Rebuilding revenues: How AI in creative operations is helping news publishers grow
McClatchy, Postmedia, and National World use Mediaferry AI to cut production by 90%, scale multichannel campaigns, and prove ROI.
Blogs and Insights
Hidden price tag: What a lack of creative agency management really costs you
Inefficient creative workflows waste 26% of employee time on manual tasks, costing you billable hours, data gaps, and competitive edge.
Time is money: How creative agency management software boosts productivity and profitability
Creative operations platform eliminates inefficiencies like poor workflows and silos, saving billable hours and boosting profitability.
Beyond the logo: Building brand consistency at scale with a CreativeOps platform
CreativeOps platforms centralize content creation, management, distribution, and brand adherence
Tindle Newspapers transforms ad production workflows with Mediaferry
Tindle Newspapers transformed ad production workflows using EKCS’s Mediaferry cloud platform for efficient creative management.
Briefing solutions: Your brief intervention in creative production to avoid overwork
Starting a creative project without a detailed creative brief will likely end in disaster. Investing time into a creative brief is time well spent.
Getting creative production outsourcing campaigns delivered right first time
As the advertising industry continues to move fast, the major challenge for any publisher/brand is to produce a range of quality creatives quickly.
Stop being copy chasers – Why publishers no longer need to chase copy
A salesperson’s expertise lies in selling and not copy chasing. Every such interruption is one less sale to keep the company ahead of the game.
What is dynamic creative optimization (DCO) and how can it benefit my brand?
Dynamic creative is a method of programmatic advertising in which ad components like images, CTAs are changed in real-time.