advertisers can review creative during conversations
- Revisions can be completed in minutes
- Campaigns can move from brief to approval far faster
The advertiser receives the same service.
The publisher delivers it more efficiently.
Rather than replacing creative teams, AI handles the repetitive production work that consumes time and resources.
AI doesn’t replace creative teams. it eliminates the repetitive tasks that slow them down.
## **Creating a Two-Tier Creative Model**
This approach creates a natural distinction between standard creative production and premium creative services.
### **Standard Creative Services**
Basic campaign production becomes part of the advertising package.
This might include:
- Display advertising
- Social media assets
- Video adaptations
- Print advertisements
- Format variations
- Localized versions
The advertiser receives professional creative support as part of their media investment.
### **Premium Creative Services**
More complex creative work remains a specialist service.
This might include:
- Bespoke campaign concepts
- Brand development
- Custom design projects
- Strategic creative consulting
- High-end video production
- Complex multi-channel campaigns
These services can be positioned and priced separately, creating an additional [revenue stream while preserving the value of human creative](https://www.mediaferry.com/blog/rebuilding-revenues-how-ai-is-helping-news-publishers-grow/) expertise.
**Standard Creative Services****Premium Creative Services**Display advertising
Social media assets
Video adaptations
Print advertisements
Format variations
Localized versionsBespoke campaign concepts
Brand development
Custom design projects
Strategic creative consulting
High-end video production
Complex multi-channel campaigns## **Why This Matters**
Many publishers are under pressure from two directions.
Advertisers expect faster turnaround times and more creative support.
At the same time, production teams are being asked to do more with the same resources.
Adding more designers is not always commercially viable.
Removing creative services risks damaging advertiser relationships.
AI offers a third option.
Publishers can maintain or improve service levels while reducing production bottlenecks and operational costs.
## **The Advertiser Experience Improves Too**
The biggest benefit may not be internal efficiency.
It may be the experience advertisers receive.
Imagine an [advertiser requesting a campaign concept and receiving visual creative](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) during the same conversation.
Imagine revisions being made immediately rather than waiting days for studio availability.
Imagine campaigns being approved and launched faster than competitors can even provide a first draft.
The publisher becomes easier to work with.
More responsive.
More valuable.
And ultimately, more likely to win repeat business.
## **Where Mediaferry Fits**
Mediaferry is not designed to replace creative teams.
It is designed to help publishers scale creative services without scaling production costs at the same rate.
- AI handles repetitive production work.
- Creative teams focus on higher-value projects.
- Sales teams become more responsive.
- Advertisers receive a better experience.
The result is a model where publishers can:
- Deliver campaigns faster
- Reduce production costs
- Improve advertiser satisfaction
- Increase sales responsiveness
- Create new premium service opportunities
The future of publisher creative services is not charging advertisers extra because AI was involved.
The future is using AI to deliver the creative services advertisers already expect, faster, more efficiently, and at greater scale, while preserving human expertise for the work that truly differentiates your business.
**Categories:** News Publishers
**Tags:** AI ad production, creative automation, creative automation tools
---
### [Automating print ad production: A guide for publishers](https://www.mediaferry.com/blog/automating-print-ad-production-a-guide-for-publishers/)
**Published:** March 10, 2026
**Author:** Kritika Lalwani
**Excerpt:** As explored in “Print Advertising Is Not Dead,” demand remains strong. The real constraint for most publishers isn’t the market, it’s operational speed.
**Content:**
As we explored in ‘[Print advertising is not dead](https://www.mediaferry.com/print-advertising-is-not-dead-why-the-industrys-oldest-medium-is-your-newest-growth-engine/)‘ , demand remains strong. The constraint for most publishers is not the market; it is operational speed. Operational modernization is the only way to convert that demand into revenue and protect margins from rising production costs without being slowed down by legacy constraints.
## **The operational bottleneck**
While larger media groups lean on a massive scale, local publishers face a dilemma. Print remains a vital pillar of brand authority, but the cost of complexity is rising. [Newsprint ](https://americancommunitymedia.org/economy/will-community-newspapers-survive-amid-soaring-costs-of-newsprint/)costs have jumped and now sit between $580 and $670 per metric ton. Profitability hinges on efficiency.
The true threat isn’t a lack of demand; it is the **operational bottleneck** created by:
- **Manual touches:** Legacy workflows need too many hands-on steps to move an ad from sale to press.
- **Production friction:** Teams spend more time fixing low-res files or color profiles than they do building client relationships.
- **Complexity costs:** High production overhead often prices out the very local advertisers who want to be in print.
To win again, local news doesn’t need only more ads; it needs a cost-effective way to manage them.
**Sample savings**
A manual workflow costs an average of $78 per ad in labor; an automated one drops that cost to circa $11.25.
Monthly Ad VolumeMonthly Manual Cost ($78)Monthly Automated Cost ($11.25)Monthly Savings50 Ads$3,900$562$3,338100 Ads$7,800$1,125$6,675250 Ads$19,500$2,812$16,688500 Ads$39,000$5,625$33,375With 250 ads per month, automation protects over $200,000 in margin per year.
\*These calculations are based on a burdened industry labor rate of $45/hr. Manual costs assume 1.75 hours of total human touch (sales, booking, design, and multi-round revisions). Automated costs assume 15 minutes of total oversight, using AI to handle creative generation and technical delivery.
## **From friction to flow**
To capitalize on the US newspaper market, projected to reach $20.3 billion by 2033, publishers must reduce workflow friction. Automating print ad production transforms the operation from a series of manual tasks into a “force multiplier” for your team:
### **Lowering the cost per ad**
By removing the back-and-forth of emails and manual sizing, you lower overheads. This enables you to offer more competitive packages to local advertisers, bringing them back into the fold and boosting revenue.
### **Improving print ad turnaround time without adding headcount**
Modern, cloud-based systems centralize production. A lean team can handle the volume of a much larger department by using real-time status tracking and standardized templates that prevent technical errors.
### **Speed as a unique advantage**
Efficiency enables local media to match the operational speed of digital giants while maintaining their unique advantage: community trust and personal relationships.
Moving away from fragmented systems saves time and protects margins so local news can afford to evolve.
## **Is your operation ready for modernization?**
Is your publisher ad workflow automation capping growth? Use this checklist to find out:
- **The 48-hour wall:** Ads take 24 to 48 hours (or more) from order to proof.
- **No ad mock-ups:** Sales cannot show a mock-up during a pitch, which slows the sales cycle and delays revenue.
- **The email abyss:** Approvals happen over email; files get lost; versions conflict.
- **The creative drain:** Designers spend hours on repetitive resizing, formatting, and spec work rather than on high-value campaigns.
News [publisher creative](https://www.mediaferry.com/blog/publishers-already-give-away-creative-production-services-ai-changes-the-economics/) automation removes friction and protects margins. If you checked more than two boxes, your current publisher ad workflow automation is likely the bottleneck.
## **AI + integration: Moving to a repeatable system**
Publishers need to shift from ‘create every ad’ to ‘operate a repeatable system’. This means:
- Standardized inputs (brief/data capture)
- Template-driven AI production
- Automated checks/preflight
- Structured approvals
- Connected delivery and reporting loops
Leading print operations are saving production time by shifting from ‘creating every ad’ to using a repeatable system. Publishers using automated template systems have reduced turnaround from 48 hours to same-day proofing.
The real-time savings come from integration. When booking systems, templates, approvals, and prepress workflows are connected, handoffs disappear. Fewer handoffs mean fewer errors, fewer revisions, and massive time savings per campaign.
## **Faster production creates sales momentum**
One byproduct of automating print ad production is speed during the pitch itself. When sales teams can generate a branded mockup in seconds, conversations shift from abstract pricing to tangible ideas. Sales teams become less dependent on studio queues; they can produce spec ads quickly, which increases close rates.
Instead of waiting days for creative, reps present ad samples and concepts instantly, accelerating approvals and improving sales performances. Speed in production becomes speed in revenue.
## **Automating print ad production**
Automation is a must. So what’s next? Start with rules before you scale with AI. Structured workflows ensure AI adds value rather than accelerating errors. Standardized briefs, mandatory fields, template logic, and approval routing create consistency. Once the process is predictable, AI can enhance it.
To move from a manual bottleneck to high-velocity output, focus on:
1. Rules-based automation (removing manual steps, enforcing consistency) before advanced AI/optimization.
2. Brief intake standardization (mandatory fields, brand guardrails).
3. Template library + variations (sizes, localizations, offers).
4. Automated proofing and approvals routing (with clear owners and service level agreements (SLAs)).
5. Automated delivery handoff to publishing/print workflow.
6. Closed-loop learning (what versions/placements perform; feedback into templates)
## **Your 90-day modernization roadmap**
You don’t have to change everything overnight. Follow this phased approach and improve your print ad turnaround time:
PhaseFocusActionsOutcomesDays 0–30Diagnose & establish baselinesMap your workflow. Pick one high-volume category (like real estate, obits, classifieds, or retail) to test. Establish baseline metrics: turnaround time, touches per ad, and revision count.Clarity on where the margin is leaking.Days 31–60Build repeatabilityCreate your template library. Define brand rules. Set approval paths. Train sales teams and ad ops on create → review → approve workflows.The first automated ad category is live.Days 61–90Scale & integrateExpand to more ad categories or titles. Connect your booking, CRM, and ad systems to stop double-entry errors. Measurable reduction in turnaround and cost per ad.## **Overcoming the “buts”**
When it comes to sales teams and processes, it is natural to experience pushback and resistance to change. You might hear:
***“Won’t all ads look the same?”***
No. Automation handles the structure; your designers provide the soul and brand guardrails.
***“Sales won’t adapt to new tech.*“**
They will when they realize they can close deals faster with instant mockups in their hands.
***“Designers will object.”***
Many designers find that automation removes repetitive production work. Automation and AI can enable in-house designers to focus on higher-value advertising creative and campaign strategy.
## **What does success look like?**
To know if your automation is working, measure these six metrics:
1. **Campaign turnaround time:** How much faster is the ad produced?
2. **Time to sell:** How much sooner can you close a deal?
3. **Close rates:** Is your sales team winning more deals because deals are faster?
4. **Time saved:** How much quicker can ads go live?
5. **Advertiser satisfaction:** Are your local businesses happier with the seamless process?
6. **Cost per ad:** Has your overhead per page decreased as manual touches are removed?
**Empower your sales team to close faster – Find out more about Mediaferry**.
See how revenue teams generate branded mockups in seconds and remove studio bottlenecks from the sales cycle. Book a [revenue-focused demo](https://www.mediaferry.com/contact/).
**Categories:** News Publishers
---
### [Why 'just use ChatGPT' is not a creative production strategy](https://www.mediaferry.com/blog/why-chatgpt-is-not-a-creative-production-strategy-for-publishers/)
**Published:** March 26, 2026
**Author:** rmanglik
**Excerpt:** Why publishers need structured, integrated ad systems like Mediaferry, not just ChatGPT-style tools to ship compliant campaigns at scale.
**Content:**
*This article is authored by [Simon Gannon](https://www.linkedin.com/in/simon-gannon/), Marketing Director, Mediaferry*
AI has changed how sales and marketing teams work. Reps use tools like ChatGPT, Claude, Gemini, and Copilot to draft emails. Studios use them for headline ideas. Marketing teams use them to shape campaign concepts.
So it is a fair question.
If these AI tools can generate copy and ideas in seconds, why not just use them to produce ad designs instead of investing in a specialist platform?
The answer is straightforward. General AI tools are thinking assistants. Creative production is an operating system. They solve different problems.
## Content Is Not the Same as a Production-Ready Ad
Large language models (like ChatGPT and others) are excellent at generating words. They can write headlines, suggest offers, draft campaign copy, and outline creative concepts in seconds.
What they do not reliably produce is a finished, compliant advertising asset.
- They do not automatically generate press-ready PDFs in exact print dimensions.
- They do not apply bleed, trim, and colour profile requirements.
- They do not output multiple digital banner sizes correctly formatted.
- They do not lock designs to approved templates.
- They do not enforce brand consistency across hundreds of advertisers.
There is a significant gap between a good idea in a prompt window and a file that can go straight to press or into an ad server.
That gap is where production systems matter.
## AI Without Structure Often Creates More Work
In many organisations, early AI adoption looks like this:
- A sales rep generates copy using a general AI tool.
- They paste it into a document or email.
- Studio teams then rework it into a usable format.
The result is not always transformation. It can mean extra formatting, extra checking, and extra back-and-forth.
Without structure and integration, AI sits alongside the workflow rather than inside it.
A production system starts with constraints. Fixed layouts, defined grids, approved fonts, locked styles. AI works within that framework rather than outside it.
Structure is what makes scale possible.
### Scaling Is the Real Test
Using a general AI tool to help create one ad is easy. The real test is scale.
Can it reliably support:
- Hundreds of active advertisers
- Multiple print formats
- Multiple digital sizes
- Weekly or daily deadlines
- Revision tracking and approvals
- Version control across titles
Who ensures the logo is high resolution every time?
Who resizes the creative across formats correctly?
Who checks that the correct template was used?
Who tracks which version was approved?
General AI tools do not manage workflow. They do not integrate into publishing systems. They do not understand your specific production constraints.
***They generate content. They do not support operations.***
### The Difference Between a Tool and an Engine
General AI tools are designed to be flexible. That flexibility is powerful for ideation and drafting.
A creative production platform is designed for repeatability. It is connected to your templates, aligned to your formats, integrated into your workflow, and built to produce compliant assets at scale.
It turns a brief into a ready-to-run campaign within defined guardrails. It allows sales teams to generate previews without increasing studio pressure. It scales output without increasing headcount.
***The difference is not intelligence. It is integration.***
### The Question Publishers Should Ask
The question is not whether general AI tools can write an ad. They clearly can.
The real question is whether they can reliably produce large volumes of compliant, correctly sized, brand-aligned ads each month, fully integrated into your workflow, without creating additional operational strain.
For most publishers, that requires more than a prompt.
AI becomes transformational when it is embedded into the operating model, not when it sits beside it.
If you want to see how structured AI production works in practice, book a [Mediaferry demo](https://www.mediaferry.com/contact/) and see how campaigns move from brief to press-ready asset in minutes, within your templates and your workflow.
**Categories:** News Publishers
---
### [Let the work just flow with creative workflow management](https://www.mediaferry.com/blog/let-the-work-just-flow/)
**Published:** January 19, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** The approval process is one of the most important part of creative workflow, that if not streamlined, can negatively impact the overall campaign delivery.
**Content:**
The approval process is one of the most important part of creative workflow management, that if not streamlined, can negatively impact the overall campaign delivery. It further results in unnecessary delays, wastage of time and resources—ultimately cause frustration among team members.
> *For creative teams, nothing is more frustrating than having a timely produced campaign getting delayed only due to countless rounds of reviews & approvals from their clients.*
If your creative production cycle is losing speed because of an ineffective approval process, then don’t lose calm as you are not the only one. According to a 2015 ANA report, clients and agencies are not in agreement that the client approval process works efficiently and effectively. Only 36% of agencies are in agreement (and only 2% strongly agree) compared to 54% of clients. In our March 2022 survey ‘Challenges for IHAs in a post-pandemic world’ 24% of UK IHAs say the biggest challenge for their team right is managing workflow.
Though we can’t deny the fact that we have surely come past the days of crazy episodes of Mad Men with mock-ups being moved around agency-wide with sticky notes for approvals. But, the campaign approval process still consumes a lot of time and effort.
As the whole creative industry is running with an undying demand for SHIFT TO SPEED, a scalable approval process has turned out to be one of the most important elements to have for matching up the pace of ever-evolving creative landscape.
## Technology is the key to speed-to-market!
Approval process can get extremely chaotic, if not simplified. That is the reason why an automated, online, collaborative approval system is the most suitable way out. The streamlined process (including all the stakeholders) lessens the probabilities of any delays and errors.
By making the most of technology and automation, creative teams and their clients can easily request and make changes, track progress and set up alerts and actions. All of this enhances the efficiency of the approval process and ensures that deadlines are met and teams are happy.
[Mediaferry](https://www.mediaferry.com/) is one such cloud-based creative workflow management system that helps creative teams in streamlining creative approvals, saving time and money in tandem.
Bring your creative team and clients in one place and bid adieu to the web of email back-and-forth with Mediaferry! It is a multi-functional tool for all your creative approval and file sharing requirements. The system allows users to share proofs with different stakeholders, mark-up changes, post comments, give and receive feedback and offer final approval in real-time with just a few clicks.
Following are some tips to simplify a complicated and time-consuming creative approval workflow using technology and automation:
## Plan processes and assign stakeholders
Wrapping up a creative project is not a small achievement. With the requirement of inputs being collected and then moving it through various delivery channels for meeting the business goal, is undoubtedly a big endeavor.
To not leave your project in “In progress” or “In Review” dematerialized zones for long, first define the major stakeholders, their roles and hierarchy to be followed to complete the approval process. When you iron out these details, you get more time for execution, and better clarity for approvals.
Through Mediaferry, you can automate and manage multi-stage approval processes. Once a creative is rejected or approved, you can pre-determine what the following step would be and who will be responsible for its execution.
## Streamline communication between stakeholders with creative workflow management
Reminding a stakeholder by continuously pinging and emailing him for an approval is undoubtedly very frustrating for both.
Streamlining communication can enhance efficiency between the creative teams and their clients, especially if working as geographically remote teams. When everybody involved in a project are on the same page, it’s certainly going to be a success.
Through Mediaferry, you track all project related communication. You can also set up automated alerts for campaigns and the associated tasks. Automated alerts and unified communications keep all stakeholders informed about the progress of the project and the approaching deadlines.
## Save time and energy using integration and collaboration
Filtering a particular email through long email threads just to track approvals and changes makes you waste a lot of your time.
Don’t you think rather than creating a potpourri of emails for approvals, if all the assets are being saved, shared and communicated safely in one place in the cloud, it is surely an easy way out?
With Mediaferry in place, the documents, files, creatives or videos can be centralized in one location, enhancing your communication, and ensuring that nothing gets misplaced in the process. It also integrates with content repositories like Google Drive and other DAM systems so all your campaign assets are linked and are readily available when needed.
## Don’t let creative approvals become a nightmare for your team, switch to a smarter creative workflow management system
To not let money and energy go wasted, have an automated creative approval process in place! Explore how Mediaferry can get you rid of all the review frustration by facilitating communication throughout the approval process and reach the target deadline right on time with the right quality. Satisfaction guaranteed!
If you’re already using a creative workflow management system to effectively manage your creative approvals, then let us know via comments. To explore Mediaferry, [get in touch](https://mediaferry.com/contact/ "Contact Us") today.
**Categories:** FEATURES
---
### [New launch alert: eVouchering solution for news publishers and advertisers](https://www.mediaferry.com/blog/the-new-evouchering-solution-for-publishers-and-advertisers/)
**Published:** February 23, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** Mediaferry has launched a new product for advertisers to see where and when their advertisements are published.
**Content:**
### **Mediaferry® has launched a new product for advertisers to see where and when their advertisements are published.**
Back in the days of the Mad Men-esque advertising world, advertising sales executives would need to trawl through countless publications to locate a client’s ad. Once located, a copy or advertisement cut would be mailed out to the client. The client could then see the position of their advertisement and have proof that it was in fact published.
How times have changed, or have they? Publishing companies still have issues with locating client advertisements. With multiple titles, media, advertising customers, and rising costs of both print and postage, this method is no longer feasible.
EKCS worked with National World to help develop the benefits of the new eVouchering solution before it was rolled out to other media companies. The publisher needed a cost-effective [advertising](https://www.ekcs.co/your-mini-guide-dco/?__hstc=10692256.24ad3a036fce99fdabe0212ea9a03ae8.1721910637952.1721910637952.1722959330489.2&__hssc=10692256.1.1722959330489&__hsfp=1218336316) tracking system that would enable their advertising clients to access their published ads. As Chris Sanderson from National World explains, “Not only is [Mediaferry](https://www.mediaferry.com/) eVouchering reliable and easy to use, the solution is extremely cost-effective.”
The offering by Mediaferry eVouchering now provides advertising tracking through a cloud-based workflow system. It is easy to connect with in-house systems and, once set up, it enables easy access to proof of print advertising.
All the advertisers’ information is brought together and highlights where the adverts appear in the publications. And publishers can expect to see a cost saving of around 60% compared to other solutions on the market.
With Mediaferry eVouchering, a simple feed is set up from the booking system with information that includes client name, advert size, and x and y coordinates of its position in the publication. It’s accessible to publishers, advertisers, and agencies with a 13-month archive.
## **Benefiting all stakeholders**
- Publishers see all the data alongside every publication, including the advertiser name, publications, insertion position, and dates.
- Advertisers can see the exact position of where their ads appeared by logging into their publisher’s account. They can share a link to the advertisement with their coworkers.
- Agencies can have log-in access to use eVouchering. This enables them to see all their client bookings, insertion positions, and publications in one place.
To read the full press release, visit [InPublishing](https://www.inpublishing.co.uk/articles/ekcs-launches-new-evouchering-solution-20830).
**Categories:** FEATURES
---
### [Rebuilding revenues: How AI in creative operations is helping news publishers grow](https://www.mediaferry.com/blog/rebuilding-revenues-how-ai-is-helping-news-publishers-grow/)
**Published:** September 11, 2025
**Author:** Simon Gannon
**Excerpt:** McClatchy, Postmedia, and National World use Mediaferry AI to cut production by 90%, scale multichannel campaigns, and prove ROI.
**Content:**
For revenue leaders in the news publishing industry, the pressures have never been greater. Print revenues continue to shrink, digital channels are increasingly fragmented, and advertisers are demanding faster ROI with fewer excuses. Campaigns that once took days to turn around now need to be live in less than 48 hours, and any delay risks losing the advertiser to platforms that can move faster.
Margins are already tight, and legacy creative operations are not keeping up. Manual workflows, disconnected tools, and studio bottlenecks all slow the process down. The result is missed sales opportunities, frustrated advertisers, and revenues left on the table.
But there is a way forward, and it is powered by artificial intelligence.
**An exclusive webinar for CROs and operations leaders**
On September 30, 2025, Mediaferry will host an exclusive webinar: **[Rebuilding revenues: AI-powered solutions helping news publishers grow](https://us06web.zoom.us/webinar/register/8817575847548/WN_V2Cuuf1KSDS6BumdtgBQ1g).**
This session will show how publishers like McClatchy, Postmedia, and National World are already using AI to transform their creative operations. With Mediaferry’s AI platform, these publishers are cutting production times by up to 90 percent, scaling campaigns across print, digital, and video, and delivering the ROI proof that keeps advertisers renewing.
Whether you are managing dozens of titles or just a handful, the message is clear: speed and efficiency are now critical to revenue growth.
**Why advertisers expect more**
According to the IAB, 72 percent of buyers now expect campaigns to go live in less than 48 hours. Local Media Consortium research shows that campaign speed and proof of ROI are the top drivers of advertiser renewals. Without the ability to meet these expectations, publishers risk losing share of spend to platforms that can deliver more quickly.
The challenge is not demand. Audiences still trust their local news brands, and advertisers still want access to those communities. The challenge is operational. Legacy systems were not built to handle today’s volume, pace, and multi-format campaigns.
**How Mediaferry makes a difference**
Mediaferry is the AI-powered platform built specifically for publishers. Unlike other tools that only handle digital, Mediaferry supports print, digital, and video in one unified system. It connects seamlessly with CRMs, billing systems, booking tools, and ad servers, giving sales and operations teams one place to manage the entire workflow.
The results are measurable:
- **24 hours in the studio cut to 10 minutes with AI**
- **97 percent of ads produced without studio time**
- Over **150,000 campaigns supported annually** across leading publishers
By removing friction, Mediaferry helps CROs accelerate revenue, protect margins, and improve advertiser satisfaction.
**What you will learn in the webinar**
During this webinar, you will discover:
- How to cut ad production times by up to 90 percent using AI
- How to scale creative output across all formats without adding staff
- How to prove ROI to advertisers and secure renewals
- A live demonstration of Mediaferry in action
This is a practical, publisher-focused session with real examples you can apply in your own organization.
[**Secure your place**](https://us06web.zoom.us/webinar/register/8817575847548/WN_V2Cuuf1KSDS6BumdtgBQ1g)
The future of publisher revenue growth depends on faster, smarter, AI-driven creative operations. Do not get left behind.
**Categories:** Events, News Publishers
---
### [How local newsrooms can safely adopt AI: A practical playbook for small publishers](https://www.mediaferry.com/blog/implementing-ad-for-ad-production-practical-guide/)
**Published:** May 26, 2026
**Author:** rmanglik
**Excerpt:** Ad production slowing down your revenue? Learn how newsrooms implement AI safely with human oversight, brand consistency, and measurable ROI.
**Content:**
AI is no longer a fancy plaything for the big publishers. Even small and regional publishers are using AI to some extent in their workflow. According to a [2025 WAN-IFRA survey](https://wan-ifra.org/2025/05/survey-finds-gaps-between-expectations-of-publishers-and-current-results-of-using-ai/), a combined 79% of publishers are either beginning or expanding their use of AI, with 49% just starting and 30% increasing their adoption.
With the increasing use of AI in publishers’ workflow for ad production, the question remains – is it safe and will it risk brand reputation or control?
In this blog, we’re going to explore practical steps on how to use AI safely in your AdOps workflow.
Source WAN IFRA
## **Safety lies in starting small yet smart**
Many brands have faced reputational risks from AI-generated assets: think [Disney and Universal suing Midjourney over unauthorized character ads](https://www.wired.com/story/disney-universal-sue-midjourney/). The issue isn’t AI itself, but deploying AI without guardrails.
Instead of an all-in AI overhaul, small publishers should pilot one high-leverage workflow with clear metrics for performance and compliance. Here’s a simple criteria.
**Select workflows that meet these criteria:**
- **High manual effort:** Ad assets in multiple sizes/languages take studios ~48 hours (including queues).
- **Direct revenue impact:** Live ad proofs during sales calls close deals faster no studio delays.
- Low editorial risk: Focus on ads/proof-of-performance; avoid core journalism.
**Safest starting points:**
From working with news publishers of all sizes, we’ve observed they prioritize AI in these domains, low-risk, high-revenue-impact areas that save significant manual effort:
- Spec/live ad proofs for sales: Generate compliant assets in minutes during pitches.
- Basic proof-of-performance reporting: Automate tear sheets and ROI visibility.
## **Design an AI pilot for single workflow**
Most AI rollout programs don’t fail because they were wrong, but because they are too ‘ambitious’. That’s why at Mediaferry, we suggest starting small with hyper-precision. The right and ‘safest’ way to do this is to design a tightly-scoped AI pilot program for your ad production workflow that delivers measurable and logical results within weeks, not quarters.
- **Ringfence your pilot to 2-3 markets, 4-5 salespeople and a single ad format** – Print spec ads plus digital leaderboards is a strong starting combination because it covers both legacy and digital formats without overwhelming the team. Give the pilot four to six weeks. That’s enough time to generate meaningful data while keeping the commitment low enough that leadership doesn’t need a board-level sign-off to say yes.
- **Introduce human guardrails –** AI automation never means human oversight. Human in the loop is what separates a risky adventure to a careful experiment. First, maintain a human-in-the-loop at every stage. No AI-generated asset should go live without human approval. This means building a clear approval path – the sales person checks the final output, AdOps reviews the compliance and branding, and the studio sign-offs on creative quality.
- **Spend time building your brand guideline on AI platform** – Spend more time sharpening your axe than cutting the log. A well-defined brand guideline creates guardrails that keep every asset on track, no matter who generates it. That means ad sizes, fonts, colour palettes, bleed specifications, CMYK profiles, and ad server specs are all predetermined and enforced by the platform.
- **Establish clear data boundaries for your AI platform** – Clearly define what data enters the AI ad production platform and what shouldn’t ever be fed to the AI systems. Commercially sensitive data and IP carry both legal and reputational weight. None of these should be fed to the AI platform. To ensure this, news publishers must ask their AI vendors these three questions before the pilot goes live: Does the platform use submitted data to train or improve its models? Where is data stored, and does it leave your jurisdiction? What is the data retention policy and deletion mechanism? To ensure data security, assign a data steward for the pilot program who is accountable for ensuring that the boundaries are respected every time, flagging any vendor’s changes in terms of service.
### **Your 6-week AI pilot framework**
Scope: 2-3 markets, 4-5 salespeople, 1 format
Week 1-2 (Setup)Week 3-4 (Run Pilot) Week 5-6 (Measure)Define scopeMonitor KPIsReview dataBuild guidesGather feedbackDecide next stepsTrain teamDocument issuesScale or iterateCollect metrics### **Define metrics right from the start**
Track your AI pilot for measurable KPIs and define what number defines its success for your business. Metrics to define up front can be as follows:
- **Ad turnaround time** – Based on our data, publishers using AI-assisted ad production have reduced turnaround time by up to 90% compared to traditional studio workflows. Establish your current baseline before the pilot begins, then track weekly. This single number will do more to build internal confidence in AI adoption than any vendor case study.
- **Percentage of ads produced without studio involvement** – Set a target for what proportion of your total ad volume you intend to route through AI production during the pilot period. This is not about replacing your studio; it is about understanding which formats and use cases are genuinely suited to automation, and at what scale. A 30–40% target is a reasonable starting point for most regional publishers, with room to adjust as the data comes in.
- **Demo-to-close rate and renewal uplift** – When a salesperson can present a live, brand-compliant ad proof during the pitch itself, the conversation shifts from “we’ll get back to you” to “when can we start.” Track close rates and renewal rates separately for accounts managed within the pilot cohort versus those outside it. This comparison gives you clean, credible evidence of commercial impact, the kind that earns leadership buy-in for a full rollout.
## **Put structure around AI**
Ungoverned AI produces ungoverned output. The single most effective thing a publisher can do before scaling AI ad production is to establish structure — not after problems emerge, but as the foundation the entire workflow is built on.
Begin by building brand memory for each advertiser. Ingest their website, existing creative assets, and brand guidelines directly into the platform. Where a formal brand guide does not exist (common among smaller advertisers), publishers can construct one using a structured brand memory framework built into the platform, then refine it through human review before it is ever applied to live production. This step alone eliminates a significant proportion of revision cycles.
Next, lock your templates. Print, digital, and video formats should have pre-configured specifications covering dimensions, bleed, colour profiles, font stacks, and file output requirements. These should not be adjustable ad hoc. When templates are locked, compliance becomes the default, not the exception.
Finally, embed your approval pathway into the platform itself. A process that lives in a shared document or an email thread will not survive a high-volume period. When the review and sign-off steps are built into the workflow, salesperson checks creative accuracy, AdOps validates compliance, studio confirms quality, the process holds regardless of how much pressure the team is under.
## **What about copyright?**
Copyright is one of the most frequently raised concerns we hear from publishers exploring AI-assisted ad production, and rightly so. A growing number of AI-generated assets have placed brands in legally ambiguous territory ([source](https://www.copyright.gov/ai/)), with liability that can travel up the chain to the publisher who facilitated the campaign.
To ensure your advertisers are protected, start with a direct question to your AI vendor: where do the image assets come from? The only defensible answer is that the platform draws exclusively from advertiser-owned sources — their website, uploaded brand assets, and approved social media content. If third-party image libraries are involved, verify that every asset carries a commercial licence that explicitly covers AI-assisted use. Generic stock licences often do not.
Beyond vendor assurances, build your own layer of accountability. Designate a brand guardian, someone within your AdOps function whose role includes verifying that every asset used in a campaign can be traced back to a source the advertiser owns or has licensed. This is not a bureaucratic checkpoint, it is a professional standard that protects your publication, your advertiser, and the integrity of the campaign.
### **Start small. Stay in control. Scale with confidence.**
The publishers who will lead the next decade are not the ones who adopted AI fastest, but the ones who did it more safely and intentionally. Every step outlined in this guide is designed to give you meaningful momentum without exposing your brand, your advertisers, or your readers to unnecessary risk.
The pilot does not have to be perfect. It has to be purposeful, carefully managed and measurable.
If you are a small or regional publisher wondering whether AI-powered ad production is even within reach, the answer is yes, and the starting point is closer than you think. Read [how small publishers are already thinking big with AI ](https://www.mediaferry.com/reports-and-white-paper/smart-publishers-are-already-using-ai-for-ad-production-heres-what-they-discovered/ "Smart Publishers Are Already Using AI Ad Production. Here’s What They Discovered")to automate ad production and streamline their workflows.
Ready to design your pilot? [Talk to the Mediaferry team.](https://www.mediaferry.com/contact/ "Contact Us")
**Categories:** News Publishers
---
### [Time is money: How creative agency management software boosts productivity and profitability](https://www.mediaferry.com/blog/how-creative-agency-management-software-boosts-productivity-and-profitability/)
**Published:** May 12, 2025
**Author:** sangeeta
**Excerpt:** Creative operations platform eliminates inefficiencies like poor workflows and silos, saving billable hours and boosting profitability.
**Content:**
Benjamin Franklin once said, “Time is money”, and it has never stopped holding true ever since. This quote is a guiding principle for creative agencies, as wasted billable hours impact their bottom line. So, to stop time from slipping through the cracks, the smartest investment you can make is with a powerful creative agency management software.
In line with the principle that time equates to revenue, a creative agency management software directly addresses the issue of lost hours by optimizing the entire content lifecycle, from initial requests to final iterations.
If you have decided to invest in a creative automation and workflow automation platform, the next logical step is to identify which one is worth investing in.
This guide will help you navigate the decision of selecting the right one.
Beyond lost hours, creative agency management software gives you a centralized solution to many problems.
## A creative agency management software solves your biggest problems
A creative agency management software saves you time and money. But that’s not all. Its one subscription solves multiple challenges a creative agency faces in its operations, ranging from inefficient project workflows and communication silos.
What bottlenecks can an agency management platform eliminate?
- Inefficient project management
- Poor task delegation
- Difficulty tracking time and expenses
- Communication breakdowns
- Lack of centralized asset management
- Bottlenecks in approval processes
By tackling these core challenges, an agency management platform saves time and boosts your bottom line. More than just an upgrade to your tech stack, it’s a strategic investment in your agency’s future.
## Less stress, more success: A time-saving solution for creative agencies
Creative agency management software solves different problems with a single subscription. How? Let’s dive deeper.
### Key features and benefits:
- **Project management:** Clients gain clarity by allocating tasks while the agency benefits from robust tools to manage billable hours, track progress, and identify potential roadblocks before they escalate. Good project management empowers organizations, ensures on-time delivery, and reduces project overruns.
- **Time & expense tracking:** Without a structured system, billable hours can slip through the cracks, impacting revenue. A creative agency management platform offers control, enabling teams to log their time against projects and tasks. Furthermore, integration with billing platforms ensures accurate invoicing and provides a clear overview of project profitability.
- **Collaboration & feedback:** Nothing great has ever come out of working in silos. By providing a shared workspace, a creative agency management platform enables transparent collaboration across all stakeholders. he agencies can track the feedback loops to track iterations, client inputs, and identify friction points before escalation.
- **Workload management:** We all have those go-to top performers, but even they have their limits. A smart management platform steps in here, giving you a clear view of everyone’s workload so you can optimize task allocation and, crucially, prevent your top talent from hitting burnout.
## Decision time: How to choose the creative agency management software that fits the bill
Choosing the right platform is as important as delivering the projects on time. Putting your money on an incompatible platform can cost you time, money, and peace of mind. To save you the costly misstep, here are some comparison points to identify your best fit.
### Ease of use
If your creative agency management platform requires you to go through hours of training sessions, that’s probably not the right fit. Not everyone in the team will be technologically savvy enough to handle complex software. When booking a demo, look for ease of use as a crucial factor before making the final call.
### Integrations
At the moment, API integrations might not seem like a priority. But as you grow, things get more complex, and your platform needs to handle increasing demands without too many additional charges and extra effort. Ask your vendor questions if the platform can integrate seamlessly with third-party platforms.
### Scalability
Technology evolves at lightning speed, and so do your agency’s needs. Your management platform should be agile enough to adapt to changing demands and incorporate new features without causing disruption.
### Pricing
Trust hinges on transparency, especially when it comes to pricing. Demand clear, upfront communication and a thorough breakdown of all pricing plans. Don’t hesitate to ask your platform provider about unclear contract terms to avoid unwelcome surprises down the line.
### Customer support
Subscribing to a platform is only the beginning. When challenges arise, reliable support is crucial. Ask about the provider’s support policy, their customer support hours, and time to resolution (TTR) .
The goal is to find a platform that empowers your team to focus on what they do best. Mediaferry is one platform that supports publishers and brands managing their creative campaigns, with tools to bring order and efficiency.
Streamlining operations starts with the right first step. Let’s understand your agency’s needs and show you how Mediaferry can help. Schedule your [free demo](https://www.mediaferry.com/contact/) today.
**Categories:** Brands & Agencies, Uncategorized
---
### [Hidden price tag: What a lack of creative agency management really costs you](https://www.mediaferry.com/blog/the-hidden-price-tag-what-a-lack-of-creative-agency-management-really-costs-you/)
**Published:** May 26, 2025
**Author:** sangeeta
**Excerpt:** Inefficient creative workflows waste 26% of employee time on manual tasks, costing you billable hours, data gaps, and competitive edge.
**Content:**
Creative agencies lose their valuable billable time to inefficiency workflows, manual administration of tasks, poor project management, and silos. According to a [survey](https://the-cfo.io/2019/06/19/how-inefficient-processes-waste-nearly-a-third-of-employees-time/), 26% of an employee’s working hours are wasted on manual tasks and despite this, only 50% of creative teams have a workflow management software to manage their operations.
As someone who knows how creative agencies work, you understand how important it is to optimize resources and time to maximize output and profitability. You get that inefficiencies aren’t just minor setbacks; they can directly affect your agency’s bottom line and hinder growth.
Creative agency management software eliminates these inefficiencies and bottlenecks. They do come with an upfront cost, but the true cost lies in ‘not’ implementing one. The traditional rigid agency structure no longer matches the pace of the fast-moving marketing ecosystem. And we’re not just talking about project delays; the lack of proper creative agency management involves tangible financial losses and missed expansion opportunities.
Let’s delve into the real price of not leveraging proper agency management platforms to optimize your workflows.
## **How inefficient creative workflows limit your agency’s potential**
Picture your creative agency as a machine. Inefficient workflows and reliance on manual processes act like friction. But it doesn’t stop at just slowing down – it stagnates your agency’s potential to scale and ultimately outpace your competitors.
So let’s pull back the curtain and reveal the hidden price tag behind the lack of creative agency management.
### **The cost of ignoring agility in creative ops**
When you’re stuck with traditional, rigid structures when the marketing landscape is evolving fast, you’re paying a steep price. Agile processes enable agencies to adapt faster and innovate quickly, while traditional methods slow them down. This leads to inefficiently used resources, delayed project delivery, and stretched budgets.
### **Fragmented teams and missed opportunities**
Lack of proper creative agency management leads to silos. Traditional processes create rigid boundaries between strategists, creatives, analysts, and decision-makers. This lack of collaboration means feedback is lost in translation, valuable insights are trapped, and communication breaks down. The result? Slower turnaround, wasted potential, and diminished client satisfaction.
### **Manual processes cost you big**
Relying on manual processes instead of proper creative agency management software puts immense pressure on teams. For every creative request, they have to send a manual email. But imagine a multi-million dollar company misses a critical campaign deadline due to a missed email?
While essential to the optimal functioning of an agency, humans are prone to errors. These minor oversights turn into costly mistakes. An agency management system replaces repetitive tasks with a well-designed system that is more streamlined and error-proof.
### **Making decisions without data**
In the absence of a creative agency management system, how will an agency gatherdata on the volume of creative assets generated, the number of escalations, client sentiment, and asset performance?
Imagine how many decisions your agency has to make in a year without sufficient data. It not only leads to making less than optimal choices but also costs you real money. Consider a scenario where the management team needs to collect data on the number of assets, feedback, escalation, and performance for a particular client. Collating these numbers manually could cost weeks of your teams s valuable time.
Lack of proper technology in place leaves you making wild guesses instead of informed decisions, and cost you money.
### **Spending billable hours on repetitive tasks**
One of the costliest repercussions of not keeping pace with technology is the inefficiency that the outdated processes bring. Manual processes are prone to error, but more than that, they eat up your billable hours. A SaaS-based platform can automate many of these tasks, diverting your attention to more productive and strategic activities.
The result of not having the right technology in place is the wasted potential of your workforce.
### **Falling behind the competition**
When your creative agency clings to the status quo, you’re only safe until your competitors do the same. But the reality is different, from what we know. In today’s hypercompetitive business environment, every business is finding ways to boost efficiency (and profitability) by using technology. For some, technology is a time-saver; for others, a money-saver. For the savviest, it’s doing both.
With the right creative agency management tools in place, businesses like yours are making better decisions and operating more efficiently, all while adapting to the changing market conditions.
Standing still means slowing down and losing money while you’re at it.
## The takeaway
The choice today isn’t about whether to implement agency management software. It’s about which one to choose among the thousands of options available. The forward-thinking creative agencies are focused on the second.
The goal of this piece isn’t to create panic or FOMO among agencies. It’s to ensure you’re empowered to stay ahead. Making an informed choice will help you eliminate this hidden price tag of untapped potential.
If the sheer number of options in the SaaS market is delaying your decision, get the clarity you need to make the right choice. In our blog last week, we explained at length how to find [the right fit for your agency . ](https://www.mediaferry.com/how-creative-agency-management-software-boosts-productivity-and-profitability/)
**Categories:** Brands & Agencies
---
### [Inside the Senior Leadership Conference 2025: What to expect and where to find Mediaferry](https://www.mediaferry.com/blog/inside-the-senior-leadership-conference-2025-what-to-expect-and-where-to-find-mediaferry/)
**Published:** October 30, 2025
**Author:** Simon Gannon
**Excerpt:** Join Mediaferry at Senior Leadership Conference 2025 to explore AI-driven revenue growth and innovation for local news publishers.
**Content:**
The Senior Leadership Conference (SLC’25) brings together the decision makers shaping the future of local news. From November 3-5 at The Broadmoor in Colorado Springs, the event will focus on revenue growth, innovation, AI, and the evolving role of leadership in local publishing. As proud sponsors, Mediaferry will be there to connect, learn, and share how SmartDesign AI is helping publishers build stronger, faster, and more profitable ad operations.
### The Sessions We’re Watching Closely
**Building a Modern Local News Company**
Tuesday morning starts with Chris Reen and the Denver Gazette team discussing how publishers can evolve business models and culture to stay competitive. A must-attend for anyone navigating change across sales, operations, and editorial.
**Lessons in Innovation: What Worked, What Didn’t**
Georges Media Group, Gannett, and The Post & Courier will share real-world stories of innovation. Expect candid insights on what drives results and what to avoid when modernizing workflows.
**Rights, Revenue, and AI**
This session tackles one of the most urgent questions facing local media: how to protect content rights and capture value in an AI-driven landscape. For publishers exploring responsible automation, it is essential.
**The AI Opportunity for Local News**
Fran Wills of the Local Media Consortium will outline how publishers can benefit from AI while avoiding common pitfalls. It is a timely discussion that aligns with what Mediaferry is already helping many news organizations achieve by turning AI from an abstract idea into tangible commercial gains.
**Navigating the Traffic Drop: Scalable Digital Solutions**
With referral traffic under pressure, this closing panel will explore new ways to build direct relationships with audiences and advertisers. Expect pragmatic ideas grounded in data and execution.
### Meet Kevin and Jennifer from Mediaferry
Throughout the conference, Mediaferry’s **[Kevin Shelcott](https://www.linkedin.com/in/kevin-shelcott-66928818/)** and [**Jennifer** **Kisser**](https://www.linkedin.com/in/jennifer-kisser-7902648/) will be available to discuss how **SmartDesign AI** helps publishers:
- Create print, digital, and video ads in minutes, not days
- Enable sales teams to respond faster and close more deals
- Streamline production workflows and reduce costs
- Prove ROI with transparent campaign reporting
### Why It Matters
Local news organizations are under pressure to do more with less. The sessions at SLC’25 highlight a shared mission to modernize operations, adopt AI responsibly, and build sustainable growth models. Mediaferry is already helping publishers move in that direction by removing production bottlenecks, accelerating campaign delivery, and enabling teams to focus on what drives revenue.
### See You in Colorado!
If you’re attending the Senior Leadership Conference, visit Mediaferry during the **sponsor breaks** or the **evening receptions**. Chat with Kevin and Jennifer, see SmartDesign AI in action, and explore how automation can help your sales and production teams work smarter.
*Photo credit:* [The Broadmoor](https://www.broadmoor.com/special-packages/spa-classic-summer-getaway)
**Categories:** Events, News Publishers
---
### [Beyond closing deals: The role of sales is transforming in news publishing industry](https://www.mediaferry.com/blog/how-the-role-of-sales-is-transforming-in-publishing/)
**Published:** November 7, 2025
**Author:** Simon Gannon
**Excerpt:** Sales teams collaborate across ops for fast ROI campaigns; 43% of media firms expand compensation to integrate roles.
**Content:**
For years, sales were treated as a siloed function. Sales were focused on hitting targets, closing deals, and moving on to the next client. But that model no longer reflects reality. Today, successful sales teams collaborate closely with operations, technology, and creative delivery to drive outcomes beyond just closing deals.
**Sales without silos**
In publishing, this shift is especially clear. Advertisers expect fast turnaround, measurable ROI, and campaigns that run smoothly across channels. That means that sales teams need to be part of the process from start to finish. And not just at the point of signing a contract. They are increasingly involved in the production, review, and delivery of advertising assets.
This shift is backed by industry data. According to findings from [Alexander Group](https://www.alexandergroup.com/insights/media-outlook-2024-sales-compensation-trends/), 43% of media companies have expanded sales compensation eligibility to include roles like campaign managers and sales engineers. This signals deeper integration between sales, marketing, and delivery teams.
**From closing deals to delivering outcomes**
This transformation requires sales professionals to adapt and expand their skill sets. Today’s successful salesperson must embrace technology, understand operational workflows, and collaborate closely with production teams. Their role goes beyond simply selling campaigns — they help ensure those campaigns are executed successfully. The challenge, however, is achieving this without overburdening sales teams or pulling them away from their primary focus: selling.
At Mediaferry, we see this evolution every day. By integrating ad production workflows with sales processes, publishers can eliminate silos and deliver a better experience for advertisers. Promises made are promises kept, and that builds stronger, longer-lasting relationships.
AI is reshaping sales operations. According to a [2024 Sales Compensation Trends for Media Companies](https://www.alexandergroup.com/insights/media-outlook-2024-sales-compensation-trends/) report, a third of media companies have adopted AI solutions to support sales compensation design and administration. AI tools can help align performance with outcomes, improve transparency, and streamline operations. This makes sales more accountable and agile.
**Sales should no longer be a standalone function**
The shift also empowers sales teams to contribute meaningfully to campaign outcomes, not just hit revenue targets. By understanding the mechanics of delivery, sales teams become strategic partners in execution, not just intermediaries.
**The new sales mindset for modern media**
The future of sales in publishing is collaborative and technology-driven. It is about working across functions, adapting quickly, and recognizing that success depends on more than signing contracts. For publishers embracing this change, the result is stronger sales teams and more sustainable revenue models.
**Ready to evolve your sales strategy?**
Discover how Mediaferry helps publishers integrate sales and production for faster delivery and better results. Explore our [solutions](https://www.mediaferry.com/solutions-media-and-publishers/ "solutions")[. ](https://www.mediaferry.com/solutions-media-and-publishers/)
**Categories:** News Publishers
---
### [Print advertising isn’t dead—It’s your next growth engine](https://www.mediaferry.com/blog/print-advertising-is-not-dead-why-the-industrys-oldest-medium-is-your-newest-growth-engine/)
**Published:** January 28, 2026
**Author:** rmanglik
**Excerpt:** In 2026, print ads are scalable again with modern operations relying on standardized inputs, reusable templates, and structured approvals.
**Content:**
For years, regional news publishers were told that print advertising is in terminal decline. But the data tells a different story. The global commercial printing market is projected to reach [$659 billion](https://www.snsinsider.com/reports/commercial-printing-market-3733) by 2032. This offers publishers opportunities to launch print advertising campaigns and generate more ad revenue.
While digital offers scale, print commands a level of engagement digital often lacks: strong trust and sustained advertiser confidence. Advertisers value the tactile, tangible nature of print, which allows messages to linger in readers’ minds and creates a sense of credibility that online banners seldom achieve.
Local publishers also highlight print’s ability to deliver deep, focused engagement and a tangible, trustworthy experience that digital alone cannot replicate.
The data backs this up. According to a MarketingSherpa study, [82%](https://www.sba.gov/blog/why-traditional-advertising-still-matters) of consumers trust print advertisements most when making a purchasing decision, outperforming digital alternatives.
This combination of trust and memorability makes print advertising particularly powerful for small and medium businesses looking to drive immediate local action. Print also complements digital, with cross-channel campaigns reinforcing both reach and credibility.
Furthermore, print delivers higher brand recall than digital alternatives. The challenge has never been a lack of demand; it has been the speed of execution.
Slow creative turnarounds have acted as a brake on growth, leaving sales teams waiting days for creative assets while digital campaigns launch in minutes.
By automating repetitive production tasks, sales teams can focus more on strategy and client relationships, increasing ad revenue and efficiency.
Integrating automation across the workflow, from intake to approvals, also reduces errors, shortens timelines, and enables repeatable personalization at scale.
## **Print advertising isn’t dead in 2026; your workflow is**
For too long, slow creative processes and siloed systems have silently limited revenue. Typical campaigns follow a legacy path: brief, back-and-forth emails, manual design, multiple approvals, prepress, and missed deadlines. Valuable deals are lost while digital campaigns move at lightning speed.
In 2026, print ads are becoming scalable again. Modern print operations rely on standardized inputs, reusable templates, automated checks, and structured approvals. Repetitive production tasks are handled automatically, freeing teams to focus on strategy and client relationships.
Leading publishers are also using integrated systems that connect data, web-to-print, and analytics to optimize workflow, improve predictability, and make personalization repeatable.
### **Automation unlocks print’s revenue potential**
By automating repetitive production tasks across the workflow—from intake to approvals—publishers reduce errors, shorten timelines, and enable repeatable personalization at scale. Leading publishers demonstrate what’s possible:
- Respond faster: Move from pitch to proof in seconds.
- Launch sooner: Consumers act on print ads immediately.
- Increase sales, close more deals: Remove friction that slows local sales momentum.
Publishers that integrate automation now are positioned to take full advantage of print’s unique combination of trust, engagement, and speed. Print is no longer a legacy challenge; it is a high-margin, revenue-driving channel built for today’s fast-paced ad sales cycles.
### **Leading news publishers show the way**
Combining print credibility with faster, personalized, and integrated production strengthens both advertiser relationships and audience engagement.
For example, [McClatchy](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/) streamlined its print and digital ad operations using Mediaferry, automating end-to-end creative production and workflow management. This allowed their teams to launch campaigns faster, reduce administrative time, and track performance in real time. The result was higher efficiency, improved audience engagement, and better ROI for advertisers.
Similarly, Gannett, operating USA Today and 200+ local papers, implemented AI-enhanced campaign workflows that scaled their print and digital ad production 2.4x, from 50-70 campaigns monthly to 120-150. This operational leap cut release times significantly while driving subscriber revenue growth through faster localized execution across print markets.
On the other hand UK’s largest regional publisher, [Newsquest](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/), adopted AI-driven creative production that slashed ad turnaround from 48 hours to 15 minutes. Sales teams now generate professional print ads during client calls without design expertise, accelerating approvals and launches while boosting team productivity and advertiser satisfaction.
*With 90% faster production at McClatchy, Gannett, and Newsquest, print moves from cost centre to high-margin growth engine.*
Publishers that integrate automation now are positioning themselves to take full advantage of print’s unique combination of trust, engagement, and speed, ensuring that print remains a central part of their revenue strategy for years to come.
**Categories:** News Publishers
---
### [Small publishers can think big: Using AI to automate ad production](https://www.mediaferry.com/blog/small-publishers-can-think-big-using-ai-to-automate-ad-production-streamline-workflows/)
**Published:** April 7, 2026
**Author:** rmanglik
**Excerpt:** Learn how small publishers automate ad production using AI to streamline AdOps, boost close rates, and scale revenue.
**Content:**
AI is often perceived as expensive and reserved for large publishers. In reality, small and regional publishers are successfully leveraging AI to automate ad production and streamline AdOps and SalesOps workflows.
For instance, The Haitian Times, a small local newsroom focused on the Haitian diaspora, deployed a custom GPT to automate headlines, SEO descriptions, captions, and social posts, reducing publishing time by 50%.
This demonstrates that AI empowers even smaller operations to remain competitive, scale efficiently, and future-proof revenue streams.
In this article, we debunk the myth that AI-driven ad production automation is costly and time-intensive, delivering precise, actionable insights for small publishers to integrate it into sales and AdOps workflows
## **Minimizing risk when investing in AI**
Going all in on a technology with a proof of performance isn’t a feasible move, especially for small publishers who need to prove the ROI of every penny spent. The biggest question is how to minimize the risk when you’re investing in a new technology. The answer is – start small.
Revenue leaders start with one high-impact workflow. Sales teams, for example, can close deals faster using AI-generated proofs. But before that, let’s figure out what’s holding the new deals from closing in a sales team.
**Key barriers stealing deals in news publishing sales teams**
- **Slow creative production turnarounds:** Manual studio requests take 48 hours, delaying proofs and allowing prospects to shop competitors—every delayed day risks lost revenue.
- **Legacy systems and siloed processes:** Disconnected sales, AdOps, and creative teams rely on emails/spreadsheets, causing miscommunication and stalled campaigns.
- **Fragmented revenue streams:** Managing print, digital, video across channels overwhelms teams, blocking quick multi-product upsells.
- **Inability to prove ROI swiftly:** Lack of unified reporting fails to demonstrate engagement/leads, eroding advertiser trust and shifting budgets elsewhere.
- **Operational inefficiencies:** High admin, errors, and talent shortages inflate costs and slow launches in competitive markets.
## **How AI changes ad production at news publishers sales team**
AI platforms like Mediaferry empower sales reps to generate fully compliant print, digital, and video ad assets live during client calls, cutting down turnaround time from 48 hours to 10 minutes.
Reps input a prospect’s website URL to auto-build ‘brand memory’, then produce multiple variations in under 10 minutes, enabling instant proofs and same-day bookings.
Publishers like [Newsquest](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/ "Newsquest Elevates Award-Winning Sales Teams with Mediaferry®") use Mediaferry to empower their sales teams with this approach.
Newsquest integrated Mediaferry, cutting production to 15 minutes and launching campaigns booked-and-live the same day, enhancing sales conversations with real-time visuals for faster approvals.
Similarly, [McClatchy](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/ "McClatchy enhances ad production and boosts ROI with Mediaferry®") reported extremely quick activations via template-driven AI, while Postmedia transformed ops for faster, higher-quality production and stronger advertiser ties.
Results include up to **35% faster launches**, **shorter cycles,** and **revenue velocity gains** without added staff, directly addressing legacy delays and silos. Sales teams gain self-serve control, boosting close rates and margins.
### **Next step: Start small with your AI implementation**
AI delivers proven value and ROI for small publishers. The key difference lies in strategic implementation and targeted workflows.
The next question, how to start small? Here’s a low-risk roadmap for higher-returns.
### **Step 1: Target live ad proofs.**
Activate the Mediaferry trial and input 5 prospect URLs; the AI auto-builds brand profiles (logos, colors, fonts) in 5-10 minutes and outputs 3 variants each, such as PDF print, JPEG digital, and MP4 video. Onboard one sales rep in 30 minutes using the tutorial. Track the metric of slashing 48-hour waits to 10 minutes, achieving a 90% reduction.
### **Step 2: Enable self-serve production.**
Leverage Mediaferry’s pay-as-you-go model, where you charge only on downloads after deals close, with no subscriptions required. Use dynamic templates for spec ads and integrate seamlessly with CRMs and booking systems. Complete setup with zero upfront cost in under an hour.
### **Step 3: Track monthly ROI.**
Compare AI-assisted deals against manual ones across four levers: time saved (hours freed per rep per week), cost reduced (studio and revision costs per ad), revenue unlocked (more campaigns per rep per month from faster turnarounds), and retention improved (advertiser satisfaction from faster go-lives driving renewals). Expand team-wide once you hit a close rate lift, all under $500/month to protect margins.
## **What success looks like for small publishers**
When this roadmap is successfully implemented in sales ops and AdOps, AI stops being a trending tech but an operational reality. Here’s what changes you can expect to see during the first month of implementation:
- Instead of waiting two days for a spec ad, sales can move from brief to proof while the conversation is still warm, keeping momentum on your side and closing more business before competitors even respond.
- As workflows become repeatable and automated, your teams spend less time on admin and more time on selling and strategy.
- Creative quality and brand compliance improve because assets are built from structured inputs, advertiser brand memory, and templates rather than starting from scratch each time.
- Over time, this consistency builds trust with advertisers, strengthens renewals, and makes it easier to justify premium pricing with clear proof of performance.
For small and regional publishers, this is the real advantage: you can offer the responsiveness and sophistication advertisers expect from large media groups, without adding headcount or overhauling the existing systems entirely.
By starting with a single workflow, expanding to self-serve production, and then scaling based on measured ROI, you de-risk adoption and build a sustainable AI foundation for your ad business.
If this approach feels achievable for your team, [book a 15‑minute workflow scan](https://www.mediaferry.com/contact/ "Contact Us") with a Mediaferry expert. In one short session, we will review your current sales and ad production setup, pinpoint a single high‑impact workflow to automate first, and outline a low‑risk implementation plan tailored to your operation.
**Categories:** News Publishers
---
### [Why the best publisher sales teams are building revenue engines, not waiting on studio](https://www.mediaferry.com/blog/why-the-best-publisher-sales-teams-are-building-revenue-engines-not-waiting-on-studio/)
**Published:** April 27, 2026
**Author:** rmanglik
**Excerpt:** Publishers are moving beyond static pitches. See how Mediaferry turns briefs into compliant ad previews in minutes, not days.
**Content:**
***The pitch without a preview is dying in local media too***.
The local media sales presentation has not changed much in twenty years. A rep walks into a meeting, or opens a Teams call, shares circulation figures, digital reach, audience segments, and a rate card. The advertiser nods, asks for a proposal, and says they will review internally.
Then they boost a post on social media because they can see exactly what their campaign will look like before spending a pound.
That gap, between “here is what we can offer” and “here is what your ad will actually look like”, has quietly become one of the most expensive problems in publisher revenue.
*It is not a demand problem.
It is not a pricing problem.
It is an operating model problem.*
And in 2026, the publishers closing that gap are not submitting more studio requests. They are [building revenue engines](https://www.mediaferry.com/blog/automating-print-ad-production-a-guide-for-publishers/ "Automating print ad production: A guide for publishers").
## **The “Submit to Studio” Problem**
Most publishers still treat creative as a downstream production task.
*An advertiser shows interest.
The rep fills in a brief.
The studio queues it.
Assets are missing.
Logos are low resolution.
Deadlines tighten.*
Days later, a spec ad appears.
Sometimes it lands. Sometimes it misses. Either way, it is one request, one output, one chance.
That model worked when pipelines were smaller and advertiser expectations were lower. It does not work when:
- Sales teams are carrying 150 to 300 active prospects
- Studio teams are centralised and under pressure
- Print deadlines are fixed and unforgiving
- Advertisers expect immediacy
Run the numbers. If a sales team can realistically produce 15 spec ads a week, and they have 200 active opportunities, most conversations happen without a visual.
*That is not a creative gap.
It is revenue leakage.*
## **The Spec Ad Bottleneck Is Costing More Than You Think**
When creative is scarce, publishers ration it.
Spec ads are reserved for:
- Large accounts
- Late-stage opportunities
- “Hot” prospects
Everyone else gets a rate card and a promise.
But the advertiser sitting across the table is used to platforms where:
- They upload a logo
- Choose an objective
- See a preview instantly
Even if the quality is average, the experience is immediate and visual.
The expectation has shifted. The pitch is now a preview.
If publishers cannot show the campaign in context, on the page, in the format, with the actual offer, momentum slows. And slow pipelines close poorly.
## **What a Revenue Engine Actually Looks Like**
A revenue engine is not about hiring more designers. It is about changing the operating model from one-off production to scalable campaign generation.
It has five defining characteristics.
### **1. A Repeatable Campaign Framework**
Instead of treating every ad as a blank canvas, leading teams define structured layouts and proven design systems for:
- Quarter page print
- Half page print
- Display banners
- Social cutdowns
This removes the blank-page problem and increases consistency.
### **2. AI Generates the First Draft**
With the right system, a rep inputs:
- A URL
- A logo
- A short campaign brief
Within minutes, the system produces press-ready layouts aligned to the publisher’s templates and formats.
The studio is no longer starting from zero. The sales rep is no longer waiting days for a first version.
### **3. Variations by Default**
One campaign becomes multiple assets:
- Print and digital
- Multiple sizes
- Different headlines
- Alternative calls to action
Instead of one spec per prospect, the team can generate a tailored preview for every qualified opportunity.
Every “what if we tried this offer instead?” becomes actionable in the moment.
### **4. Studio Time Is Used Strategically**
Designers refine and elevate high-value campaigns instead of spending time resizing logos and correcting colour profiles.
AI handles volume.
Humans ensure quality.
### **5. Everything Is Measured**
Which layouts close fastest?
Which sectors convert more with spec ads?
Which formats drive repeat bookings?
Over time, the engine improves. Patterns replace guesswork.
**Why This Matters Now for Publishers**
Three forces are converging.
### **Rising Print Costs**
Newsprint prices remain volatile. When costs increase, inefficiency becomes margin erosion. Reducing production time by 50 to 90 percent is not about convenience, it is about protecting contribution.
### **Centralised Operations**
As groups consolidate, studios are asked to support more titles with fewer people. The bottleneck is structural. Adding more briefs does not solve it. Reducing dependency does.
### **Advertiser Expectations**
Local businesses now operate in an environment shaped by Meta and Google. They expect speed, previews, and iteration. Even small advertisers want to see their brand in situ before committing budget.
Publishers who cannot match that experience lose share of wallet, not because their audience is weaker, but because their process is slower.
## **The Competitive Gap Is Already Forming**
Consider two publisher meetings.
In the first, the rep presents audience data and describes what the ad could look like.
In the second, the rep opens a laptop and shows:
- The advertiser’s logo
- Their current promotion
- In this week’s quarter page layout
- Alongside a matching digital banner
The second conversation is not hypothetical. It is tangible.
One publisher is selling space.
The other is demonstrating growth.
That difference changes close rates, deal size, and sales confidence.
## **The Bottom Line**
The publishers who will win the next decade are not simply those with the largest reach or the lowest CPM.
They are the ones who:
- Remove friction from the sales process
- Generate campaigns at the speed of conversation
- Free studio teams to focus on high-value work
- Protect margin while accelerating revenue
The revenue engine is not a future ambition. It is becoming table stakes.
The question for publishers is simple: *Are you still ordering ads, or are you generating revenue?*
If you want to see what a revenue engine looks like in practice, [book a live Mediaferry demo](https://www.mediaferry.com/contact/ "Contact Us") and see how campaigns can be generated in minutes, not days.
**Categories:** Events, News Publishers
---
### [What is dynamic creative optimization (DCO) and how can it benefit my brand?](https://www.mediaferry.com/blog/what-is-dynamic-creative-optimization-and-how-can-it-benefit-my-brand/)
**Published:** March 15, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** Dynamic creative is a method of programmatic advertising in which ad components like images, CTAs are changed in real-time.
**Content:**
Successful brands market their products and services by telling stories that connect with their audiences on a personal level, and personalization is a popular trend in campaigns. And dynamic creative optimization (DCO) can help with that. As creative production partners, we’re seeing more and more examples of these advertisements being used.
Dynamic creative is a method of programmatic advertising in which ad components—headlines, descriptions, images, and call-to-actions (CTA)—are changed in real-time according to predefined parameters.
**Common parameters include:**
- time of day
- weather
- location
DCO is used to maximize desired interactions that are driven by the advert, such as click-through and conversion events. In other words – it’s the automatic optimization of advert content that improves performance.
**Dynamic advert content may include:**
- copy
- colors
- imagery
- videos
- and the integration of any other information unique to the user
### The benefits of dynamic creative optimization for brands
Brands are benefiting from incorporating dynamic creative optimization (DCO) as part of their digital marketing strategy. The benefits include: Personalization. There is a direct correlation between personalized ads and sales.
- Automation. Once the technology is put in place and the parameters are defined, DCO is a fully automated process.
- Real-time measurements. DCO enables brands and publishers to address the needs of their audience starting the moment they visit the website.
### Food for thought
Food and beverage companies use geo-targeting and user preferences to serve relevant ads promoting regional menu items, or location-specific specials and events. It can work well in countries where there are multiple time zones, so a US food chain might be displaying a breakfast advert for those in California, whilst displaying a lunchtime advert in Massachusetts.
### No crumbs!
In a cookie-less world, a partnership between onsite advertising and DCO is crucial, as brands operate in a competitive landscape. The DCO solution from EKCS uses only first-party data and doesn’t rely on third party data.
### Your free guide to Dynamic Creative Optimization
You can also download our complimentary mini guide to DCO where you’ll discover in more detail:
- What DCO is and how it works
- Why does your digital advertising strategy need DCO
- What products and services can best benefit from this tech
**Download link: [https://www.ekcs.co/your-mini-guide-dco/](https://www.ekcs.co/your-mini-guide-dco/?__hstc=10692256.f2d1ea3cfbd6ee1d8d90314f0545fd83.1717595396885.1724663623049.1724671453066.11&__hssc=10692256.29.1724667169702&__hsfp=2107611873)**
**Categories:** FEATURES
---
### [Stop being copy chasers – Why publishers no longer need to chase copy](https://www.mediaferry.com/blog/copy-chasers-why-sales-no-longer-need-to-chase-copy/)
**Published:** May 6, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** A salesperson’s expertise lies in selling and not copy chasing. Every such interruption is one less sale to keep the company ahead of the game.
**Content:**
The major shift in the publishing industry to the online publishing medium has caused a revolution in the way content is created and absorbed. To support these cross-channel advertising operations be it, digital, print, audio or video, it has become vital for publishers to establish an all-inclusive strategy for producing quality content at scale along with ensuring less production time and expense.
While there are various factors that affect the content production time, copy chasing has been one of the tedious tasks that consume a lot of time and effort at the publisher’s end. However, with proper systems in place, copy chasing can be easily automated to save valuable time.
### What is copy chasing?
When an advertiser books an advertisement, the editorial team at publisher’s end needs to receive the advertising ‘copy’, usually a PDF document of the advert, or brief and instructions to design the advert on advertiser’s behalf.
To run the advert on schedule, the copy must arrive with the publishing team by a strict deadline which means it must be ‘chased’ if it is getting late. Often copy chasing is done by sales reps, sales assistants or members of the editorial team at publisher’s end.
### What’s wrong with the traditional approach of copy chasing?
The traditional approach of copy chasing consumes a lot of time, leaving salespeople and editorial teams to deal with the communication through endless emails, till all the sorting and editing is done to reach a final product.
The uncertainty of losing ad revenue because of not receiving a copy on time is the primary reason for sales team spending a lot of time in copy chasing which is eventually inflating the cost per sale.
Though, it is a fact that any project calling for vital input from the client is susceptible but, how value-added it is at the stake of salespeople chasing copies rather than chasing prospective clients?
Salespeople, who already have a lot on their plate like maintaining connections with their top accounts and prospects, making revenue-boosting strategies, keeping up a clean pipeline to close the quarter successfully, and a lot more. When also plagued by problems like:
- More admin work
- Communication challenges
- Inefficient use of technology
**Further leads to:**
- Lower profitability due to time wastage
- Loss of focus due to adding up of stress from several projects backed up, simultaneously
- Frustration to meet the deadline enhancing the chances of errors due to inefficient streamlined workflow
A salesperson’s expertise lies in selling which calls for extreme focus. And every sale they aren’t able to make because of distractions like copy chasing is one less sale to keep the company ahead of the game.
### Automation — Eliminate the friction as much as possible!
Automation of the copy chasing process is undoubtedly the need of the hour for any publisher. The use of automated workflows, notifications and reminders for copy chasing will help the sales and editorial teams to focus on more productive tasks.
Below mentioned are some of the benefits of automating copy chasing:
- Optimization of productivity
- Reduction of administrative overhead costs
- Efficient time usage through streamlined workflow
Some of the ways automation can be introduced in copy chasing workflow are:
- Automated chasing for assets: Reminders about copy submission deadlines to ensure timely delivery of ad copy
- Asset submission on the go: Ability to submit copy and/or assets in the system by sending emails to the workflow system. No manual intervention
- Dedicated advertiser portal: Ability to submit copy and/or assets directly to a dedicated advertiser portal
- Other custom alerts: Timely updates about copy deadline, approval deadline, job release deadline, etc.
### Mediaferry® can help!
[Mediaferry](https://www.mediaferry.com/) is an award-winning, cloud-based workflow management solution by EKCS. It enables creative teams of all sizes to effectively manage their projects and creative assets, and to streamline their artwork approval process.
Publishers across North America and Europe use Mediaferry to solve their creative workflow challenges. Using this cloud-based system, they automate their copy-chasing process by setting up multiple copy chasing email reminders based on predefined copy-receiving deadlines i.e. due date and time. These automated email notifications help their advertisers send ad copy on time and ultimately streamline the overall campaign delivery.
Mediaferry also integrates with publisher’s existing billing systems, printers and digital ad servers — manages the complex journey from booked orders, via job tracking, to successfully delivering final print, digital or video files.
To learn how Mediaferry can help you automate copy chasing and gain workflow efficiencies, [contact us](https://mediaferry.com/contact/ "Contact Us") today.
**Categories:** FEATURES
---
## Pages
### [Creative Operations Platform](https://www.mediaferry.com/)
**Published:** April 7, 2026
**Author:** usharma
**Content:**
# **Scale Creative Production with AI**
Mediaferry is an AI Creative Operations Platform that blends human creativity with AI automation to help brands, agencies, and publishers produce more assets, more quickly, and with greater control.
[Start for free](/contact/)
What Mediaferry does?
## Turn creative production into a scalable engine
Mediaferry connects marketing teams, studios, approvals, and publishing into one continuous workflow, helping brands, agencies, and publishers produce more assets faster without sacrificing control.
- **Intake:** Capture requests and briefs.
- **Create:** Produce master assets and variations.
- **Approve:** Review and refine work quickly.
- **Output:** Deliver assets across every channel.
## **Blend human creativity with AI-powered production**
Use AI to accelerate creative work, automate repetitive production tasks, and scale output without losing creative control.
## **Assisted Production**
Achieve faster time to market, shorter sales cycles, and hit your targets sooner. For high-value creative work.
## **Automated Production**
Reduce costs with less reliance on studio time, fewer delays, fewer errors, and faster edits. For repeatable production work.
## **Move seamlessly between both without changing tools.**
## ****For Brands & In-House Agencies****
### **Scale In-House Production**
Produce more assets across channels, markets, and formats without growing your studio team.
## **Human + AI Creation**
Blend designer-led creativity with AI automation to accelerate adaptations, localization, and campaign rollout.
## **Faster Approvals**
Keep marketers, creatives, and legal teams aligned with built-in review workflows and governance.
## **Multi-Channel Delivery**
Launch consistent creative across digital, print, video, and regional markets from one workflow.
## **Lower Cost Per Asset**
Reduce manual production work while increasing output and maintaining brand consistency.
[For Brands & In-House Agencies](https://www.mediaferry.com/solutions-brands-and-agencies/)
## **For Creative Agencies**
### **Scale Delivery Capacity**
Take on more client work without increasing headcount or overloading creative teams.
## ********Faster Asset Production********
Move from master creative to high-volume variations faster with AI-powered production.
## **Multi-Client Workflows**
Manage complex projects, across multiple clients and campaigns.
## ****Streamlined Approvals****
Launch consistent creative across digital and print, and regional markets from one workflow.
## ********Protect Margins********
Reduce manual work, improve utilisation, and deliver faster without sacrificing quality.
[For Creative Agencies](https://www.mediaferry.com/solutions-brands-and-agencies/)
## **For Publishers**
### **Create Ads Faster**
Generate spec ads and campaign [creative quickly to help sales teams close](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/) deals faster.
## ********Accelerate Revenue********
Reduce production bottlenecks so campaigns launch faster and revenue starts sooner.
## **AI Ad Production**
Automate high-volume digital and print ad creation while keeping creative teams focused on higher-value work.
## ****Simplify Approvals****
Speed up revisions and approvals with built-in editing tools.
## ********Scale Local Advertising********
Produce more campaigns for more advertisers without increasing production costs.
[For Publishers](https://www.mediaferry.com/solutions-media-and-publishers/)
## **Your AI Creative Operations Platform for Scalable Production**
Scale creative output across brands, agencies, and publishers with a unified workflow that blends human creativity with AI automation, helping you produce more, move faster, and maintain full control.
## **Faster Output**
Deliver more assets in less time without increasing team size or complexity.
## **Creative Control**
Maintain quality, governance, and brand consistency across every asset and channel.
## **Reduce Manual Work**
Automate repetitive production tasks so teams can focus on higher-value creative work.
## **Scalable Production**
Handle growing demand across formats, markets, and campaigns with ease.
## **See how Mediaferry® clients transformed their creative operations and increased efficiency**
 
Newsquest, one of the UK’s largest regional media groups, is transforming its advertising operations to empower sales teams and drive revenue growth.
[Read Story ](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/)
 
McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive.
[Read Story ](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/)
 
Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
[Read Story ](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)
## Recognized for what actually works
Document  
### Drop us a message to find the right solution for you
## Recognized for what actually works
### Frequently Asked Questions
##### What is Mediaferry?
Mediaferry is an AI Creative Operations Platform that scales creative production by blending human-led creativity with AI-driven automation in a unified workflow. It connects brief intake, studios, approvals, and publishing into a single production engine.
##### Who is Mediaferry for?
Mediaferry serves brands & in-house agencies to help scale in-house creative production without growing their studio, agencies to deliver more work without increasing headcount, and news publishers to create ads and close deals faster.
##### How does Mediaferry differ from other design tools and AI platforms?
General AI platforms solve only parts of creative production. Mediaferry unifies the entire creative production workflow in a single platform – from brief to approved assets to published output, all in one system.
##### How does Mediaferry help brands scale creative production?
For brands and in-house agencies, Mediaferry solves the growth paradox: You need more assets to compete in more channels and markets, but scaling your studio is expensive and slow. Mediaferry scales your creative production output without adding headcount, reduces studio dependency by automating routine work, helps launch campaigns faster while maintaining brand consistency, and reduces cost per asset.
##### What results do publishers achieve with Mediaferry?
Revenue leaders achieve shorter sales cycles and consistent brand quality. They benefit from 35% faster campaign launches, 40% reductions in ad costs, and fewer errors overall. Sales teams present finished creatives during the same call, boosting conversions without adding headcount and directly capturing revenue lost to slow processes.
##### Can Mediaferry integrate with our existing tools?
Yes. Mediaferry sits beneath existing creative workflows to connect the full production lifecycle. It integrates with all leading design tools, workflow management platforms, DAMs, publishing platforms, approval systems. It doesn’t replace your existing tools. It orchestrates them into a unified production engine.
##### Is there a free trial or demo available on Mediaferry?
Yes. Mediaferry offers live product demo, hands-on trial and custom proof of concept. Test Mediaferry on your actual workflows. [Request a demo.](https://www.mediaferry.com/contact/ "Contact Us")
##### How does pricing work on Mediaferry?
Mediaferry offers flexible pricing across its platform and AI services, designed to align with how creative and marketing teams actually operate. Depending on the product, pricing may be based on users, production outcomes, platform access, or managed AI assistant capacity. This allows organizations to start small, scale usage over time, and match costs to operational value and production volume. Additional services such as integrations, custom workflows, storage, and human-in-the-loop support are scoped separately where required.
##### How does Mediaferry handle data security?
Mediaferry takes security seriously with enterprise-grade protections including encryption, access control, audit logs, SOC 2 Type II, GDPR compliance and regular security audits. Your creative assets remain your property. Mediaferry never uses your content for model training or any other purpose.
---
### [Agentic](https://www.mediaferry.com/agentic/)
**Published:** July 31, 2026
**Author:** Simon Gannon
**Content:**
## Mediaferry AI Sales
# ********One AI Across the Ad Lifecycle********
Give sales teams one AI interface to research advertisers, create proposals and visuals, book campaigns, track fulfilment, optimise performance and identify renewal opportunities across existing systems.
## **Sell More, Faster**
## **************Pre-Call Insight**************
Prepare sellers with advertiser history, competitor insight and recommended opportunities before every conversation.
## ************Instant Proposals************
Turn meeting notes and advertiser context into tailored proposals, recommendations and supporting sales materials.
## ******Creative Selling******
Generate campaign concepts and proof links during the sales process, helping advertisers understand ideas faster.
## ************One-Click Booking************
Generate campaign concepts and proof links during the sales process, helping advertisers understand ideas faster.
## **AI That Orchestrates**
## **Seller in Control**
Salespeople focus on advertiser relationships while AI coordinates the operational work behind every campaign.
## **Integrated Systems**
Connect CRM, booking, creative, proofing, fulfilment and reporting tools without introducing another platform.
## **Optimize and Grow**
Monitor delivery, recommend campaign improvements and identify renewal or upsell opportunities before campaigns end.
## ****Continuous Learning****
Capture advertiser and campaign insights to improve future recommendations, proposals and sales decisions.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate time to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
### [eVouchering](https://www.mediaferry.com/evouchering/)
**Published:** July 31, 2026
**Author:** Simon Gannon
**Content:**
## Mediaferry Tear Sheets
# ********Digital Proof of Publication********
Automatically create searchable digital tear sheets, or eVouchers, directly from your print production system. Give advertisers instant proof their advert ran in the right publication, on the right date and exactly as approved.
## **Prove Every Placement**
## **************Proof of Insertion**************
Verify that every advert appeared in the correct publication, on the right date, in the booked position and as approved.
## ************Self-Service Access************
Give advertisers secure online access to search, view, download and share their own proof of publication whenever needed.
## ******Complete Publication******
Let users view the full publication, open individual pages and locate each advert within the context in which it appeared.
## ************Powerful Search************
Search publication history by advertiser, agency, title, edition, date and other insertion data supplied by the publisher.
## **Built for Print**
## **System Integration**
Connect to print planning systems using XML data and complete publication PDFs, with each placed advert made searchable.
## **Digital Archive**
Maintain a secure, searchable archive of published adverts and complete editions without relying on physical office copies.
## **Controlled Access**
Set roles and permissions so publishers, agencies and advertisers only see the publications and adverts relevant to them.
## ****Less Administration****
Replace manual voucher requests, printed tear sheets and postage with instant online access for advertisers and agencies.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate time to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
### [MFS](https://www.mediaferry.com/mfs/)
**Published:** July 31, 2026
**Author:** Simon Gannon
**Content:**
## Mediaferry Studio
# ********Built for Publisher Production********
Manage every advertising job from request to delivery in one platform. Mediaferry Studio gives publisher production teams complete visibility, streamlined workflows and greater operational control.
## **Everything in One Place**
## **************Request Intake**************
Capture complete job details through structured briefs, reducing missing information, delays and unnecessary follow-up.
## ************Workflow************
Track every stage from intake to delivery, with clear ownership, deadlines and status across the entire production team.
## ******Resource Planning******
Assign work based on skills, availability and deadlines, helping managers balance workloads and avoid bottlenecks.
## ************Proofing************
Bring feedback, versioning and approvals into one place, reducing email chains and keeping every decision traceable.
## **Made for Publishers**
## **Purpose Built**
Manage publisher advertising workflows with a platform designed around the realities of print and digital production.
## **Complete Visibility**
Manage publisher advertising workflows with a platform designed around the realities of print and digital production.
## **Greater Efficiency**
Reduce manual administration, standardise processes and keep every job moving through the right production stages.
## ****Scale with Control****
Support higher production volumes without adding operational complexity, losing visibility or compromising quality.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate time to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
### [SDAI](https://www.mediaferry.com/sdai/)
**Published:** July 31, 2026
**Author:** Simon Gannon
**Content:**
## SmartDesign AI
# ********AI Ad Production for Publishers********
Create high quality digital, print and video advertising in minutes. SmartDesign AI helps news publishers produce more campaigns, reduce manual work, increase sales capacity and grow advertising revenue.
## **Built for Publisher Growth**
## **************Sell Faster**************
Create polished, client-ready advertising concepts in minutes, helping sales teams respond while opportunities are still live.
## ************Produce More************
Generate digital, print and video advertising from one brief, reducing repetitive work across every campaign format.
## ******Protect Quality******
Apply brand rules, approved assets and consistent messaging automatically across every concept and campaign variation.
## ************Grow Revenue************
Increase sales capacity, shorten turnaround times and help teams pursue more opportunities -without adding headcount.
## **Built for News Teams**
## **Sales Teams**
Create compelling speculative concepts before production begins, helping advertisers visualise ideas and decide faster.
## **Design teams**
Automate repetitive production tasks while giving designers control over quality, refinement and final creative decisions.
## **Production Teams**
Manage higher campaign volumes without increasing headcount, outsourcing more work or compromising delivery standards.
## ****Publishers****
Reduce production costs, improve advertiser service and unlock new revenue through faster, more scalable ad creation.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate time to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
### [The Mediaferry Story](https://www.mediaferry.com/the-mediaferry-story/)
**Published:** July 30, 2025
**Author:** Simon Gannon
**Content:**
## Built To Power The Future Of Creative Operations
Mediaferry was founded by [Robert Berkeley](https://www.linkedin.com/in/rberkeley/) and [Tariq Husain](https://www.linkedin.com/in/tariqhusain1/) to streamline creative production through technology and automation. The idea was born inside [EKCS](https://www.ekcs.co/), the global creative production company they launched together in 2002. Originally developed as an internal tool to automate workflows and improve efficiency across high-volume campaigns, [Mediaferry](https://www.mediaferry.com/) quickly became essential to EKCS’s operations. Its impact was so strong that it was productized and officially launched to external clients in 2024.
Since 2002, EKCS has supported brands, agencies, and media companies in solving creative production challenges and improving operational efficiency. With over 600 staff working across ISO-certified production centers, EKCS delivers 24/7, cross-platform production at scale. Its award-winning workflow solutions have powered leading publishers including McClatchy, National World, and Postmedia.
Robert and Tariq built EKCS from the ground up. Robert, a serial entrepreneur and host of the [*Inside Jobs* podcast](https://www.ijpodcast.com/), has spent over two decades helping in-house agencies grow and succeed. His interviews with [creative leaders at brands](https://www.mediaferry.com/what-is-dynamic-creative-optimization-and-how-can-it-benefit-my-brand/) like Coca-Cola, Oracle, and Intel have helped shape the conversation around in-house transformation.
Tariq leads EKCS’s global operations and is the architect of Mediaferry’s platform. His deep roots in the publishing industry go back three generations, beginning with his grandfather’s block-making business in the 1940s. That legacy of craft and innovation carries through today in Mediaferry’s modern, AI-powered creative workflow system.
In 2025, Robert and Tariq launched [InnerGroup](https://www.innergroup.com/) to further support the evolving needs of in-house agencies. InnerGroup helps brands unlock the full potential of their internal marketing teams through advisory, operations support, and scalable creative delivery. Its proprietary [InnerAssessment framework](https://www.innergroup.com/innerassessment/) and Mediaferry platform work together to accelerate in-house efficiency and output across all media formats.
Today, Mediaferry is used by leading media companies around the world to speed up campaign delivery, improve advertiser collaboration, and protect margins with AI-powered ad production. Built by practitioners, shaped by real-world use, and trusted by publishers and brands alike, Mediaferry is redefining the future of creative operations.
Tariq Husain and Robert Berkeley
---
### [Creative Production Automation](https://www.mediaferry.com/creative-automation/)
**Published:** July 5, 2024
**Author:** gausingh
**Content:**
# ********Unlock your creative potential with AI-powered creative automation********
Produce on-brand campaign assets at scale and improve your speed to market. All with AI-driven creative automation.
## **Use the power of genAI creative automation to scale production**
## **************AI-assisted design**************
Unlock design efficiency and leverage AI-driven automation to create campaign assets.
## ************Dynamic templates************
Scale your cross-channel asset production with ready-to-use, dynamic creative templates.
## ******Briefing automation******
Reduce time spent on briefs. AI understands and expands minimal inputs into detailed creative briefs.
## ************Brand compliance************
Ensure all campaign assets, across every channel follow your brand guidelines and legal compliances.
## **Improve creative output with data-led insights**
## **BrandMemory™**
AI understands and incorporates your [brand guidelines to create brand compliant creative](https://www.mediaferry.com/what-is-dynamic-creative-optimization-and-how-can-it-benefit-my-brand/) assets.
## **Creative optimization**
AI learns from your previous campaigns and creates new content for better results.
## **A/B testing**
Create multiple design options for your creative assets quickly so you can test variations and improve output.
## ****Adaptive learning****
AI adapts to changing needs, learns from your preferences, and enhances BrandMemory for future campaigns.
## ********Improve creative output with data-led insights********
## ********************BrandMemory™********************
AI ingests and understand your brand guidelines to create brand compliant creative assets.
## ************Creative optimization************
AI learns from your previous campaigns and creates new content for better results.
## ****************A/B testing****************
Create multiple design options for your creative assets quickly so you can test variations and improve output.
## **********************Adaptive learning**********************
AI adapts to changing needs, learns from your preferences and enhances BrandMemory for future campaigns.
## **Free up your resources and save time for creativity**
## **************Intelligent adaptations**************
Use dynamic templates to produce multiple variations of campaign assets.
## ************Reduce revisions************
Ensure consistent quality and brand compliance across volumes of content.
## ******Go live faster******
Generate all your campaign assets in minutes with minimal brief and instructions.
## ************More time for creativity************
Reduce the time spent on creating detailed briefs, copy, and creative adaptations.
## **Efficient and turnkey creative production**
Mediaferry AI speeds up your asset production and helps you scale. Freeing up time for what you do best – be creative!
## **AI-generated assets**
Use AI-generated copy and images. Or, provide your own.
## **Creative consistency**
Maintain a unified look across all of your creative assets.
## **Quick adaptations**
Modify assets to suit different campaigns or channels.
## **Production at scale**
Produce large volumes of content using templates.
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### **Media and publishers**
Accelerate speed to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### **Brands and agencies**
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
### [Brief](https://www.mediaferry.com/brief/)
**Published:** July 16, 2025
**Author:** Simon Gannon
**Content:**
## Creative Brief Generator
# ********Briefing Like Your Sales Depend On It********
Designed for news media companies, Mediaferry Brief is an AI creative brief generator, that transforms the creative process by automatically generating compliant ad assets and streamlining brief development.
## **Ditch the Design Studio**
## **************Simple Setup**************
Automated design extraction removes the headache of getting started with design brief generator.
## ************Campaign Creation************
Turn briefs into ready-to-build campaigns with AI brief generator in moments, eliminating delays that hold back revenue.
## ******Template Library******
Scale multichannel asset production with ready-to-use templates that maintain brand consistency.
## ************Brand compliance************
Ensure all campaign assets across every channel adhere to brand guidelines and legal requirements.
## **Realize Revenue Earlier and Hit Your Targets**
## **Shorter Sales Cycles**
Deliver [creative options quickly to advertisers,](https://www.mediaferry.com/blog/how-mediaferry-generates-brand-compliant-ad-assets-for-local-advertisers/) helping bring their campaigns to life.
## **Launch Faster**
What takes a studio 24 hours to produce, AI completes in just 10 minutes.
## **Respond Instantly**
Avoid waiting for edits – make updates instantly and keep deals moving forward.
## ****Demonstrate ROI****
Show advertisers clear, consolidated reporting to help win and retain more business.
## ********Your Workflow, Your Way********
## ********************Infinite Integrations********************
Seamless connectivity with your existing systems and preferred processes.
## ************AI & Human Harmony************
Build bespoke processes to use AI and the design studio for different parts of the workflow.
## ****************Speak Your Language****************
Instantly view your your ad assets in 13 different languages for smart localization.
## **********************Approval Workflows**********************
Set up custom approval paths to streamline the review process and reduce bottlenecks.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate time to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
### Frequently Asked Questions
##### What is an AI creative brief generator?
An AI creative brief generator automates the creation of structured advertising briefs including capturing campaign goals, audience, formats, and brand requirements so creative teams can move from brief to production without delays.
##### How long does it take to generate a brief with Mediaferry?
What a studio would take 24 hours to produce, Mediaferry Brief completes in 10 minutes. AI-powered design extraction and a ready-to-use template library eliminate the manual setup.
##### Who is Mediaferry AI creative brief generator for?
Mediaferry Smart Brief is designed for brands, agencies, and media companies that need to move from brief to campaign-ready assets without the delays — built around the real workflows of ad production, multichannel delivery, and brand compliance.
##### Does it integrate with our existing systems?
Mediaferry integrates with Google Ad Manager, Adobe InDesign, Salesforce, HubSpot, ClickUp, Workfront, Facebook, Google Drive, Dropbox, and more.
##### Can we customize briefs for different ad formats and channels?
Yes. The template library supports multichannel asset production and AI brief generation across print, digital, and broadcast, maintaining brand consistency at scale.
##### How does Mediaferry ensure brand compliance?
Every asset generated through Mediaferry Brief is checked against your brand guidelines and legal requirements automatically, across every channel.
##### Is there a free trial or demo available on Mediaferry?
Yes. Mediaferry offers live product demo, hands-on trial and custom proof of concept. Test Mediaferry on your actual workflows. [Request a demo.](https://www.mediaferry.com/contact/ "Contact Us")
##### How does pricing work on Mediaferry?
Mediaferry offers flexible pricing across its platform and AI services, designed to align with how creative and marketing teams actually operate. Depending on the product, pricing may be based on users, production outcomes, platform access, or managed AI assistant capacity. This allows organizations to start small, scale usage over time, and match costs to operational value and production volume. Additional services such as integrations, custom workflows, storage, and human-in-the-loop support are scoped separately where required.
##### How does Mediaferry handle data security?
Mediaferry takes security seriously with enterprise-grade protections including encryption, access control, audit logs, SOC 2 Type II, GDPR compliance and regular security audits. Your creative assets remain your property. Mediaferry never uses your content for model training or any other purpose.
---
### [For Media and Publishers](https://www.mediaferry.com/solutions-media-and-publishers/)
**Published:** May 3, 2024
**Author:** gausingh
**Content:**
# ******AI-Powered Production for Revenue-Focused Media Teams******
Mediaferry accelerates revenue and protects margins by turning multimedia ad briefs into live campaigns in a fraction of the time.
## **Sell More, Approve Faster, Launch Quicker**
Give your sales team and advertisers the tools to collaborate better. They can build and approve creatives, track orders, and see live performance results.
## **Spec Ads**
Quickly generate personalized mock ads that showcase campaign potential to help close deals faster.
## **eVoucher / Tear sheets**
Access all published ads across multiple titles from one online platform, ready for reporting or re-use.
## **Faster Copy Collection**
Chase copy with automated reminders and deadline tracking. No more last-minute delays or bottlenecks.
## **Approvals and Insights**
Speed up approvals and offer your advertisers real-time access to performance data in one easy-to-use platform.
## **Keep Campaigns Moving**
Track status, manage approvals, and keep production moving with one shared platform for your teams.
## ********Real-Time Progress********
Monitor timelines, view progress, and identify blockers before they become delays.
## **Simplified** **Feedback**
Use visual markups to gather feedback fast, so you can action changes immediately.
## ****Approvals Your Way****
Custom approval paths help reduce back-and-forth and speed up sign-off.
## ********Collaboration Built In********
Integrated messaging keeps everyone aligned, from sales to ad ops to advertisers.
## ****Scale Creative Output with AI****
SmartDesign AI helps you launch faster, cut production time, and save costs by [automating repetitive tasks and speeding up creative](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) delivery.
## ********AI-Driven Ad Creation********
Generate on-brand campaign assets in minutes using AI-powered tools and branded templates.
## **Always On-Brand**
Maintain consistency and quality across every asset, every channel, every time.
## **Built-In Quality Control**
Automatically check for compliance, specs, and formatting before final delivery.
## **********Workflows That Work**********
Reduce manual effort with automated tasks so your teams stay focused on revenue, not admin.
**Success Story**
## See how National World revolutionized their creative operations with Mediaferry®
[Read Story](https://mediaferry.com/customer-story/national-worlds-digital-revolution-with-mediaferry/)
## **Deliver Fast, Measure More**
Launch campaigns, distribute assets, and analyze results with full visibility across creative and performance.
## **Automated Delivery**
Send final assets to clients, systems, or partners with built-in scheduling tools.
## ******Campaign Activation******
Go live faster with traffic-ready creative files sent directly from Mediaferry.
## **Performance Insights**
Track campaign success in real time and integrate with your MIS or CRM systems for clear analysis.
## **Campaign Reporting**
Create detailed reports by brand, channel, or campaign to prove value and support renewals.
## **Features that media and publishing clients enjoy**
##### **Campaign dashboard**
One unified dashboard to track all campaigns and projects.
##### **Built-in proofing tool**
Ability to review digital, print, and video assets on the go.
##### ****Artwork preflight****
Customizable preflight checks for cross-channel assets as per brand guidelines.
##### **Single sign-on**
Simplify access with secure single sign-on for all your team members.
##### **User groups**
Organize teams and control access with customizable user groups.
##### ****AI-driven automation****
AI-powered production automation for digital and print artworks.
##### **Activity tracking**
Keep track of all project activities and updates with comprehensive tracking.
##### **Campaign reports**
Generate detailed reports to measure campaign performance and ROI.
##### ****Automated alerts****
Stay informed with automated alerts for important updates and deadlines.
##### **Browser-based editing**
Edit your content directly in the browser with no need for additional software.
##### **Template library**
Access a library of customizable templates to speed up content creation.
##### ****Third-party integrations****
Seamlessly integrate with your existing tools and systems for a unified workflow.
## Top features that news publishers and media clients enjoy
#### Campaign dashboard
Track all campaigns in one place, in real time.
#### AI-assisted designs
AI-powered production automation for digital and print artworks.
#### Smarter briefing
Create clear, campaign-ready briefs with minimal stakeholder effort.
#### Campaign reports
Generate clear reports to track results and prove ROI.
#### Template library
Use brand-ready templates to speed up content creation.
#### Secure access
Enable single sign-on for fast, secure team access.
#### User groups
Control access and organize teams with flexible user permissions.
#### Built-in chat
Collaborate instantly with teams using integrated messaging tools.
#### Artwork preflight
Run custom checks to ensure assets meet brand and channel specs.
## **See how our clients have transformed their creative operations and improved efficiencies**
 
Newsquest, one of the UK’s largest regional media groups, is transforming its advertising operations to empower sales teams and drive revenue growth.
[Read Story ](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/)
 
McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive.
[Read Story ](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/)
 
Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
[Read Story ](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)
### Frequently Asked Questions
##### How does Mediaferry pricing work?
MediaFerry is designed specifically for news publishers, featuring a simple pay-as-you-go pricing model that safeguards your margins. You get free built-in features like spec ad creation, and charges apply only when you download finished assets after deals close—no upfront costs or subscriptions.
##### Can I try Mediaferry on a trial?
Experience MediaFerry completely free. We set up 10 brand profiles tailored for you, deliver a comprehensive 45-60 minute onboarding session, and provide full platform access for 2-4 weeks with dedicated expert support. Test it live with real clients to unlock revenue lost to outdated processes.
##### How quickly can publishers onboard Mediaferry?
Connect systems and upload brand guidelines in 10 minutes. Launch your first multi-channel campaign the same day, integrating seamlessly without disrupting existing workflows because speed equals revenue.
##### Can sales teams see print and digital inventory in real-time?
Sales teams gain clear visibility into all inventory and creative assets. This empowers them to instantly bundle remnant print space with programmatic and native digital ads. As a result, they unlock larger multi-product deals that protect margins and drive revenue growth.
##### What ad formats does Mediaferry support?
Digital ads support GIF, HTML, and static JPEG formats with rapid light edits. Video ads deliver 30-second MP4s featuring AI-generated scripts, voiceovers, and music. Print ads produce editable PDFs in 10 minutes, accommodating custom sizes and InDesign exports for final touches.
##### How does brand creation work?
Mediaferry automatically builds comprehensive brand profiles by extracting logos, colors, fonts, and assets from client websites in 5-10 minutes. Upload guidelines for precision compliance, ensuring every campaign maintains perfect brand expression without manual recreation.
##### What is Mediaferry?
For revenue leaders facing declining ad revenues and fragmented digital income, Mediaferry is the creative operations platform that streamlines campaign workflows across all formats. It speeds launches, reduces errors, centralizes assets and reporting—delivering faster revenue capture, improved margins, and clear ROI proof with seamless integration into existing systems.
---
### [For Brands and External Agencies](https://www.mediaferry.com/solutions-brands-and-agencies/)
**Published:** July 4, 2024
**Author:** gausingh
**Content:**
# ******Creative production automation platform to improve speed to market******
Mediaferry enables faster content delivery by improving coordination and simplifying the creative production across all channels.
## **Manage creative work across video, digital, and print**
Monitor progress, ensure timely approvals, and maintain seamless workflow continuity, all within a unified platform.
## **Manage briefs**
Receive, develop, and manage briefs for all campaigns in a centralized platform.
## **Track progress**
See project timelines and track progress in real time, helping teams stay aligned.
## **Review and approve**
Accelerate creative approvals with streamlined workflows and centralized feedback.
## **Reporting and analytics**
Gain actionable insights with customizable dashboards and real-time campaign data.
## **Automate workflows and scale asset production using AI**
Leverage cutting-edge AI to scale assets production, automate routine tasks, and save costs, freeing up time for your creative and marketing team.
## **AI-generated assets**
AI-first design including copy and images to scale your video, digital, and print production.
## **Automate processes**
Automate recurring tasks to save time so your teams can focus on the most important stuff.
## **Create better briefs**
Convert raw data to a structured brief so you can eliminate confusion and save revisions.
## **Preflight workflows**
Integrate preflight and quality checks into your workflow for cross-channel creative assets.
## **Automate workflows and scale asset production using AI**
Leverage cutting-edge AI to scale assets production, automate routine tasks, and save costs, freeing up time for your creative and marketing team.
## ********AI-generated assets********
AI-first design including copy and images to scale your video, digital, and print production.
## **Automate processes**
Automate recurring tasks to save time so your teams can focus on the most important stuff.
## ****Create better briefs****
Convert raw data to a structured brief so you can eliminate confusion and save revisions.
## ********Preflight workflows********
Integrate preflight and quality checks into your workflow for cross-channel creative assets.
**Success Story**
## **See how Vocento transforms its digital advertising operations with Mediaferry®**
[Read Story](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)
## **Improve collaboration between creative and marketing teams**
Enable your creatives and marketers to collaborate and communicate better using an integrated creative production automation system.
## **Integrated workspace**
Centralize communications, files, and tasks in a single, easy-to-navigate workspace.
## **Centralized feedback**
Use markup [tools directly on creative](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/) assets for precise, clear feedback, and quick approvals.
## **Approval hierarchy**
Custom approval paths to streamline the review process and reduce bottlenecks.
## **Foster collaboration**
Integrated chat, comments, and notifications enable teams to collaborate and communicate.
## **Streamline campaign delivery, analytics, and optimization**
Ensure timely delivery of your campaigns and gain insights into your performance with our comprehensive reporting tools and third-party integrations.
## **Asset management**
Schedule and automate the delivery of final assets to clients and stakeholders.
## **Campaign activation**
Activate and traffic cross-channel campaigns and assets directly from Mediaferry.
## **Real-time analytics**
Access real-time data on project performance and send data to your preferred MIS systems.
## **Customizable reports**
Generate detailed production and campaign reports tailored to your specific needs.
## **Streamline campaign delivery, analytics, and optimization**
Ensure timely delivery of your campaigns and gain insights into your performance with our comprehensive reporting tools and third-party integrations.
## **Asset management**
Schedule and automate the delivery of final assets to clients and stakeholders.
## **Campaign activation**
Activate and traffic cross-channel campaigns and assets directly from Mediaferry.
## **Real-Time analytics**
Access real-time data on project performance and send data to your preferred MIS systems.
## **Customizable reports**
Generate detailed production and campaign reports tailored to your specific needs.
## **Features that brand and agency clients enjoy**
##### **Campaign dashboard**
One unified dashboard to track all campaigns and projects.
##### **Built-in proofing tool**
Ability to review digital, print and video assets on the go.
##### ****Artwork preflight****
Customizable preflight checks for cross-channel assets as per brand guidelines.
##### **Single sign-on**
Simplify access with secure single sign-on for all your team members.
##### **User groups**
Organize teams and control access with customizable user groups.
##### ****AI-first designs****
AI-powered production automation for digital and print artworks.
##### **Better briefs**
Use AI to create structured briefs with minimal input from your stakeholders.
##### **Campaign reports**
Generate detailed reports to measure campaign performance and ROI.
##### ****Automated alerts****
Stay informed with automated alerts for important updates and deadlines.
##### **Browser-based editing**
Edit your content directly in the browser with no need for additional software.
##### **Template library**
Access a library of customizable templates to speed up content creation.
##### ****Third-party integrations****
Seamlessly integrate with your existing tools and systems for a unified workflow.
## Top features that brand and agency clients enjoy
#### Campaign dashboard
One unified dashboard to track all campaigns and projects.
#### AI-first designs
AI-powered production automation for digital and print artworks.
#### Better briefs
Use AI to create structured briefs with minimal input from your stakeholders.
#### Campaign reports
Generate detailed reports to measure campaign performance and ROI.
#### Template library
Access a library of customizable templates to speed up content creation.
#### Single sign-on
Simplify access with secure single sign-on for all your team members.
#### User groups
Organize teams and control access with customizable user groups.
#### Built-in chat
Communicate and collaborate better with your teams using built-in chat.
#### Artwork preflight
Customizable preflight checks for cross-channel assets as per brand guidelines.
## **See how our clients have transformed their creative operations and improved efficiencies.**
 
Newsquest, one of the UK’s largest regional media groups, is transforming its advertising operations to empower sales teams and drive revenue growth.
[Read Story ](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/)
 
McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive.
[Read Story ](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/)
 
Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
[Read Story ](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)
### Frequently Asked Questions
##### Will Mediaferry replace our designers?
Absolutely not. Mediaferry removes routine work so designers can focus on creative work. What Mediaferry replaces is manually creating multiple variations of one design, making same adaptations over and over, waiting for approvals, and looking for approved assets everywhere.
##### Will Mediaferry be too complex to implement? We already have complicated workflows.
Mediaferry actually simplifies your workflows, not complicates them. We implement phased, starting with one workflow. Once that's working smoothly, we expand. You're never managing a chaotic transition.
##### How much does Mediaferry cost?
Pricing depends on your team size and production volume. It depends on your team size, asset volume, and feature tier.
##### How long is the implementation?
Most teams are fully up and running in 8-12 weeks, with measurable results starting in weeks 3-4. The timeline is phased so you don't disrupt your current work. You keep working while we implement.
##### How long does it take to see results with Mediaferry?
It depends on what you’re measuring. In 4 weeks, you will begin noticing shorter approval cycles, your first automated variants, and faster approvals. In 6 months, you will notice full results including productivity increase, shorter time to market, cost and time savings.
##### I like Mediaferry. What should I do next?
If you're curious: Schedule a [30-min demo](https://www.mediaferry.com/contact/ "Contact Us"). If you're serious: Request a hands-on [trial](https://www.mediaferry.com/contact/ "Contact Us"). If you're ready to commit: [Talk to us](https://www.mediaferry.com/contact/ "Contact Us") about implementation timeline and pricing.
##### Is our data safe? Does Mediaferry use our content for training?
Yes. Mediaferry is absolutely safe. All data encrypted in transit and at rest SOC 2 Type II certified. We are GDPR compliant and conduct regular third-party security audits. We don’t use your content for model training. Your content stays private, you control access, you own everything.
---
### [Privacy policy](https://www.mediaferry.com/privacy-policy/)
**Published:** June 13, 2019
**Author:** admin_mhtfd8iz
**Content:**
# **Privacy policy**
### **Overview**
Your privacy is important to us, so [Mediaferry](https://www.mediaferry.com/), a company based in the US, has created the following Privacy Policy (“Policy”) to let you know what information we collect when you visit our Site https://www.mediaferry.com (“Site”), why we collect it and how we use it.
The terms “You,” “Your,” “Yours” and “User” refer to the entity/person/organization using our Site.
When this Policy mentions “We”, “Us,” and “Our” it refers to Mediaferry and its subsidiaries and affiliates.
For any questions regarding this Policy or any requests regarding the processing of personal data, please contact us at hello@mediaferry.com.
### **Information we collect from you**
We collect the information You provide to us and this information is necessary for the adequate performance of the contractual arrangement which is in place between You and us and allow us to comply with our legal obligations.
- Account Signup Information. When You create the account, we ask You to provide the signup information, such as Email, Name, Username, Passwords, Surname.
- Communications, Chats, Messaging. When you communicate with us through email or any other way, we collect information about your communication and any information You choose to provide or disclose. In order to answer your request, we may access information provided by email, chats, purchase history, etc.
- Login information. We collect Login information if You are logging to our account with Authentication Data.
## **Information we collect automatically**
When you use our Site or contact us directly we may collect information, including your personal information, about the way you act in our Site, the services You use and how You use them.
This information is necessary for the adequate performance of the contract between You and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of the Site.
- Log data and Device information. We automatically collect log data and device information when you access and use the Site, even if you have not created an Account or logged in. That information includes, among other things: Internet protocol (IP) addresses, Browser type, Internet service provider (ISP), Referring/exit pages, Operating system, Date/time stamp, Clickstream data.
- Tracking technologies and Cookies. We use Cookies, Beacons, Tags, CI codes (click tracking), Device ID, ISC (source tracking). We also automatically collect information about device’s operating system.
- Geo-location data. We collect information about your approximate location as determined by data such as your IP address to offer you an improved user experience. Such data may be collected only when you access the Site using your device.
- Usage information. We use a tool called “Google Analytics” to collect information about your interactions with the Site (what pages you visit, such as the pages or content you view, your searches for Listings, bookings you have made, and other actions on the Site. In consequence, Google, Inc. plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site).
## **The way we use your information**
We process your information adhering to the general data processing principles. We may use the information we collect through our Site for a number of reasons, including to:
- to identify user
- to create statistics and analyze market
- to stay connected
- to customize marketing
- to contact user
- to improve services
- to post testimonials
- to provide support
- to request feedback
We will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate business interests.
## **Direct marketing**
We may use your provided contact details for direct marketing. These direct marketing offers, depending on your preferences, may be personalized taking into account any other information which you have provided to us (e.g. location, social media profile information, etc.) or we have collected or generated from other sources as described below.
If you wish to withdraw the consent for direct marketing, and refuse to receive information from us, you may exercise such option at any time you wish by clicking on a link for that purpose at the bottom of our e-mail with the newsletters.
## **Cookies**
Cookies are small text files stored by your browser on your computer when you visit our Site. We use cookies to improve our Site and make it easier to use. Cookies permit us to recognize users and avoid repetitive requests for the same information.
Cookies from our Site cannot be read by other Sites. Most browsers will accept cookies unless you change your browser settings to refuse them. Cookies we use on our Site:
- Strictly necessary cookies – These cookies are required for the operation of our Site. They help us to show you the right information, customize your experience, and allow us to implement and maintain security features as well as to help us detect malicious activities. Without these cookies operation of the Website would be impossible or its functioning may be severely affected.
You may find more information about how to delete cookies, as well as the other useful information related to the use of the cookies, on the website http://www.allaboutcookies.org/.
## **Information from minors**
This site and our Services are not intended for or directed to persons under the age of 18. We do not knowingly collect or ask for information from minors. We do not knowingly allow minors to use our Site or Services.
We will delete any information we discover is collected from a minor. Please contact us using the contact details below if you believe we might have information about a minor.
## **Sensitive information**
We do not collect sensitive information such as political opinions, religious or philosophical beliefs, racial or ethnic origin, genetic data, biometric data, health data or data related a sexual orientation.
Please do not send, upload, or provide us any sensitive data and contact us using the contact details below if you believe that we might have such information. We have a right to delete any information we believe it might contain sensitive data.
## **Third-party links**
Our Site may have links to other websites. Please review their privacy policies to learn more about how they collect and use your personal data, because we do not control their policies and personal data processing practices.
## **Data retention**
We retain your personal information to provide services to you and as otherwise necessary to comply with our legal obligation, resolve disputes, and enforce our agreements.
We will retain your personal information as long as we need it to provide services to you, unless we are otherwise required by law or regulations to retain your personal information longer.
## **Your rights**
You are entitled to a range of rights regarding the protection of your personal information. Those rights are:
- The right to access the information we have about you. If you wish to access your personal information that we collect, you can do so at any time by contacting us using the contact details provided below.
- The right to rectify inaccurate information about you. You can correct, update or request deletion of your personal information by contacting us using the contact details provided below.
- The right to object the processing. When we rely on your consent to process your personal information, you may withdraw consent at any time by contacting us using the contact details provided below. This will not affect the lawfulness of processing prior to the withdrawal of your consent.
- The right to lodge a complaint. You can raise questions or complaints to the national Data Protection Agency in your country of residence in the event where your rights may have been infringed. However, we recommend attempting to reach a peaceful resolution of the possible dispute by contacting us first.
- The right to erase any data concerning you. You may demand erasure of data without undue delay for legitimate reasons, e.g. where data is no longer necessary for the purposes it was collected, or where the data has been unlawfully processed.
## **Application of policy**
This Policy applies only to the services offered by our Company. Our Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include our services or other sites linked from our Site or Services.
## **Amendments**
Our Policy may change from time to time. We will post any Policy changes on our Site and, if the changes are significant, we may consider providing a more explicit notice (including, for certain services, email notification of Policy changes).
## **Acceptance of this policy**
We assume that all Users of this Site have carefully read this document and agree to its contents. If someone does not agree with this Policy, they should refrain from using our Site. We reserve the right to change our Policy at any time and inform by using the way as indicated in Amendments section above. Continued use of this Site implies acceptance of the revised Policy.
### **Contact Us**
If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact us at .
---
### [Smart Design AI Release Notes](https://www.mediaferry.com/release-notes/)
**Published:** November 11, 2025
**Author:** Simon Gannon
**Content:**
##### See the latest updates, fixes, and feature requests across [Mediaferry ](https://www.mediaferry.com/)SmartDesign AI. We’re continually improving the platform to make creative production faster, smarter, and more efficient.
## June, 2026
### New Features
- Added support for a new set of templates featuring textured backgrounds, unique shapes, accent elements, and varied typography styles.
### Fixes
- Fixed an issue where print campaign dimensions were displayed as height by width, instead of width by height.
- Fixed a typing issue when increasing numerical values in the print editor.
## May, 2026
### New Features
- Added team-level size configuration, allowing administrators to define and manage default package sizes for Digital, Video, and Print.
Team configuration- Added AdTag compatibility for AI-generated assets across a wider range of ad servers and advertising platforms.
- Added a History page for created ads, enabling users to:
- Regenerate campaigns for production use
- Update Brand Memories
- View live project status
- Access campaign details
- View generated assets
### Fixes
- Fixed issues with template selection accuracy across Digital, Video, and Print campaigns, reducing the likelihood of unrelated seasonal templates being selected.
- Fixed an issue where template style filters did not return the correct results, particularly within Print and Video workflows.
## April, 2026
### New Features
- Added a new Unified Campaign preview page, allowing users to view all three creative versions.
- Added the ability to relaunch the onboarding experience for users who skipped it during their first login.
- Added tutorial video access directly from the SDAI Help menu.
- Videos now automatically use UK voiceovers for UK clients and US voiceovers for US clients.
- Added support for favorite package sizes, allowing teams to configure and customize preferred Digital, Video, and Print formats.
### Fixes
- Fixed an issue where replacing images in a duplicated campaign and regenerating assets did not apply the new images to the generated outputs.
- Delivered general system stability improvements and bug fixes across the platform.
## March, 2026
### New Features
- The Design Request form can now generate multiple channels in a single request. Users receive separate email notifications as each channel is created.
- Added language support for video and print asset generation.
- Added design lever filters in SmartDesign AI when starting from the template workflow.
- Added the ability to preview print and video templates instead of relying on template titles.
- Added admin configuration for team-based sizes, including default size settings by team.
- Added AdTag compatibility for AI-generated assets across multiple ad servers and platforms.
- Linked tutorial videos to the Help section in the sidebar menu.
- Automatically surfaced tutorial videos from the Mediaferry YouTube channel within the Help page.
- Added the ability to relaunch the onboarding flow for users who skipped it during first login.
Help page improvements### Fixes
- Fixed an issue where video templates were selecting unrelated stock video samples.
- Fixed an issue where the brand name defaulted to the URL, resulting in poor display formatting.
- Fixed incorrect format generation for social posts, ensuring selected social sizes produce the correct output dimensions.
- Fixed an error encountered when cropping images in video workflows.
- Fixed an issue where the same phone number was incorrectly applied across multiple ads.
- Fixed an error when generating additional copy options for digital ads requiring brand description and session properties.
## February, 2026
### New Features
- Added the ability for requesters to select their own template in both integrated and standalone environments.
- Introduced AI-powered newsletter creation capabilities.
- Added activity reporting capabilities to provide greater visibility into usage and performance.
### Fixes
- Fixed an issue where Brand Memories could not be saved if the brand name contained special characters. The system now supports or correctly handles these inputs.
- Fixed an issue in the standalone version where selected assets were not clearly indicated during download, improving visibility for future campaign duplication.
## January, 2026
### New Features
- Added the ability for requesters to select a specific template when building digital campaigns.
- Improved template selection logic to surface more diverse and appropriate templates, including varied use of brand colors and logo positioning across design options.
- Enabled email notifications for completed video and print assets, including a direct link to the finished output, consistent with digital workflows.
- Added the ability to share previews of AI-generated print ads.
- Added support for generating assets using the stock library and scraping images from a URL during Brand Memory creation.
- Added the option to select and save a preferred view (list or thumbnail).
- Improved session persistence so the system remembers whether the user is working on Digital, Video, or Print projects, eliminating the need to reselect the project type.
- Added video thumbnails to improve navigation and make video assets easier to browse.
### Fixes
- Fixed an issue where digital ads failed to generate when there were not enough images. The system now intelligently reuses available images and allows replacements later in the editor, ensuring consistent generation and multiple output versions.
- Fixed an issue where campaigns created from Brand Memories in “My Team” appeared in the Demo account instead of the correct workspace.
- Fixed an issue where WebP files were not supported when generating print ads.
- Fixed an issue where videos sometimes played audio only with no visuals until refreshed. Video playback now renders correctly on first load, regardless of music settings.
- Fixed an issue where the Create Campaign screen auto-scrolled to the bottom, making it difficult to enter campaign details.
- Fixed an issue where images were dropped during video creation.
- Added previews for logos and images when selecting assets.
- Fixed an issue where video campaigns could not be duplicated, bringing parity with print and digital workflows.
## December, 2025
### New Features
- Improved the Brand Memory generation and update experience to be more responsive and provide clearer feedback on progress and status.
- Enhanced the UI and feature set for creating ads without selecting a brand.
- Introduced form-based inputs with background processing to address pilot challenges and improve reliability.
- Launched the SmartDesign AI print workflow with multiple template variations for demonstration purposes.
- Expanded template handling to support a minimum of 25 templates per format to reduce repetition.
- Updated template categorization using new style definitions, enabling the AI to select more appropriate designs based on styles provided by the design team.
- Added the ability to change voiceover settings (gender, accent, etc.) directly from the edit screen.
- Enhanced video templates so the AI can automatically search the stock library using generated keywords and replace embedded video clips when applicable.
### Fixes
- Fixed an issue where the voiceover continued playing when a video was paused.
- Fixed an issue where the color picker sometimes displayed HEX values instead of the actual color.
- Improved regeneration messaging when rebuilding videos to clearly explain that existing design options will be overwritten.
- Addressed an issue where creating a video produced only a single design option instead of multiple variations.
## November, 2025
### New Features
- You can now copy a campaign, rename it and then make edits to create a similar style campaign, with new text and images.
- In Video creation, added a feature request to display the voiceover script beneath the video, allowing users to align specific lines with corresponding video segments.
- In Video creation, added enhanced slide timing controls, enabling users to speed up or slow down individual slides.
- Added a feature request for human-in-the-loop (HITL) review of brand memories that fall below a defined quality threshold to maintain accuracy and consistency.
- You can now update the brand memory when creating a campaign.
- Updated the British Accent Collection with a Northern Irish female voice.
- Language now automatically changes to UK or US English, depending on location.
- Added Welsh to the languages available for translation. 🏴
### Fixes
- Fixed an issue preventing Brand Memory from loading PDF brand guidelines. PDFs now upload and display correctly.
- Fixed an issue where video edits were not saving or appearing in shared versions. All changes now update and display properly.
- Fixed an issue where voiceover edits were not saving correctly. Pronunciation and text adjustments now persist in the final video.
- Added Help Tips throughout the platform.
- In Campaign Images, we made it more obvious how to close the window.
## October, 2025
### New Features
- Added playback controls to shared links, allowing clients to pause and replay content.
- Emails are now automatically sent to the requester with a link to the generated assets once they are created.
- Added the option to remove social media icons that are not relevant to a client.
- Added search functionality to the “Select Saved Brand” section, enabling users to quickly find and select saved brands.
- Improved the user journey to allow smooth progression from brand memory creation to campaign setup without backtracking.
- Added tooltips to support new users as they create a brand memory, build a campaign and make edits. You can close them whenever you like, they are very understanding.
### Fixes
- Fixed an issue where user-entered campaign names were being overwritten by SmartDesign AI, causing duplicate campaign titles.
- Fixed an issue where deleting a brand memory and attempting to recreate it caused an “already exists” error in SmartDesign AI.
- Fixed an issue in the SmartDesign AI editor where clicking on images, logos, or text redirected users to the linked website. Users can now move and edit elements freely.
- Fixed an issue where using text generation within a campaign produced additional copy that ignored the campaign brief.
- Fixed an issue where images occasionally failed to display in one of the creative preview modes.
- On iPad, fixed display issues on the “Add a Brand” screen so all fields and buttons are visible. The layout now prioritises existing brands and campaigns.
- On iPad, fixed inconsistent formatting of text fields and buttons for better alignment and sizing.
- On iPad, improved digital campaign and video creation performance and enlarged the video preview for clearer visibility.
---
## September, 2025
### New Features
- Added support for PDF uploads in the Campaign Images section. After uploading a PDF, users can select Generate AI Brief and include instructions such as “Use PDF to generate ads.” Available for digital campaigns only.
- Added search suggestions during AI image generation to help users find relevant image prompts more easily.
- Added real-time status updates for video campaign builds, matching the progress feedback provided for digital campaigns.
- Updated default voiceover level to 10, aligning with recommended audio settings for better playback quality.
- Set default music level to the recommended value for balanced audio output.
### Fixes
- Fixed an issue preventing users from searching and selecting saved brands in “Select Saved Brand.”
- Fixed missing voiceovers during playback, download, or regeneration. Audio now plays consistently.
- Fixed voiceover cut-off and sync issues at the end of videos.
- Fixed website address formatting to remove “https://” for cleaner display.
- Fixed telephone number formatting to show local format instead of international codes.
- Fixed an issue where cropped images could not be re-cropped. Users can now adjust images multiple times.
- Fixed outro fields (address, telephone, etc.) not updating automatically with the latest information.
- Fixed intro text not populating as expected. Intro fields now load correctly.
---
#### If you have an idea for a new feature in SmartDesign AI, or if you spot a bug that somehow escaped our team, email us at . We promise to treat both with equal urgency.
---
### [Editing](https://www.mediaferry.com/editing/)
**Published:** July 16, 2025
**Author:** Simon Gannon
**Content:**
## Editing
# ******AI-Powered Creative Editing, Rapid Approvals******
Collaborative online editing that lets sales, ad ops, and clients review, comment, and approve ad creatives in one place, cutting turnaround time and errors in your ad production workflow.
## **Collaborative Online Editing**
## **************Central Hub**************
Keep all teams connected in one shared workspace, eliminating scattered emails and endless file chasing.
## ************Unified Access************
Use AI-assisted workflows to route creatives to the right stakeholders, reducing back-and-forth and missed reviews.
## ******Shared Views******
Review the same, up‑to‑date asset so teams avoid errors from outdated files or conflicting edits.
## ************Live Updates************
See every change instantly, so discussions stay current and decisions move faster.
## **Get Faster Feedback**
## **Quick Markups**
Draw, highlight, and annotate directly on ad creatives for clear, precise feedback that speeds up approvals.
## **Smart Comments**
Keep threaded comments attached to specific visuals so reviewers cut guesswork, resolve questions faster.
## **Prompt Alerts**
Send instant notifications when feedback/approvals are needed, preventing bottlenecks in your creative editing and ad sign-off workflow.
## ****Speedy Edits****
Make on-the-fly edits without restarting workflows or waiting on the studio, so sales and ad ops can deliver final creatives to advertisers faster.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Guarantee Client Confidence**
## **Rapid Reviews**
Give advertisers a simple online review portal for ad creatives, so they can log in securely, see the latest version, and approve work.
## ******Fast Approval******
Use real-time previews and in-context feedback tools to help clients sign off on ads quickly, reducing approval delays.
## ******Consistent Quality******
Standardize your creative review and editing workflow to deliver high-quality, error-free ad assets that build advertiser trust and reduce costly rework.
## ****Revenue Ready****
Turn faster client approvals into faster campaign launches, so publishers recognize ad revenue sooner and help sales teams hit targets earlier.
## **Offer Total Transparency**
## **Version History**
View the full revision history for each ad and roll back at any time, so nothing is lost or accidentally overwritten.
## **Status Labels**
Track asset status at a glance—draft, in review, changes requested, approved—so teams always know what needs action next.
## **Audit Trail**
See who changed what and when, supporting accountability, compliance, and cleaner creative governance.
## ****Secure Sharing****
Share creative assets via secure links, letting clients review and comment without risking accidental edits to live files.
## **Seamless integrations with your existing systems**
Enhance your workflow with streamlined connectivity, ensuring your team can focus on creativity.
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integrations with your existing systems**
Enhance your workflow with streamlined connectivity, ensuring your team can focus on creativity.
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate your time to market and discover how Mediaferry empowers your advertisers to achieve more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
### Frequently Asked Questions
##### What is Mediaferry?
Mediaferry is an AI Creative Operations Platform that scales creative production by blending human-led creativity with AI-driven automation in a unified workflow. It connects brief intake, studios, approvals, and publishing into a single production engine.
##### Who is Mediaferry for?
Mediaferry serves brands & in-house agencies to help scale in-house creative production without growing their studio, agencies to deliver more work without increasing headcount, and news publishers to create ads and close deals faster.
##### How does Mediaferry differ from other design tools and AI platforms?
General AI platforms solve only parts of creative production. Mediaferry unifies the entire creative production workflow in a single platform – from brief to approved assets to published output, all in one system.
##### How does Mediaferry help brands scale creative production?
For brands and in-house agencies, Mediaferry solves the growth paradox: You need more assets to compete in more channels and markets, but scaling your studio is expensive and slow. Mediaferry scales your creative production output without adding headcount, reduces studio dependency by automating routine work, helps launch campaigns faster while maintaining brand consistency, and reduces cost per asset.
##### What results do publishers achieve with Mediaferry?
Revenue leaders achieve shorter sales cycles and consistent brand quality. They benefit from 35% faster campaign launches, 40% reductions in ad costs, and fewer errors overall. Sales teams present finished creatives during the same call, boosting conversions without adding headcount and directly capturing revenue lost to slow processes.
##### Can Mediaferry integrate with our existing tools?
Yes. Mediaferry sits beneath existing creative workflows to connect the full production lifecycle. It integrates with all leading design tools, workflow management platforms, DAMs, publishing platforms, approval systems. It doesn’t replace your existing tools. It orchestrates them into a unified production engine.
##### Is there a free trial or demo available on Mediaferry?
Yes. Mediaferry offers live product demo, hands-on trial and custom proof of concept. Test Mediaferry on your actual workflows. [Request a demo.](https://www.mediaferry.com/contact/ "Contact Us")
##### How does pricing work on Mediaferry?
Mediaferry offers flexible pricing across its platform and AI services, designed to align with how creative and marketing teams actually operate. Depending on the product, pricing may be based on users, production outcomes, platform access, or managed AI assistant capacity. This allows organizations to start small, scale usage over time, and match costs to operational value and production volume. Additional services such as integrations, custom workflows, storage, and human-in-the-loop support are scoped separately where required.
##### How does Mediaferry handle data security?
Mediaferry takes security seriously with enterprise-grade protections including encryption, access control, audit logs, SOC 2 Type II, GDPR compliance and regular security audits. Your creative assets remain your property. Mediaferry never uses your content for model training or any other purpose.
---
### [APIs and Integrations](https://www.mediaferry.com/apis-and-integrations/)
**Published:** July 5, 2024
**Author:** gausingh
**Content:**
# ******************Integrate and extend your creative workflow******************
Extend the power of AI-driven asset production across your workflow with Mediaferry Integrations. And, easily connect your favorite tools and platforms.
[Digital Advertising Platforms](#digital)[Work Management Systems](#work-management)[Billing Systems and CRMs](#billing-system)
[Creative Automation and Analytics](#creative-auto)[Creative Design and Layout](#creative-design)[Digital Asset Management](#digital-asset)[Authentication](#auth)
## **Digital Advertising Platforms**
Integrate with major digital ad platforms to streamline campaign management, automate ad placement, and track performance in real-time. All in a couple of easy steps.
## **Facebook**
Traffic campaigns from Mediaferry to Facebook Ads and get campaign analytics.
## **Google Ads**
Traffic campaigns from Mediaferry and get campaign analytics.
## **Simpli.fi**
Traffic campaigns from Mediaferry to Simpli.fi and get campaign analytics.
## ****Google Ad Manager****
Traffic campaigns from Mediaferry to GAM and get campaign analytics.
## **Instagram**
Traffic campaigns from Mediaferry to Instagram Ads and get campaign analytics.
---
## **Work Management Systems**
Connect with other work management tools to enhance project tracking, task management, and team collaboration, ensuring your workflows are always efficient.
## **ClickUp**
Share projects, tasks, and assets between ClickUp and Mediaferry.
## **Trello**
Share projects, tasks, and assets between Trello and Mediaferry.
## ****Monday.com****
Share projects, tasks, and assets between Monday.com and Mediaferry.
## **Workfront**
Share projects, tasks, and assets between Workfront and Mediaferry.
---
## **Billing Systems and CRMs**
Automate billing, briefing, and CRM tasks by integrating with leading systems. Ensure seamless collaboration and enhanced customer management.
## **AdBase**
Share campaigns, tasks, briefs, and assets between AdBase and Mediaferry.
## **Concept**
Share campaigns, tasks, briefs, and assets between Concept and Mediaferry.
## **Gemstone**
Share campaigns, tasks, briefs, and assets between Gemstone and Mediaferry.
## **Naviga Global**
Share campaigns, tasks, briefs, and assets between Naviga and Mediaferry.
## **AdPoint**
Share campaigns, tasks, briefs, and assets between AdPoint and Mediaferry.
## **FutureProof**
Share campaigns, tasks, briefs, and assets between FutureProof and Mediaferry.
## **Hubspot**
Share campaigns, tasks, briefs, and assets between Hubspot and Mediaferry.
## **Salesforce**
Share campaigns, tasks, briefs, and assets between Salesforce and Mediaferry.
---
## **Creative Automation and Analytics**
Automate your creative processes and get valuable insights with advanced analytics integrations. Drive data-informed decisions and optimize your content performance.
## **Looker Studio**
Use Mediaferry data to create customizable dashboards and reports.
## **One2Edit**
Build and manage creative assets in One2Edit within Mediaferry.
## **Ninjacat**
Use Mediaferry data to produce customizable dashboards and reports.
---
## **Creative Design and Layout**
Streamline your design workflows by integrating with common design tools. Ensure consistency, fast approvals, and maintain brand integrity across all your assets.
## **Adobe InDesign**
Launch Adobe InDesign application directly from Mediaferry to create and update assets.
## **Adobe Photoshop**
Launch Adobe Photoshop application directly from Mediaferry to create and update assets.
---
## **Digital Asset Management**
Centralize, secure, and manage your digital assets with integrated DAM solutions. Control your brand assets, improve accessibility, and collaboration.
## **Adobe Experience Manager Assets**
Import or share assets to Adobe experience manager assets.
## **Aspera**
Import or share assets to Aspera.
## **Dropbox**
Import or share assets to Dropbox.
## **LucidLink**
Import or share assets to LucidLink.
## **WeTransfer**
Import or share assets to WeTransfer.
## **Amazon S3**
Import or share assets to Amazon S3 cloud.
## **Box.com**
Import or share assets to Box.com.
## **Google Drive**
Import or share assets to Google Drive.
## **Microsoft OneDrive**
Import or share assets to Microsoft OneDrive.
---
## **Authentication**
Ensure secure access with Single Sign-On (SSO) and multi-factor authentication (MFA) integrations. Robust security for your creative workflows.
## **Auth0**
Ensure secure access with Auth0 authentication.
## **Google Workspace**
Integrate your Google ecosystem with ease.
## **SAML**
Access Mediaferry using existing credentials.
## **Okta**
Connect custom applications to Mediaferry
## **Azure Entra ID**
Ensure secure access with Azure Entra ID.
## **LDAP/Active Directory**
Enable secure user authentication and directory synchronization.
## **M****i****s****s****i****n****g** **an integration?**
Mediaferry integrates with any other application using APIs. If you have a request, or simply want to learn more, contact us today.
[Get in touch](/contact/)
---
### [Asset Generation](https://www.mediaferry.com/asset-generation/)
**Published:** July 16, 2025
**Author:** Simon Gannon
**Content:**
## Asset Generation
# ********Imagine Having Your Own Personal AI Designer********
Produce high-quality assets faster with AI-powered ad production, helping you generate campaign assets in minutes while staying brand-compliant, impress clients, and drive measurable revenue growth.
## **AI Designer for A1 Designs**
## **************AI-Powered Creativity**************
Unlock AI-powered ad production efficiency. Generate compliant campaign assets for print, digital, and video in minutes.
## ************Dynamic Templates************
Scale cross-channel ad assets with flexible templates using AI, ensuring brand consistency and 90% faster production.
## ******Regenerate to Elevate******
Refine briefs and instantly regenerate AI ad variations —ideal for news publishers streamlining sales cycles.
## ************AI-Generated Assets************
Create compelling AI-generated ad copy, visuals, and hybrids— helping news publishers cut costs and prove advertiser ROI.
## **Consistent & Compliant**
## **Stay On-Brand**
Automatically enforce brand guidelines and legal standards across all channels in AI ad production.
## **Creative Consistency**
Maintain seamless brand identity across print, digital, and video ads —boosting advertiser trust for news media.
## **Quick Adaptations**
Effortlessly adapt ad assets for campaigns, audiences, or channels, enabling publishers to scale variations and upsell faster.
## ****Human Backup****
Not happy with AI designs? Add human-in-the-loop. Our design studio provides on-demand refinements and bespoke creative direction.
## **Your Personal AI Asset Generation for Faster Revenue Growth**
Create high-quality, on-brand campaigns faster with AI design, helping you launch sooner, impress clients, and boost revenue growth.
## **AI Creativity**
Produce standout designs instantly to win more clients and grow revenue.
## **Brand Consistency**
Keep creative on-brand and compliant, building client trust and sales.
## **Effortless Variations**
Quickly refine designs to they capture attention and secure more deals.
## **Scalable Production**
Handle more high volume campaigns easily, unlocking faster revenue growth.
## **Streamlined Scaling**
## **************Unified Campaigns**************
Centralize AI ad production for every format and channel (print, digital, video) on one platform to streamline workflows for news publishers.
## ************Production at Scale************
Scale AI-generated ad assets in any size, format, or variation—reducing per-ad costs and enabling massive campaign volume.
## ******Automated Workflows******
Automate approvals, asset management, trafficking, and ROI reporting in AI workflows—cutting production from 48 hours to 10 minutes for news teams.
## ************Enhanced Upselling************
Unlock inventory visibility to upsell multi-product packages via AI ad production, growing deal sizes and revenue for news publishers.
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### Media and publishers
Accelerate speed to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### Brands and agencies
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
### Frequently Asked Questions
##### What is Mediaferry?
Mediaferry is an AI Creative Operations Platform that scales creative production by blending human-led creativity with AI-driven automation in a unified workflow. It connects brief intake, studios, approvals, and publishing into a single production engine.
##### Who is Mediaferry for?
Mediaferry serves brands & in-house agencies to help scale in-house creative production without growing their studio, agencies to deliver more work without increasing headcount, and news publishers to create ads and close deals faster.
##### How does Mediaferry differ from other design tools and AI platforms?
General AI platforms solve only parts of creative production. Mediaferry unifies the entire creative production workflow in a single platform – from brief to approved assets to published output, all in one system.
##### How does Mediaferry help brands scale creative production?
For brands and in-house agencies, Mediaferry solves the growth paradox: You need more assets to compete in more channels and markets, but scaling your studio is expensive and slow. Mediaferry scales your creative production output without adding headcount, reduces studio dependency by automating routine work, helps launch campaigns faster while maintaining brand consistency, and reduces cost per asset.
##### What results do publishers achieve with Mediaferry?
Revenue leaders achieve shorter sales cycles and consistent brand quality. They benefit from 35% faster campaign launches, 40% reductions in ad costs, and fewer errors overall. Sales teams present finished creatives during the same call, boosting conversions without adding headcount and directly capturing revenue lost to slow processes.
##### Can Mediaferry integrate with our existing tools?
Yes. Mediaferry sits beneath existing creative workflows to connect the full production lifecycle. It integrates with all leading design tools, workflow management platforms, DAMs, publishing platforms, approval systems. It doesn’t replace your existing tools. It orchestrates them into a unified production engine.
##### Is there a free trial or demo available on Mediaferry?
Yes. Mediaferry offers live product demo, hands-on trial and custom proof of concept. Test Mediaferry on your actual workflows. [Request a demo.](https://www.mediaferry.com/contact/ "Contact Us")
##### How does pricing work on Mediaferry?
Mediaferry offers flexible pricing across its platform and AI services, designed to align with how creative and marketing teams actually operate. Depending on the product, pricing may be based on users, production outcomes, platform access, or managed AI assistant capacity. This allows organizations to start small, scale usage over time, and match costs to operational value and production volume. Additional services such as integrations, custom workflows, storage, and human-in-the-loop support are scoped separately where required.
##### How does Mediaferry handle data security?
Mediaferry takes security seriously with enterprise-grade protections including encryption, access control, audit logs, SOC 2 Type II, GDPR compliance and regular security audits. Your creative assets remain your property. Mediaferry never uses your content for model training or any other purpose.
---
### [Contact Us](https://www.mediaferry.com/contact/)
**Published:** April 1, 2026
**Author:** usharma
**Content:**
# **See how Mediaferry® can help you**
Please fill the form below and we will get in touch soon.
---
### [Guides and Whitepapers](https://www.mediaferry.com/guides-whitepapers/)
**Published:** February 2, 2026
**Author:** Ashu Jha
**Content:**
# Guides & Whitepapers
Our collection of downloadable guides, reports and white papers coverings the insights, challenges and opportunities of Media and Publishers.
## **Explore Our Marketing & Growth Guides**
The publisher’s playbook for faster ad production
## **Smart Publishers Are Already Using AI Ad Production. Here’s What They Discovered**
[Learn More](https://www.mediaferry.com/reports-and-white-paper/smart-publishers-are-already-using-ai-for-ad-production-heres-what-they-discovered/)
Operational takeaways for publishers
## **Using AI to Boost Productivity and Revenue Without Reducing Headcount**
[Learn More](https://www.mediaferry.com/reports-and-white-paper/using-ai-to-boost-productivity-and-revenue-without-reducing-headcount/)
## **Trusted by Leading Partners**
## **Need a custom strategy
to scale faster and smarter?**
[Talk to Our Experts](/contact/)
---
### [End User License Agreement](https://www.mediaferry.com/end-user-license-agreement/)
**Published:** February 27, 2026
**Author:** gausingh
**Content:**
# ****End User License Agreement for Mediaferry****
This End User License Agreement (“Agreement” or “EULA”) is entered into between EKCS and its related entities and subsidiaries (“EKCS”, “Licensor”, “we”, “us”, or “our”) and the entity or individual identified in the applicable Order Form (“Client”, “Licensee”, or “you”). By executing an Order Form or accessing or using the Mediaferry Software, you agree to be bound by the terms of this Agreement.
### ****1. Definitions****
- **Authorized End User:** means any employee, contractor, or individual authorized by the Client to access and use the Software.
- **Client Content:** means all inputs, prompts, uploads, assets, data, and outputs generated or processed through the Software.
- **Generative Output:** means any ad, creative, design, video, image, text, or other media generated using AI or automation features within Mediaferry.
- **Mediaferry or Software:** means the proprietary software Mediaferry software platform and related technology owned or licensed by EKCS.
- **Order Form:** means the commercial ordering document executed between the parties that specifies subscription scope, pricing, billing triggers, term, and other commercial terms governing the Client’s access to the Software and Services.
- **Services:** means any hosting, support, maintenance, integration, AI generation, asset production, or related services provided by EKCS in connection with the Software, as may be described in the Order Form.
### **2. License Grant**
Subject to compliance with this Agreement and payment of applicable fees, EKCS grants the Client a limited, non-exclusive, non-transferable, non‑sublicensable, and revocable license to access and use the Software solely for internal business purposes during the Term. Such use shall be limited to Authorized End Users and in accordance with applicable laws.
### ****3. Account Access****
The Client is responsible for maintaining the confidentiality of their account credentials and is liable for all activities that occur under its account. If there is any unauthorized use of the account, the Client must notify EKCS immediately.
### **4. **Restricted Use****
Except as expressly permitted under this Agreement, the Client shall not copy, reproduce, distribute, sublicense, lease, sell, resell, or otherwise commercially exploit the Software. The Client shall not reverse engineer, decompile, disassemble, or attempt to derive source code, algorithms, or underlying structure of the Software. The Client shall not provide access to unauthorized third parties, use the Software as a service bureau or white‑label platform, remove proprietary notices, circumvent usage controls, or use the Software in any unlawful or fraudulent manner.
### **5. **User Requirements****
The Client agrees to ensure that all Authorized End Users:
Cookies from our Site cannot be read by other Sites. Most browsers will accept cookies unless you change your browser settings to refuse them. Cookies we use on our Site:
- Are at least 18 years old.
- Provide accurate, current, and complete information when creating an account.
### **6. **Intellectual Property Rights****
All rights, title, and interest in and to the Software, including all AI models, design frameworks, templates, user interfaces, enhancements, modifications, and derivative works, remain solely and exclusively vested in EKCS and its licensors. No ownership rights are transferred to the Client, and all rights not expressly granted are reserved by EKCS.
### **7. **Customer Content and Output Rights****
The Client retains ownership of all Customer Content uploaded or submitted into the Software. The Client represents and warrants that it possesses all necessary rights, licenses, and permissions to use such content. Subject to payment of all applicable fees, EKCS hereby assigns to the Client all rights, title, and interest, if any, that EKCS may hold in the final Generative Outputs upon download or export by the Client. The Client acknowledges that it is solely responsible for the review, clearance, and lawful use of all Outputs, and that AI‑generated content may require independent intellectual property or regulatory review prior to publication or distribution.
### **Third-party links**
Our Site may have links to other websites. Please review their privacy policies to learn more about how they collect and use your personal data, because we do not control their policies and personal data processing practices.
### **8. AI and Third-Party Tools**
The Software may incorporate or integrate third‑party artificial intelligence engines, stock libraries, music libraries, image repositories, and other creative or generative tools to enable content creation and production functionalities. The Client acknowledges that outputs generated through such integrations may rely on third‑party datasets, technologies, or licensed materials, and EKCS does not warrant that such outputs will be free from third‑party intellectual property claims.
The Client may upload and use its own images, audio, video, text, and other media within the Software, and shall retain ownership of such content. The Client represents and warrants that it owns or has obtained all necessary rights, licenses, permissions, consents, and releases required for the use, reproduction, generation, and commercialization of such content, including any personality, publicity, or copyright rights.
By submitting content into the Software, the Client grants EKCS a limited, non‑exclusive right to use such content solely for the purpose of providing and operating the Software and Services. The Client remains solely responsible for ensuring that all Inputs and resulting Outputs comply with applicable laws and do not infringe third‑party rights.
To the maximum extent permitted by law, EKCS disclaims liability for any claims arising out of or relating to Client‑uploaded content, third‑party materials, or outputs generated through third‑party AI or creative tools.
### **9. System Availability**
EKCS will make reasonable efforts to maintain the availability of the Software. However, the Software may be subject to downtime arising from maintenance, upgrades, infrastructure dependencies, or events beyond EKCS’s control. The Client will be notified of scheduled downtimes.
### **10. Suspension and Termination**
EKCS may suspend or terminate access to the Software in the event of non‑payment, security risks, legal violations, or breach of this Agreement. Upon termination, all license rights cease immediately and access to the Software may be revoked without further notice.
### **11. **Disclaimers & Limitation of Liability****
The Software/ Services are provided “as is” and “as available,” without any warranties, express or implied, including but not limited to implied warranties of merchantability and non-infringement. EKCS does not guarantee the reliability, quality, or availability of the Services, nor does it ensure uninterrupted or error-free operation. The Client acknowledges that the use of the Services is at your own risk.
To the maximum extent permitted by law, EKCS’s aggregate liability arising out of or relating to this Agreement shall not exceed the fees paid by the Client in the one (1) month preceding the event giving rise to the claim. EKCS shall not be liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, revenue, data, or business opportunities.
### **12. **Indemnity****
The Client agrees to indemnify and hold harmless EKCS and its affiliates, officers, and agents from any claims or demands, including reasonable attorneys’ fees, arising from the Client’s :
- violation of any third-party rights, including intellectual property or privacy rights;
- misuse of the Services;
- breach of any laws or regulations in connection with the use of the Services.
This indemnity obligation will survive the termination of this Agreement and Client’s use of the Services.
### **13. Entire Agreement**
These terms, along with the Order Form, constitute the entire agreement between the parties regarding the subject matter herein and supersede any prior agreements or understandings.
### **14. Compliance with Laws**
Both parties agree to comply with all applicable laws and regulations in connection with their performance under these Terms.
### **15. Governing Law**
This Agreement shall be governed by and construed in accordance with the laws specified in the applicable Order Form, and courts located therein shall have exclusive jurisdiction.
### **16. Contact Information**
For any questions regarding these terms, please contact us at:
at .
---
### [Customer stories](https://www.mediaferry.com/customer-stories/)
**Published:** July 29, 2025
**Author:** Simon Gannon
**Content:**
## Customer Stories
# ********Accelerate Revenue with Smarter Ad Production********
Mediaferry helps revenue leaders in local news publishing reduce turnaround times, improve advertiser satisfaction, and grow ROI through AI-powered creative automation.
## **[Empowered Sales Teams](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/)**
Newsquest transforms ad production and sales performance using Mediaferry’s SmartDesign AI.
## **Sales Speed**
Sales teams wanted faster creative turnaround and more control to focus on selling instead of waiting for artwork.
## **AI-Driven Efficiency**
SmartDesign AI cut turnaround times from 48 hours to 15 minutes, enabling same-day campaign launches and instant visuals for advertisers.
## **Seamless Integration**
Connected with CRM systems, artwork now flows smoothly from booking to approval, ensuring every ad is on-brand and ready to go.
## ****Rapid Adoption****
With remote training, guides, and regional super users, teams quickly embraced AI and saw measurable gains in quality and speed.
```
```
[Read about Newsquest](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/)
```
```
[Read about McClatchy](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/)
## **[Smarter Asset Production](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/)**
US news group boosts ad performance and ROI using AI-powered creative automation from Mediaferry.
## **************Streamlined Workflow**************
Integrated systems and automated tasks to simplify ad production across print, digital, and video.
## ************Faster Turnaround************
AI tools enabled quicker campaign creation, reducing delays and speeding up time to market.
## ******Better Collaboration******
Advertisers could review and approve creative directly, improving response times and satisfaction.
## ************Clearer Results************
Real-time campaign reports gave visibility into performance, helping prove ROI to advertisers.
## **[Scaling Digital Advertising](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)**
Spanish media group streamlined digital ad ops with AI-powered automation and real-time campaign tracking.
## **Template Creation**
Smart templates enabled fast, consistent banner builds across multiple sizes and formats.
## **Workflow Efficiency**
Automated production and trafficking reduced manual work and expedited delivery.
## **Client Access**
Advertisers could log in, review and approve assets directly, reducing delays.
## ****Real-Time Reporting****
Track performance instantly and share ROI insights with advertisers and teams.
```
```
[Read about Vocento](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)
```
```
[Read about ICONIC](https://www.mediaferry.com/customer-story/national-worlds-digital-revolution-with-mediaferry/)
## **[Powering Local Growth](https://www.mediaferry.com/customer-story/national-worlds-digital-revolution-with-mediaferry/)**
UK publisher streamlined ad operations and improved ROI with automated workflows and client-facing tools.
## **************Smart Workflows**************
Automated production and tracking improved speed, reduced admin, and cut costs.
## ************Client Access************
Advertisers use eVouchering to view, share, and analyse campaign performance instantly.
## ******Seamless Integration******
Connected CRM, billing, and ad servers to centralize creative and data operations.
## ************Sustained Value************
10+ year partnership supported by Mediaferry’s flexible platform and dedicated team.
## Mediaferry® uses AI-powered production to help publishers grow revenue faster than ever.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
---
### [Rebuilding Revenues](https://www.mediaferry.com/rebuilding-revenues/)
**Published:** October 1, 2025
**Author:** Simon Gannon
**Content:**
## AI-powered solutions helping news publishers grow
---
### [Mediaferry Security](https://www.mediaferry.com/security/)
**Published:** December 3, 2025
**Author:** rmanglik
**Content:**
# A Robust Platform For Mission-Critical Work
Our clients rely on us for their creative work, so keeping things secure and running smoothly is very important to us. Our platform and processes are designed to protect data, maintain uptime, and ensure operational continuity.
## **Infrastructure Reliability**
Mediaferry delivers unbreakable uptime through multi-region AWS hosting and automated failover systems. Enterprise-grade redundancy ensures seamless operations even during outages.
## **Hosted in Multiple AWS Regions**
Mediaferry runs on enterprise-grade Amazon Web Services (AWS) infrastructure with SOC compliance, providing global reliability and scalability.
## **Continuous Monitoring**
Real-time system monitoring and 24/7 alerting help detect and address anomalies before they affect users.
## ****Redundancy & Failover****
Automated data backups, replication, and recovery protocols ensure continuity of service and minimal downtime in the event of an outage.
## **Rapid Patch Management**
Security patches and updates are deployed immediately across all environments to reduce exposure and maintain compliance.
---
## **Access & Isolation Controls**
We ensure strict isolation with dedicated client instances and no shared admin access across environments. Granular authentication and permissions protect workflows without compromising security.
## **Independent Client Instances**
Clients can be hosted in their own instance, ensuring that if one system experiences downtime, others remain unaffected.
## **Encrypted Network Traffic**
All traffic is secured with HTTPS/TLS encryption for secure data transmission.
## ****No Shared Admin Access****
There are no global logins or master accounts spanning all systems; each environment has its own authentication, permissions, and access controls.
## **Isolated Data Storage**
Sensitive data remains segregated across client environments to prevent cross-access.
---
## **Data Protection & Compliance**
Enterprise-grade encryption and isolation for all sensitive data ensure comprehensive protection across workflows. ISO 27001 certification and rigorous audits maintain unwavering compliance standards.
## **Encrypted Data at Rest**
Personally identifiable or sensitive data uses AES-256 encryption standards for protection.
## **SOC Compliance**
AWS-based infrastructure meets SOC standards for operational security and reliability.
## **Regular Security Audit****s**
Mediaferry’s security is validated through ISO 27001 certification and regular third-party penetration testing.
## **Privacy-Focused Processes**
Comprehensive measures protect data privacy and support operational trust.
---
## **Authentication**
Ensure secure access with Single Sign-On (SSO) and multi-factor authentication (MFA) integrations. Robust security for your creative workflows.
## **Auth0**
Ensure secure access with Auth0 authentication.
## **Okta**
Connect custom applications to Mediaferry with Okta.
## **Looking for a Secure Creative Operations Platform?**
Contact us for a personalized demo or consultation to safeguard your production processes with Mediaferry’s proven infrastructure.
[Get in touch](/contact/)
---
### [Cookie policy](https://www.mediaferry.com/cookie-policy/)
**Published:** September 6, 2024
**Author:** admin_mhtfd8iz
**Content:**
# **Cookie policy**
### **Overview**
In this Cookie Policy we will provide you with detailed information on how Mediaferry (hereinafter – the “we” or “our”), shall undertake to ensure the security of personal information and the protection of rights of the visitors and users of the websites (hereinafter – the “Visitors”, “You”) while you use our websites including but not limited to https://www.mediaferry.com (hereinafter – the “Site”) and the content on it.
### **What is a cookie?**
A cookie is a small file placed onto your device that enables our Site features and functionality. For example, cookies can enable us to identify your device and secure your access to the Site. Cookies also allow the Site to remember information about your browsing on the Site for a while and to recognize you the next time you visit the Site. All this allows us to give you the opportunity to use the Site comfortably and to make the Site even more user-friendly.
### **Why do we use cookies?**
We use cookies for the following main purposes:
- To ensure efficient and safe functioning of the Site. We use cookies to enable and support our security features, and to help us detect malicious activity on our Site.
- To understand, improve, and research products, features, and services, including when you access our Site from other websites or devices such as your computer or your mobile device.
- To recognize the returning visitors of the Site. Cookies help us show you the right information and personalize your experience. Cookies also help avoiding re-registration or re-filling of the information by you each time you visit the Site.
- To analyze your habits so that the functioning of the Site would be convenient, efficient and would conform to your needs and expectations.
- To measure the flows of the information and data being sent to our Site. We use the cookies for accumulation of statistical data about the number of users of the Site and their use of the Site.
- For targeting and advertising. By using the cookies we may collect information so that only relevant content is displayed for the browser by creating different target groups. We may use cookies to show you relevant advertising both on and off our Site.
### **What cookies do we use?**
Each time you visit our Site, the long-term (persistent) cookies may be created, which stay in your browser after you sign-up and will be read by us when you return to our Site and not deleted after you finish browsing our Site, and the short-term (session) cookies, which expire or are deleted after you finish browsing our Site (i.e. they usually last during the current visit to our Site or browsing session).
**Cookies used by the Company:**
- Strictly required or necessary cookies. These cookies are required for the operation of our Site. They include, for example, cookies that enable storage of information filled by you during the browsing session, enable you to log into secure areas of our Site. Without these cookies operation of the Site would be impossible or its functioning may be severely affected.
- Preferences cookies. These improve the functional performance of our Site and make it easier for you to use. These cookies remember the settings selected by the Visitors (for example, the settings of language or currency). With the use of these cookies, the Visitors may avoid the changes of settings during each visit of the Site. These cookies also remember changes made by you in the Site (for example, in case you leave comment on the Site). These cookies do not track your behavior in other websites.
- Analytics and Statistics. These cookies show us if the Visitor has visited our Site before. The analytic cookies allow us to recognize and count the number of users of our website and see how such users navigate through our Site. We also use cookies to understand, improve, and research products, features, and services. For instance, analytical cookies may show us, which websites are visited more frequently, help us to record dysfunctionalities of the Site, etc.
- Marketing and Retargeting. These cookies are usually set by our marketing and advertising partners. They may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow these cookies you will not experience targeted ads for your interests.
**Third-party cookies:**
- Advertising cookies – some ads you can see on our Site might be provided by other legal entities. Some of these entities use their own cookies by analyzing how many people have seen the specific advertisement or how many people have seen it more than once. The companies creating such cookies apply the policies prepared by themselves and we have no influence on the creation or storage of such cookies. We recommend you take a separate interest in the Privacy Policy or the Cookie Policy of those companies, which will be placed on their websites.
- Other third-party cookies – in some web pages of our Site, the other entities (for example, social networks) may also use their own anonymous cookies designed so that the programs or applications developed by them would suit your needs. Due to the specific features of the functioning of the cookies, our Site does not have access to the information transmitted by these cookies, likewise other entities do not have access to the information collected by the cookies set by us.
- We use Google Analytics, a web analysis service provided by Google, Inc (hereinafter referred to as “Google”). The information collected by Google Analytics is transmitted to and stored with Google. Google may transmit the information collected by Google Analytics to the third parties as required by the law or when those third parties process the information in the name of Google. We recommend consulting the Google Privacy and Cookies Policy on a separate and regular basis.
### **How to refuse of block cookies?**
Many web browsers are set so that they would automatically accept all cookies.
You may refuse and make a preference which cookies you allow by choosing it in our Cookie Consent Banner. Also all the cookies will be set if you accept all by clicking “Accept All” on our Cookie Consent Banner.
The Visitors may, at their discretion, manage, block or delete cookies, if the settings of their browser or device enable them to do so. Nevertheless, if you refuse or block the cookies or other similar technologies, some functions of the Site may be inaccessible to you or they may operate not properly.
We draw your attention that necessary cookies are critical for functioning of our Site, and in case of your objections, some features of the Site may not work or may not work properly.
You may require that we delete all the data about you, as collected and processed with the help of the cookies, by contacting to the email address hello@mediaferry.com.
You can opt out of Google Analytics without affecting how you visit our Site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.
You may find more information about how to delete cookies, as well as the other useful information related to the use of the cookies, on the website http://www.allaboutcookies.org/.
### **Do we update our cookie policy?**
This Cookie Policy may be updated by us from time to time. We will inform you about the updates, by providing the new version of the Cookie Policy. For this reason, we recommend you periodically visit our Site, where you will always find the latest version of this Cookie Policy.
This Cookie Policy shall be applied from the date of announcement of it on the Site.
### **Contact Us**
If you have any questions or concerns about this Cookie Policy, please contact us at .
---
### [SmartReview](https://www.mediaferry.com/workflow-automation/)
**Published:** August 9, 2024
**Author:** admin_mhtfd8iz
**Content:**
# ********Drive efficiency with AI-powered creative workflow automation********
Streamline your processes with creative workflow automation, allowing your team to focus on delivering high-quality work efficiently.
## **Create better briefs to avoid confusion and rework**
## **************AI-assisted briefing**************
Convert raw data to a structured brief so you can eliminate confusion and save revisions.
## ************Data validation************
Ensure all critical information is captured in the brief for successful campaign execution.
## ******Dynamic templates******
Customizable briefing templates for different campaign types to simplify your workflow.
## ************Brand compliance************
Evaluate your brief to ensure it aligns with your brand guidelines and historical submissions.
## **Streamline quality checks with automated artwork preflight**
## **Artwork preflight**
Check for potential issues in the artwork, like image resolution, fonts, incorrect color profiles, file format errors etc.
## **Campaign preflight**
Check for potential issues in the campaign data, like creative assets, targeting parameters, budgets, timelines etc.
## **Preflight workflows**
Tailor preflight checks to your specific campaign and artwork requirements.
## ****Error reporting****
Automatically identify and report errors, minimizing the risk of rework or delays.
## ********Streamline quality checks with automated artwork preflight********
## ********************Artwork preflight********************
Check for potential issues in the artwork, like image resolution, fonts, incorrect color profiles, file format errors, etc.
## ************Campaign preflight************
Check for potential issues in the campaign data, like creative assets, targeting parameters, budgets, timelines, etc.
## ****************Preflight workflows****************
Tailor preflight checks to your specific campaign and artwork requirements.
## **********************Error reporting**********************
Automatically identify and report errors, minimizing the risk of rework or delays.
## **Improve efficiencies with creative workflow automation**
## **************Process automation**************
Automate steps of your creative production, i.e. data capturing, batch processing, file tagging, etc.
## ************Approval workflows************
Set up custom approval paths to streamline the review process and reduce bottlenecks.
## ******Asset delivery******
Deliver approved campaign assets to third-party DAMs, CRMs, FTPs, and ad servers.
## ************Real-time alerts************
Get instant updates on campaign progress, i.e. new feedback, asset approvals, and final delivery.
## See how Mediaferry® can help you to streamline and automate your creative production.
[Schedule a demo today](/contact)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integration with your existing systems**
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### **Media and publishers**
Accelerate speed to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### **Brands and agencies**
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
### [Creative Work Management](https://www.mediaferry.com/creative-work-management/)
**Published:** July 4, 2024
**Author:** gausingh
**Content:**
# ******Streamline creative work management. Deliver faster.******
Gain full control over your creative work management across all media formats and improve collaboration among your team members.
## **Bespoke workflow solution, tailored to fit your needs**
## **************Fully-managed**************
Let our team handle the setup and configuration so you can concentrate on what you do best.
## ************Personalized setup************
Our experts work with you to design and implement workflows that suit your processes.
## ******Hands-on onboarding******
Ensure a fast and seamless transition with our comprehensive onboarding.
## ************24/7 support************
Get ongoing assistance to adapt and refine workflows as your needs evolve.
## **Creative work management from a single, intuitive platform**
## **Unified dashboard**
Organize and track all your campaigns and projects in one accessible place.
## **Custom workflows**
Tailor workflows to fit your team’s specific needs and methodologies.
## **Seamless collaboration**
Integrated chat, comments and notifications enable teams to collaborate and communicate.
## ****Realtime reporting****
Gain actionable insights with customizable dashboards and real-time project data.
## **Manage all creative work from a single, intuitive platform**
## **Unified dashboard**
Organize and track all your campaigns and projects in one accessible place.
## **Custom workflows**
Tailor workflows to fit your team’s specific needs and methodologies.
## **Seamless collaboration**
Integrated chat, comments, and notifications enable teams to collaborate and communicate.
## ****Real-time reporting****
Gain actionable insights with customizable dashboards and real-time project data.
## See how Mediaferry® can help you to streamline and automate your creative production.
[Schedule a demo today](/contact)
## **Built-in creative review and approval to improve efficiency**
## **Faster reviews**
Utilize the integrated proofing tool to review, annotate and approve your creative assets.
## ******Version control******
Track asset versions and changes easily using an automated version control mechanism.
## ******Approval workflows******
Set up custom approval paths to streamline the review process and reduce bottlenecks.
## ****Real-time alerts****
Receive automatic alerts for review requests and approvals, ensuring fast responses.
## ****End-to-end campaign management and reporting****
## **********Campaign activation**********
Activate and traffic cross-channel campaigns and assets directly from Mediaferry.
## ********Asset management********
Schedule and automate the delivery of final assets to clients and stakeholders.
## **********Real-time analytics**********
Access real-time data on project performance and send data to your preferred MIS systems.
## ************Customizable reports************
Generate detailed production and campaign reports tailored to your needs.
## **End-to-end campaign management and reporting**
## ********Campaign activation********
Activate and traffic cross-channel campaigns and assets directly from Mediaferry.
## **Asset management**
Schedule and automate the delivery of final assets to clients and stakeholders.
## ****Real-time analytics****
Access real-time data on project performance and send data to your preferred MIS systems.
## ********Customizable reports********
Generate detailed production and campaign reports tailored to your needs.
## **Seamless integrations with your existing systems**
Enhance your workflow with streamlined connectivity, ensuring your team can focus on creativity.
[See all integrations](https://mediaferry.com/apis-and-integrations/)
## **Seamless integrations with your existing systems**
Enhance your workflow with streamlined connectivity, ensuring your team can focus on creativity.
[See all integrations](https://mediaferry.com/apis-and-integrations/)
### **Media and publishers**
Accelerate speed to market and see how Mediaferry enables your advertisers to do more with you.
[Find out more](/solutions-media-and-publishers/)
### **Brands and agencies**
Discover how Mediaferry enhances collaboration and streamlines communication for your teams.
[Find out more](/solutions-brands-and-agencies/)
---
## Reports and White Papers
### [Using AI to Boost Productivity and Revenue Without Reducing Headcount](https://www.mediaferry.com/reports-and-white-paper/using-ai-to-boost-productivity-and-revenue-without-reducing-headcount/)
**Published:** April 7, 2026
**Author:** rmanglik
**Excerpt:** Operational takeaways for publishers
**Content:**
# Using AI to Boost Productivity and Revenue Without Reducing Headcount
Operational takeaways for publishers navigating scale, speed, and profitability.
[Download Free Guide](https://www.mediaferry.com/reports-and-white-pa/using-ai-to-boost-productivity-and-revenue-without-reducing-headcount/#free-guide)
GUIDE OVERVIEW
## **Why Publishers Need This Guide Now**
---
Publishers today manage more formats, platforms, and advertiser expectations than ever — yet many workflows still rely on manual steps and disconnected systems. These inefficiencies slow production, impact renewals, and limit revenue growth.
---
This guide shows how publishers are using AI-powered automation to increase speed, accuracy, and output — without adding headcount — while strengthening advertiser relationships and ROI.
## **What You’ll Take Away from This Guide**
AI isn’t about replacing teams anymore — it’s about removing bottlenecks, increasing
output, and unlocking growth across print and digital operations.
How AI removes manual bottlenecks across ad production workflows
Ways publishers are cutting turnaround times by up to 90%
How automation supports scale across print, digital, and regional markets
Real examples from publishers like McClatchy, Newsquest, and ICONIC
Practical operational takeaways you can apply immediately
How automation reduces errors and improves production accuracy
[Download Free Guide](https://www.mediaferry.com/reports-and-white-pa/using-ai-to-boost-productivity-and-revenue-without-reducing-headcount/#free-guide)
 
### Get the Free Guide
#### Fill in your details to receive instant access
## **Need a custom strategy
to scale faster and smarter?**
[Talk to Our Experts](/contact/)
---
### [Smart Publishers Are Already Using AI Ad Production. Here's What They Discovered](https://www.mediaferry.com/reports-and-white-paper/smart-publishers-are-already-using-ai-for-ad-production-heres-what-they-discovered/)
**Published:** April 27, 2026
**Author:** rmanglik
**Excerpt:** The publisher’s playbook for faster ad production
**Content:**
# Smart Publishers Are Already Using AI For Ad Production. Here’s What They Discovered
The publisher’s playbook for faster ad production
[Download Free Guide](https://www.mediaferry.com/reports-and-white-pa/smart-publishers-are-already-using-ai-for-ad-production-heres-what-they-discovered//#free-guide)
GUIDE OVERVIEW
## **Why Publishers Need This Guide Now**
---
Many news publishers recognise the pressure to produce more ads, faster and yet hesitation around AI remains. Concerns about accuracy, reputational risk, and return on investment keep teams waiting, while competitors move ahead.
---
This guide shares how publishers like Newsquest, McClatchy, Vocento, and ICONIC moved from doubt to results. By adopting Mediaferry’s AI-powered ad production platform, they cut turnaround times, empowered sales teams to close deals faster, and scaled output. All without adding headcount.
## **What You’ll Take Away from This Guide**
AI is no longer a threat to your team. It is the tool that removes the bottlenecks slowing them down.
Why concerns about accuracy, ROI, and reputational risk are holding publishers back.
How AI removes manual bottlenecks from ad production workflows without disrupting existing teams.
Ways publishers are cutting turnaround times by up to 90%, even with lean headcount.
How automation scales output across print, digital, and regional markets minus the complexity.
How McClatchy, Newsquest, ICONIC, and Vocento turned hesitation to measurable growth using AI.
Practical takeaways you can act on immediately, regardless of where you are in your AI journey.
[Download Free Guide](https://www.mediaferry.com/reports-and-white-pa/smart-publishers-are-already-using-ai-for-ad-production-heres-what-they-discovered//#free-guide)
 
### Get the Free Guide
#### Fill in your details to receive instant access
## **Need a custom strategy
to scale faster and smarter?**
[Talk to Our Experts](/contact/)
---
## Customer Stories
### [Transforming digital advertising operations for Vocento](https://www.mediaferry.com/customer-story/transforming-digital-advertising-operations-for-vocento/)
**Published:** August 26, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
**Content:**
## **The challenges**
Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
They recognized the growing importance of digital platforms to reach their target audience. They needed a strategy that would enable them to establish a robust online presence. By implementing accurate and efficient digital ad campaigns, Vocento aimed to maximize its outreach. They would better engage with their audience. And they could align their digital advertising operations with their business goals while staying within budget.
## **The solution**
Vocento onboarded Mediaferry’s cloud-based work management and creative automation platform. This enabled them to automate aspects of their digital ad trafficking, tracking, and campaign performance reporting.
Agencies enjoy seamless log-in access and can view client bookings, insertion positions, and publications. Vocento was able to streamline its workflow. They reduced the time and effort spent on repetitive tasks. And it improved efficiency and productivity.
- Mediaferry’s **SmartDesign AI™** enabled Vocento’s sales and design team to create different-sized digital banners using pre-approved branded templates.
- Once the creatives are approved, Vocento was able to launch campaigns directly from Mediaferry and track analytics in real-time.
- They were able to engage better with their customers by allowing them to access Mediaferry for creating assets, review them and approve instantly.
## **The Results**
## **Template-driven ad production saves time**
Mediaferry SmartDesign AI, an [automated ad builder tool](https://www.mediaferry.com/blog/how-regional-publishers-are-using-creative-automation-tools-to-win-more-local-advertisers/), simplifies digital banner creation. It enables simultaneous changes to ad text, CTA, images, and logos across multiple ad sizes. This saves time and resources. It streamlines campaign production and ensures brand consistency.
## **Automated, streamlined ad campaign trafficking**
Mediaferry empowers sales and customer service teams. It helps in-house and external designers and advertisers. They can publish these banners on ad servers and track campaign performance in real-time.
## **Real-time campaign performance reports**
Mediaferry provides comprehensive campaign performance reports. This enables decision-makers to gain insights into the ROI of their ad campaigns. Tracking progress is easy, and reports can be shared with stakeholders. This all helps with transparency and informed decision-making.
## **Automated production and workflow management**
Vocento was able to effectively manage their creative campaigns using Mediaferry. It also enabled them to automate their end-to-end creative production process.
> Though there are several tools in the market to create ad campaigns semi-automatically, Mediaferry is the first company that integrated the full process of creating, publishing, managing and renewals and any kind of tasks needed in the full ad production process.
#### Raúl Prieto García
**Fmr. Digital Business,
IT and Operations Director
Vocento**
---
### [ICONIC (Formerly NationalWorld) digital revolution: A Mediaferry® transformation story](https://www.mediaferry.com/customer-story/national-worlds-digital-revolution-with-mediaferry/)
**Published:** February 21, 2020
**Author:** admin_mhtfd8iz
**Excerpt:** Being one of the most prominent local media groups in the UK, National World wanted to transform their digital ad operations and improve collaboration with their advertisers.
**Content:**
## **The Challenges**
Being one of the most prominent local media groups in the UK, ICONIC faced the challenge of developing data-driven ad campaigns. The decline in print media and the increasing competition in digital advertising compelled ICONIC to enhance its product offerings in print, digital, and video formats.
- This media company needed a dependable, user-friendly, and cost-efficient solution to give their advertising clients access to their published ads. The process of locating these ads across many publications can be time-consuming and expensive.
- They needed a solution that could assist in boosting engagement and returns for their advertisers. They also needed efficient methods for managing workloads, reducing admin, and enhancing ROI.
## **The Solution**
ICONIC onboarded Mediaferry’s cloud-based workflow management system. They integrated Mediaferry with their billing systems, ad server (GAM), and CRM system (Salesforce). This enabled them to automate aspects of their digital ad trafficking, tracking, and campaign performance reporting.
Additionally they started using Mediaferry’s eVouchering system for their advertisers to access and analyze campaign data. With a few clicks, advertisers gain valuable insights into every campaign and publication. They can pinpoint the placement of their ads and share a link with colleagues.
Agencies enjoy seamless log-in access and can view client bookings, insertion positions, and publications. ICONIC was able to streamline its workflow. They reduced the time and effort spent on repetitive tasks. And it improved efficiency and productivity.
## **The Results**
## **Long-term partnership**
10+ years of continued partnership with a full-time team to support print and digital ad production, digital ad ops fulfillment, digital marketing fulfillment, high-end creative, and sales and customer support.
## **Workflow and production automation**
System centralized order, track, proof, approval, and management of creative campaigns and assets.
## **Improved customer experience**
New eVouchering (tear sheets) along with a dedicated customer portal. All are integrated with a Google Chat-based chatbot that answers queries in real-time by pulling data from systems that ICONIC uses.
## **Cost Savings**
YoY cost savings due to wage arbitrage and consolidation and integration of systems. ICONIC reduced FTEs based on their requirements, thereby controlling costs and improving ROI.
> EKCS’ tireless dedication to produce and manage our print and digital content made the decision to continue our partnership an easy one. Over the years, its Mediaferry platform has allowed us to become increasingly cost-effective while ensuring the ad production process remains as efficient as possible.
#### **Chris Sanderson**
**IT & Operations Director,
ICONIC (Formerly NationalWorld)**
---
### [Newsquest Elevates Award-Winning Sales Teams with Mediaferry®](https://www.mediaferry.com/customer-story/newsquest-elevates-award-winning-sales-teams-with-mediaferry/)
**Published:** October 20, 2025
**Author:** Simon Gannon
**Excerpt:** Newsquest, one of the UK’s largest regional media groups, is transforming its advertising operations to empower sales teams and drive revenue growth.
**Content:**
## **Overview**
As one of the UK’s biggest regional publishers, **Newsquest**, a Gannett company, is always looking for ways to stay ahead. Already recognized for excellence across editorial, digital innovation and commercial performance, Newsquest took another leap forward by integrating **Mediaferry’s SmartDesign AI** into its sales operation. The result? Even faster creative turnaround, more empowered sales teams, and an enhanced advertiser experience, cementing Newsquest’s position as a leader in modern media sales.
## **The Opportunity**
Newsquest’s sales teams were already delivering strong results, but the company saw an opportunity to **supercharge productivity** by reducing creative wait times and giving reps more control. With SmartDesign AI, what once took days now takes minutes, freeing up time to focus on what matters most: building relationships and closing deals.
## **Why Mediaferry?**
Having already partnered successfully with EKCS for trafficking, Newsquest extended the relationship to include Mediaferry’s AI-powered creative platform. The integration with CRM systems meant artwork flowed seamlessly from booking to approval. SmartDesign’s **brand memory** ensured creatives were on-brand and ready to go with minimal input, often just a URL.
“We liked the brand memory approach. It meant salespeople could get better results faster, with a high degree of ‘right first time’.”
*Alison Headley, Publishing Director, Newsquest*
## **Rollout & Adoption**
The rollout was structured, inclusive and well-supported. With remote training, e-learning, reference guides and “super users” in every region, teams adapted quickly. Initial skepticism turned into enthusiasm as reps saw the quality and speed of AI-generated creatives.
“It seemed too good to be true, but it actually is that good. A few words and an image can create an amazing ad in minutes.”
*Katie Bradshaw, Training Manager, Newsquest*
## **Strategic Value**
This isn’t just about speed, it’s about **strategic advantage**. By removing creative bottlenecks, Newsquest has unlocked more time for selling, improved advertiser satisfaction, and created a scalable model for future growth. The pilot has proven that AI can drive revenue without increasing costs.
## ****Results That Matter****
## ****Turnaround times slashed** from 48 hours to 15 minutes**
Mediaferry enables faster campaign delivery. It helps sales teams respond instantly and advertisers see their ads live within minutes.
## ****Campaigns booked and live the same day****
Mediaferry accelerates production from brief to delivery. It allows sales teams to book campaigns and have them live within hours.
## ****Sales conversations enhanced** with instant visuals**
Mediaferry supports smarter sales interactions. It gives teams instant visuals to showcase creative ideas and secure approvals faster.
## ******New hires empowered** to sell confidently without design experience****
Mediaferry gives new team members the tools to create and sell ads confidently, from day one.
We need to embrace AI in every aspect of our business and SmartDesign AI helps our sales teams be more productive and serve customers better.”
*Alison Headley, Publishing Director, Newsquest*
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### [McClatchy enhances ad production and boosts ROI with Mediaferry®](https://www.mediaferry.com/customer-story/mcclatchy-enhances-ad-production-and-boosts-roi-with-mediaferry/)
**Published:** September 6, 2024
**Author:** admin_mhtfd8iz
**Excerpt:** McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive.
**Content:**
## **The challenges**
McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive. The company faced several challenges in driving better audience engagement and achieving higher returns for its advertisers. Additionally, they needed to manage large volumes of work efficiently while reducing administrative time and improving ROI.
## **The solution**
McClatchy onboarded Mediaferry to manage end-to-end creative operations workflow, enabling seamless transitions across booking, fulfillment, and delivery channels for both print and digital advertising.
The solution included phased integrations with McClatchy’s existing booking systems, CRMs, ad management platforms, and preflight servers, including Atex, Google Ad Manager, and Salesforce. Additionally, Mediaferry’s **SmartDesign AI**™ and **SmartCorrect** tools helped semi-automate production workflows, improving the speed and efficiency of their operations.
- Mediaferry enabled McClatchy to manage cross-channel advertising production across video, digital and print.
- Mediaferry was connected to McClatchy’s booking and CRM systems, streamlining data transfer between different systems and improving efficiencies.
- They were able to engage better with their customers by allowing them to access Mediaferry for creating assets, review them and approve instantly.
## **The Results**
## **Automated, streamlined ad campaign trafficking**
Mediaferry empowers sales and customer service teams. It helps in-house and external designers and advertisers. They can publish these banners on ad servers and track campaign performance in real-time.
## **Real-time campaign performance reports**
Mediaferry provides comprehensive campaign performance reports. This enables decision-makers to gain insights into the ROI of their ad campaigns. Tracking progress is easy, and reports can be shared with stakeholders. This all helps with transparency and informed decision-making.
## **Automated production and workflow management**
McClatchy was able to effectively manage their creative campaigns using Mediaferry. It also enabled them to automate their end-to-end creative production process.
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