New Features - March 2022 Last updated on 03/10/2022

Important Note: The items marked with * are customer-requested features and may not be present in all sites of MediaFerry.

1. SmartProof will now display Designer comments*

To communicate better with the client, MediaFerry has included a section named Designer comments with the proof. This section would offer better customer service and reduce the number of reworks and push backs from the client if the reasoning behind the design work is explained to them.

  1. The Design Comments field would be available for all orders and for all designers. The Design Comments would therefore be available on all proofs, even if the comments section was empty.

  2. A custom footer is included to provide Client branding, which would be global and appear on all the proofs.

Note - This is a configurable item.


2. Ability to rename assets in the Proofing tab*

When a file is uploaded with the wrong name, which is usually provided by the customer, currently the user has to download the file, delete from proofs, rename in their downloads and then re-upload. To cut down this long process, MediaFerry has now enabled the renaming functionality for all the Proofs.

3. MediaFerry is now integrated with Adpoint using API*

For Camera Ready with Fix, New Builds, and Not Specific Job types, MediaFerry will send an API call to Adpoint to auto-advance the workflow from awaiting creative to the Finance queues.

Improvements - March 2022 Last updated on 03/10/2022

Important Note: The items marked with * are customer-requested features and may not be present in all sites of MediaFerry.

1. New Job SubType added*

MediaFerry now includes an additional Job SubType to behave in the same manner as "Validated by Designer" but with the label "Manual Copy by Designer" for some clients.

2. MediaFerry's Admin portal updated*

MediaFerry's Admin portal has been updated to manage User Defined Unit sizes for MF - with new option to manage the CSV named "User Defined Unit sizes for MF.xlsx" from MediaFerry Publishers Admin Panel. Following functionalities will work as usual Add Edit / Delete Uploading CSV. The link has been named User Defined Unit Sizes.

3. Pickup process of a Print ad into Digital and vice-versa has been updated*

The pickup function is improved, so it now allows us to pickup a print job into a digital and vice-versa. If a user is picking a PDF into a digital and/or vice-a-versa the system will give a warning to the user when performed manually using the action stating. "You are trying to pick up a job that does not have the same job type, thereby all assets will be copied into the Project Files, however, no proof will be generated, click continue to copy assets or cancel". If the same action is being performed by the spooler, then also MediaFerry will only copy assets into the project files and not create the proof, this will allow the user to come into the MediaFerry and provide general instructions. In either of the case, the production status of the job will not change to Ready for Proof, instead, the production status will remain Live or another status as per the workflow of the site.

Note -MediaFerry will never execute the Straight Pickup workflow for such a situation and will continue to function the way it does right now. Also, this is a configurable item.

4. Pop-up warning enabled*

When a booking is on Live status and has an asset added or text is populating in the copy field/production notes, if the user saves the booking and the status is still on Live, MediaFerry will pop up a warning 'Your order is still on a status of 'Live', would you like to send to the Production Team?' If answered [Yes] - It changes the Job to Ready for Production If answered [No] - It saves the job as it is and they can close it down.

5. Traffick to GAM updated*

Traffick to GAM has been updated for House Advertisers where the order will have the label of the Advertiser and the line item priority will be set as per the different House Ads advertisers.

  • All House Ads - House 16
  • House Priority 1 - Standard 8
  • House Priority 2 - Bulk 12
  • House Priority 3 - House 16

6. Pause and Restart a campaign without logging into the GAM*

  1. MediaFerry has now been configured to pause and restart a campaign without logging into the GAM. Users can now use the pause or restart option from the drop-down menu.

  2. A custom footer is included to provide Client branding, this would be global and appear on all proofs.

7. Brandmetrics updated*

Following updates have been made with the Brandmetrics reporting integration

  1. All campaigns with 50K + impressions will be Brandmetrics enabled

  2. Campaign goal coming in the XML feed will be pushed to GAM

  3. No Brandmetric report will be populated if surveys are less than 100. Users will get a custom notification

  4. Industry type coming in the XML feed will be passed to GAM

8. Proofing spooler has been updated*

Custom spooler has been made to run every 15 minutes which will update the contact details to whom the proof should be sent. The logic is based upon the following criteria.

  1. If and when a CSV is received and has a list to update.

  2. MediaFerry runs a spooler that spools the data and updates all ad records for the respective account.

  3. The ad records to update will be of jobs with the run date equal to today or onwards.

  4. The spooler runs from 7:30 AM to 11:30 AM IST (within 15 minutes) if the CSV has any records, the spooler will update the jobs and make an entry in the activity feed of the jobs affected as “The proof contact email address has been updated from, to, by proof contact update spooler."

9. Billing Spooler updated*

When the same job number comes again to pick-up then the billing spooler is updated to consider picking up the job again (only when the job is in Live status). This will make the job move either into Awaiting pick-up or Ready for Proof. Then it picks the job assets again. This is only applicable to Straight Pick-up jobs and not for Pick-up with Change jobs.

10. Misc. updates in the spooler*

Camera-ready now works for Digital jobs. For digital, MediaFerry will be able to match the size with Fielded data and accordingly be able to rename the file. Following are some key points.

  1. If the Material ID and the Size is provided: Then MediaFerry will automatically try to match the size(dimensions width X hight, which would be in pixels) of the provided Material ID along with the size with the provided JPEG/JPG/GIF/ZIP files. Once matched, it will then process the job as per the process.

  2. In case some or many assets may not match with the sizes provided in that case, MediaFerry will leave the job in Preflight status with the status of the assets as a size mismatch and with a clear message in the activity feed, conveying which specefic file did not get mapped

  3. It is possible that the number of assets provided does not match with the total number of material IDs provided, in that case also, the job should land in Preflight with the status of the assets as Error and the activity log showing which asset could not get mapped.

  4. If the Material ID is not provided in the fielded data: Then MediaFerry will simply rename the assets uploaded as Job Number_WidthXHight.extension.

  5. There are times when multiple assets are uploaded with the same size, in that case, MediaFerry will name the files as jobnumber_V1_size.ext. Here V1, V2, V3 will be used to differentiate the assets with the same sizes.

11. Shadow Process updated*

The shadow process has now been updated so that MediaFerry can now handle bulk XML file uploads without any speed issues.

12. SmartReports updated to display designer name**

SmartReports are now enabled to showcase the designer name. The designer name will appear under the metadata named as Assigned operator name under the Project metadata field.


13. Verbiage of Activity Feed updated*

The verbiage of Activity Feed, when someone changes the Bleed Flag has been updated. It will now read as activated, if a user checks a bleed flag or deactivated in case a user unchecks it.

14. SmartDesign now supports custom asset name*

SmartDesign now supports custom asset name for the final proof. Usually, when a user uses SmartDesign the proofs are saved with the naming convention as and in case of multiple assets as Now as per the new update SmartDesign can be configured to save proofs with a custom name. This will require the custom name and size provided in the custom metadata field named as fielded data. For eg. Fielded data has the creative name as Materia id - size1, Material id -size 2 then when a user uses SmartDesign and saves the files, the files returned will be renamed as Material id_size 1 and material id_size2

Fixes - March 2022 Last updated on 03/10/2022

Important Note: The items marked with * are customer-requested features and may not be present in all sites of MediaFerry.

Miscellaneous Bug Fixes*

Some of the MediaFerry users have reported bugs in the system though these were limited to a few users only and not all MediaFerry users were experiencing the issues. Here is a list of bugs that we've fixed in the MediaFerry system:

  1. Assigned On Column was not populating with time/date. This has now been fixed.

  2. Production status was showing different values among List vs Grid view. This has now been fixed.

  3. Material id mismatch between GAM and MediaFerry has been fixed. Job will only move to GAM failed, if no assets have been uploaded in GAM. MediaFerry will upload all the material ids in GAM and will make an activity log. In case some material ids are not uploaded or are not required or additional sizes are required from GAM which are not present in MediaFerry, MediaFerry will upload what is available and make a log entry of the missing or required items.