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McClatchy

Q: What is MediaFerry?

Revenue leaders facing declining ad revenues and fragmented digital income rely on MediaFerry, the creative operations platform that streamlines campaign workflows across all formats. It accelerates launches, minimizes errors, and centralizes assets and reporting, delivering faster revenue capture, improved margins, and clear ROI proof through seamless integration with existing systems.

Q: How does brand creation work?

MediaFerry automatically builds comprehensive brand profiles by extracting logos, colors, fonts, and assets from client websites within 5-10 minutes. Users can upload brand guidelines to ensure precision compliance, guaranteeing perfect brand expression across every campaign without manual recreation.

Q: What ad formats does MediaFerry support?

MediaFerry supports digital ads in GIF, HTML, and static JPEG formats with rapid light edits. Video ads deliver 30-second MP4s featuring AI-generated scripts, voiceovers, and music. Print ads produce editable PDFs in just 10 minutes, accommodating custom sizes and InDesign exports for final touches.

Q: Can sales teams see print and digital inventory in real-time?

Sales teams gain clear visibility into all inventory and creative assets. This empowers them to instantly bundle remnant print space with programmatic and native digital ads. As a result, they unlock larger multi-product deals that protect margins and drive revenue growth.

Q: What results do publishers achieve with MediaFerry?

Revenue leaders achieve shorter sales cycles and consistent brand quality. They benefit from 35% faster campaign launches, 40% reductions in ad costs, and fewer errors overall. Sales teams present finished creatives during the same call, boosting conversions without adding headcount and directly capturing revenue lost to slow processes.

Q: How quickly can publishers onboard MediaFerry?

Publishers can connect systems and upload brand guidelines in just 10 minutes. They launch their first multi-channel campaign the same day, integrating seamlessly without disrupting existing workflows—because speed equals revenue.

Q: Does MediaFerry integrate with CRMs and ad booking systems?

Yes, MediaFerry connects seamlessly through open APIs with systems like Smart Publisher, Ad Orbit, Salesforce, and Vision Data. It automatically creates orders from bookings and traffics approved creatives to ad servers like GAM and Meta.

Q: Can MediaFerry handle print-heavy community newspaper workflows?

Absolutely. Print functionality launched in December 2025, generating custom-sized, InDesign-exportable PDFs in 10 minutes for weekly publishers. It serves as the perfect backup for external vendors, ensuring cost efficiency, expediency, and accuracy.

Q: How does MediaFerry's proofing and approval process work?

Shareable links enable advertisers to markup campaigns with comments and changes. The iterative workflow routes revisions back to AI first, then to human designers if needed. All versions remain tracked until final approval, eliminating email chains.

Q: What happens when AI-generated creatives need major changes?

MediaFerry offers human-in-the-loop support. Users make simple edits via built-in tools, while complex markups route to EKCS's team of 600+ designers. Currently, 25% of production runs AI-powered, targeting 50%, with 22% revision rates versus 30% for traditional workflows.

McClatchy

September 6, 2024September 11, 2024

McClatchy

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