For revenue leaders in the news publishing industry, the pressures have never been greater. Print revenues continue to shrink, digital channels are increasingly fragmented, and advertisers are demanding faster ROI with fewer excuses. Campaigns that once took days to turn around now need to be live in less than 48 hours, and any delay risks losing the advertiser to platforms that can move faster.
Margins are already tight, and legacy creative operations are not keeping up. Manual workflows, disconnected tools, and studio bottlenecks all slow the process down. The result is missed sales opportunities, frustrated advertisers, and revenues left on the table.
But there is a way forward, and it is powered by artificial intelligence.
An exclusive webinar for CROs and operations leaders
On September 30, 2025, Mediaferry will host an exclusive webinar: Rebuilding revenues: AI-powered solutions helping news publishers grow.
This session will show how publishers like McClatchy, Postmedia, and National World are already using AI to transform their creative operations. With Mediaferry’s AI platform, these publishers are cutting production times by up to 90 percent, scaling campaigns across print, digital, and video, and delivering the ROI proof that keeps advertisers renewing.
Whether you are managing dozens of titles or just a handful, the message is clear: speed and efficiency are now critical to revenue growth.
Why advertisers expect more
According to the IAB, 72 percent of buyers now expect campaigns to go live in less than 48 hours. Local Media Consortium research shows that campaign speed and proof of ROI are the top drivers of advertiser renewals. Without the ability to meet these expectations, publishers risk losing share of spend to platforms that can deliver more quickly.
The challenge is not demand. Audiences still trust their local news brands, and advertisers still want access to those communities. The challenge is operational. Legacy systems were not built to handle today’s volume, pace, and multi-format campaigns.
How Mediaferry makes a difference
Mediaferry is the AI-powered platform built specifically for publishers. Unlike other tools that only handle digital, Mediaferry supports print, digital, and video in one unified system. It connects seamlessly with CRMs, billing systems, booking tools, and ad servers, giving sales and operations teams one place to manage the entire workflow.
The results are measurable:
- 24 hours in the studio cut to 10 minutes with AI
- 97 percent of ads produced without studio time
- Over 150,000 campaigns supported annually across leading publishers
By removing friction, Mediaferry helps CROs accelerate revenue, protect margins, and improve advertiser satisfaction.
What you will learn in the webinar
During this webinar, you will discover:
- How to cut ad production times by up to 90 percent using AI
- How to scale creative output across all formats without adding staff
- How to prove ROI to advertisers and secure renewals
- A live demonstration of Mediaferry in action
This is a practical, publisher-focused session with real examples you can apply in your own organization.
The future of publisher revenue growth depends on faster, smarter, AI-driven creative operations. Do not get left behind.
Photo credit: criswatk
